This maybe of interest to marketing folks dealing with the Web's new
social media. The speaker is the author of a recent book on the subject.

Felix Litman
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The New Media Revolution:
Tips for Marketers Coping With a World Where Messages Don't Matter
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WHEN: Tuesday, October 16, 2007, 10:00am-11:00am PDT

WHERE: Live from your browser, Free

SPEAKERS:
- Paul Gillin, Author, "The New Influencers: A Marketer's Guide to
the New Social Media"
- Marla Chupack,Moderator, American Marketing Association

SPONSORS: WebEx and the American Marketing Association

REGISTRATION: http://www.finervista.com/WebEx_TipsforMarketers_Featured/

WEBCAST DETAILS

Personal publishing, digital video, podcasting and social networks are
changing the media world. Increasingly, consumers will access only the
information they want when they want it. Technology will filter out
unwanted messages, making traditional advertising a less and less
effective medium. Marketers who persist in trying to deliver a message
will be frustrated by an audience that simply doesn't want to listen
any more.

But there is hope and opportunity in the media revolution.

In this webcast, writer and consultant, Paul Gillin, will help you
sort out the chaos in new media. Using concrete examples from his
book, "The New Influencers: A Marketer's Guide to the New Social
Media," Paul will offer tips on how marketers can leverage new digital
channels to create customer relationships built on trust and
conversation.

Paul is an award-winning writer, a content-marketing consultant, and a
veteran technology journalist with more than 23 years of editorial
leadership experience. He was founding editor-in-chief of TechTarget,
one of the most successful new-media firms to emerge on the Internet.
Previously,he was editor-in-chief and executive editor of
Computerworld, the newsweekly for IT leaders. Paul is also a research
fellow at the Society for New Communications Research. Paul blogs at
www.paulgillin.com.

This webcast will benefit Marketers of all levels and C-level
executives who want to leverage new digital channels to create
customer relationships built on trust and conversation.

More information and registration:
http://www.finervista.com/WebEx_TipsforMarketers_Featured/
Space is limited. Register now.



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