Hallmark.com is seeking a web analytic professional to join our
online visual marketing team. The incumbent must be knowledgeable
in the use of web analytics applications, preferably Omniture, as
well as traditional analytic methods. The ideal candidate will also
possess the skills to design appropriate testing scenarios, evaluate
a large amount of data and communicate insightful recommendations
and conclusions.



The web analyst supports the web store team which is responsible for
the marketing messaging, navigation and user interface within the
commerce section of Hallmark.com.



The web analyst will select and monitor the appropriate key
performance indicators (KPIs) that are most relevant to the Hallmark
Direct e-commerce site in increasing order conversion rates. In
addition, the web analyst will analyze these KPIs, identify
opportunities for improvement and recommend these changes within the
site on a regular basis.



The web analyst remains a source of understanding consumer behavior
within the site. This understanding includes, but is not limited
to, consumer pathing, marketing tactic performance, new versus
existing buyer behavior, page performance analysis, and barriers to
site conversion. Also, the web analyst helps to ensure the web
analytics application is reporting the appropriate metrics as well
as assisting in the testing of the web analytics application. If
the tool is not populating accurately, the web analyst acts as a
liaison between the web analytics vendor and the internal IT
partners to ensure the tool is reporting effectively.



The web analyst supports the use of the web analytics tool and helps
to train and spread the knowledgebase throughout all users of the
web analytics application. This role also serves as one of the key
contacts in maintaining the relationship with the web analytics
provider. Lastly, the web analyst will remain informed and up to
date with current web analytics trends and theories within the web
analytics industry.

Basic Qualifications:

Bachelor's Degree - Preferably in Business, Statistics or Math

Other Qualifications:

2 or more years web analytics experience

Experience using web analytics software. Preferably Omniture.

This position requires permanent authorization to work in the U.S.
Hallmark does not generally provide sponsorship for employment visa
status.



Hallmark is an Equal Opportunity Employer

Principles Only, Please

w/m/v/d

Please follow the following link to apply:
https://hrdirect.hallmark.com/OA_HTML/OA.jsp?
akRegionCode=IRC_VIS_VAC_DISPLAY_PAGE&akRegionApplicationId=800&OASF=
IRC_VIS_VAC_DISPLAY&OAHP=IRC_EXT_SITE_VISITOR_APPL&transactionid=1567
534143&retainAM=N&addBreadCrumb=RP&p_svid=31092&p_spid=1081814&oapc=6
&oas=mQWmZx_mzAXDaABzaWkudw..