Web Marketing Effectiveness is a gated, moderated community and clearinghouse for qualitative and quantitative research techniques for measuring web marketing effectiveness. E-metrics, web metrics, web analytics, website success, web site experience, e-commerce models, e-business accountability, satisfaction measurement and other techniques for measurement of the impact of the Internet on the marketing mix are discussed. Submissions welcome. Each member is approved by the moderator to keep out spammers. The volume of messages averages one message per day. Join us today!

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