On the web, we’ve seen some really interesting communities grow: flickr, delicious, craigslist. All of them give benefits to people in the community (tags make it easier to find stuff, the tools allow you to connect with friends or meet new people or sell stuff, etc) and all give a simple amount of guidance “to get those benefits, we’d like you to tag, post, rate, report bad stuff, etc”. And you know, the community organizes itself. Those communities police themselves a bit. There’s abuse (”people cutting line”), but its buried deep down in the site because the community won’t rate it or will report it. Those communities help me find where the good stuff is, because, that’s what they’d want someone to do for them. And the sites actually ask people to do it and reward people for doing it right. Really quite simple.
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Jeff