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O'Grady Meyers (www.ogm.com )
is an award-winning interactive marketing and communications agency with
expertise in the development of online strategy and large-scale web initiatives
for consumer packaged goods, healthcare and other clients. Our clients are
leaders in their respective industries and include Nestle
We’re growing and are seeking an exceptional WEB ANALYTICS MANAGER to join our
interactive agency in
RESPONSIBILITIES
·
Analyze
data from online marketing campaigns: user response, web site conversions,
feature usage, attrition rates.
·
Analyze
email campaign metrics including delivery, bounce, open, and click-through
rates, and viral activity.
·
Perform
in-depth analysis of current and historical customer data.
·
Develop
behavior insights and recommend changes to the Web site and customer programs.
·
Execute
specific customer analysis projects identified by marketing, business
development and product teams.
·
Recommend,
design, and deploy improvements to current measurement systems.
·
Serve as liaison with technical team
to ensure optimal implementation of clients’ analytics solutions.
·
Manage
O’Grady Meyers’ relationship with third-party research firms such
as Forrester, Jupiter, ComScore, Nielsen, etc.
·
Optimize
reporting structure and template
·
Assist
in the development of KPIs for key initiatives
·
Serve
as the Analytics go-to person:
- Remain current on Analytics tool capabilities/upgrades
- Analytic set up for all client projects
- Analytic Consulting/Planning for all projects
- Analytic Programming oversight and QA for all projects
·
Final
campaign Data Pulls
·
Media
Reporting / eBusiness Reporting / Value Added Reporting / Final Campaign
Reporting
·
Presentation
of results to clients (as required)
REQUIREMENTS
·
Bachelors
in market research, math, statistics,economics, marketing, psychology, or other
related field
·
Extensive
experience with business intelligence tools, e.g., WebSideStory (HitBox/HBX),
Urchin, Omniture, E.piphany, WebTrends, CoreMetrics, Google Analytics,
ClickTracks, etc.
·
3-5
years total analytics experience with 1-3 years in an analytics or technical
role on a leading brand consumer web site
·
Ad
serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion,
Mediaplex/MOJO, Atlas
·
Paid
search engine marketing data sources such as Google, Overture/Yahoo, Did-It and
GoToast
·
Proven
track-record of helping businesses succeed through sharp analytical insight
·
Excellent
written, oral and client presentation skills
·
Possesses
very strong Excel and quantitative analysis skills including a knowledge of
statistical analysis
·
Knowledge
of online advertising, ROI analysis and branding measurement
·
Experience
planning, conducting, analyzing, and presenting data from both qualitative and
quantitative research studies
·
Experience
with customer satisfaction measurement, customer segmentation analysis,
advertising effectiveness analysis, and awareness & usage studies
·
Ability
to work in cross-functional teams, using internal data and external research
findings to address business needs and package actionable recommendations
·
Excellent
quantitative and qualitative skills
·
Ability
to work independently and exercise judgment and discretion
·
Must be
extremely well organized and capable of handling multiple mission-critical
projects simultaneously
·
Ability
to analyze research data and translate raw information into actionable insights
so that it can be easily understood and utilized
COMPENSATION
We offer a
dynamic, fast-paced working environment, competitive salary, 401K upon hire,
paid medical and dental benefits, paid vacation/holidays/sick days, tuition
reimbursement, free lunch every Wednesday, health club discounts, and more.
Relocation assistance is available.
Please email cover letter, resume and salary history to careers@... with ’WAM-Yahoo’
in the subject line of your email.
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O'GRADY MEYERS // Interactive Marketing Communications
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