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Webmaster Tips Weekly / AC Designer * ISSN: 1526-2235
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** Now Combined with AC Designer ***
* http://www.andersoncreations.com *
* Providing you with useful quick **
** tips to improve your Web Site ***

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***** Friday, November 19, 1999 *****

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IN THIS ISSUE
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1. Creative Ways To Make Your Press Release Work-Dr. Kevin Nunley
2. Webmaster Tips Weekly Award - www.freewebmastertools.com
3. November Special(s) - Free Webmastering / Hosting
4. Featured Tip(s) - Remember those Expert Manuals
5. Webmaster Selections - CGI Script Sites
6. Featured Ezines - you'll have to see these
7. Subscriber Links
8. Discreet Classifieds
9. Who We Are - Contact Information


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>From the Editor...
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Welcome to Webmaster Tips Weekly!

I am always thankful to you special subscribers who send
me email. Here is one such thoughtful response...

>Thank you, thank you! It is still so thrilling to me to see
>us in virtual print!
>
>You made my day, my night---I'm so excited.
>
>You are appreciated. Very, very much!
>
>Paula Bright, for
>========================================================
>George Lee, Jr. & the Crazed Cowboys
>"We play country different!" WELCOME TO HIP HOP COUNTRY!
>
>Curious? Listen now--free! <http://www.crazedcowboys.com>
>mailto:paula@...
>========================================================

Thank you Paula!

This issue we are learning about press releases. (Yes,
me, too.) Don't you just love to learn new things? Tell
me about yours, share, and see yourself in "virtual print"
as Paula puts it.

Send your articles and success tips to me and we will
consider featuring YOU!

Til next week - y'all take care now

Sincerely,

Deborah
mailto:webmaster@...

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1. Featured Article - "Creative Ways To Make Your Press
Release Work - Email strategies to get thousands
in free media publicity" by Dr. Kevin Nunley
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Never before has there been so MUCH media. Internet, cable,
satellite, and new low-power TV add to the already
staggering number of radio stations, newspapers, and
magazines.

Competition is intense. Each year there is more pressure on
editors and producers to find fresh stories and interesting
information to satisfy their audiences. This is good news
for you.

If you have expert tips to share, an interesting new product
or service to announce, or even a controversial opinion,
many in the media will spread your news to their listeners,
readers, and viewers. You get free publicity money can't buy
when you help media folks get the fresh content they
constantly need.

Editors are often swamped with press releases--bag loads
arrive by mail, spill out of the fax machine, and fill up
their email. Use these five strategies to get noticed and
get your press release used.

1. Email is instantaneous. Constantly scan the headlines
for a popular story or topic that you can relate your
business to. Get your release to editors ASAP while
the topic is still hot. Right after an important story
breaks, media looks for related stories to keep the
topic in front of their audiences.

You can email press releases to media inexpensively
using a good media contact guide or database. We've
had luck using the fine media guide at
http://www.gebbie.com and the press release program
available from http://www.media-magnet.com. Most
guides divide media into a number of categories:
radio, TV, daily newspapers, weekly newspapers, and
magazines.

2. Target general interest media. It's important to
send your release to the kind of media that will be
interested in it. It's safe to send just about any
release to the general interest media: radio, TV,
newspapers, and general business and news magazines.

Sending your release to everyone on the list will
fill your mail box with angry replies from editors.
Once we got a stern reply from the editor of "Soil
and Conservation Monthly" after we accidentally sent
him a release on 900 numbers.

3. Write your release to appeal to radio. The vast
majority of major media outlets in North America are
radio stations. Most cities have one or two major
newspapers and a handful of TV stations, but they
often have 15 to 30 radio stations.

Radio overwhelmingly uses locally produced programming
that has to be produced daily every day of the year.
Since most radio stations are designed to entertain,
they gobble up any story that is funny, sad, thought
provoking, or pertains to a fashionable topic.

Be sure to include your telephone number and offer to
be available to do a live on-air interview.

4. Write a press release filled with your expert tips.
It's ok for it to be a bit of a how-to article.
Editors will use it if the information is helpful to
people in their audience.

If you are an accountant, announce a free checklist
available to small businesses. Include your free tips
in the press release. A web designer can provide ideas
on how to make a businesses' site sell. A daycare
provider can lend some ideas on how to keep children
entertained.

5. You will also want to choose some addresses from a
list of magazines and newsletters that relate closely
to your industry.

Often these industry publications are easiest to get
into and will give your business a greater amount of
publicity.Things that seem like no big deal to a daily
newspaper can be big news to a magazine or newsletter
in your industry.

Watch for the same email addresses to show up multiple
times on directory lists. If you're not careful, you can
end up sending two, four, even eight copies of your
release to the same media person.

Media companies often have one person who collects
press releases for several stations or publications
that operate within the same company or building. A
single person can be listed as the contact for two to
eight media outlets.

You can avoid the multiple-copies problem by
alphabetizing your email list. It's easy to spot
duplicates of the same address.

Occasionally you will hear from a media representative
that thinks small businesses shouldn't send them a
release. In a media world that is increasingly domi-
nated by mega-corporations, some media people start
thinking of one and two-persons businesses as
insignificant.

I would argue that America's rich selection of media
is only possible because of the First Amendment which
allows a free press and freedom of speech. It is your
freedom to express ideas to media that guarantees the
existence of media. It's also important not to abuse
this freedom. Use your access to media wisely.

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Kevin Nunley provides marketing advice and copy writing for
businesses and organizations. See his full-service press
release package at http://DrNunley.com/ . Reach him at
kevin@... or (801)253-4536.
------------------------------------------------------------

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2. Featured Webmaster Tips Weekly Award
===========================================================

This week's Webmaster Tips Weekly award goes
FreeWebmasterTools.com at http://www.freewebmastertools.com

The criteria used to determine award winners is grouped
into two categories:
° Content (including relevance, usefulness, etc.)
° Design (including ease of navigation, user-friendly,
etc.)

This web site offers many resources for the webmaster,
including
° a free subscription to their exceptional ezine,
Free Webmaster Tools E-Zine
° Absolutely Free Webmaster Tools Directory
° Meta Tag Generator
° Submit Your Site
° Guest Articles
and so much more!

The design of this web site is laid out in a simplified
yet technologically advanced manner which will keep you
surfing through the site to gather all of those nuggets
of useful webmaster resources.

===========================================================
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===========================================================

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4. Featured Tip(s)
===========================================================

The following tip was generously contributed by one of our
subscribers, Angela Wu, of BuildYourHomeBiz.com at
http://www.buildyourhomebiz.com/

Most of us, at some point, have been an Internet newbie on
a very tight budget. With no money but plenty of ambition,
we spend countless hours surfing the web looking for places
that we can promote our businesses for free ... only to be
disappointed with the dismal results.

Forget about looking for free information. The few excellent
nuggets of information that are available are scattered all
over the Internet, and are difficult to put together. Invest
in high-quality manual that will teach you the basics of making
money on the web. This will save you plenty of time AND money!
Instead of blowing dollars on advertising you *hope* will work,
you'll be working hard on advertising that DOES work!

Editor's Note: I recommend Ken Evoy's "Make Your Site Sell"
This is by far the best book covering marketing AND web site
design tips AND traffic generating skills! If you haven't
already obtained your free sample of this wonderful book, go
to...http://www.andersoncreations.com/resources/trymyss.shtml
(Yes, this is also an affiliate program for which I would
benefit, but the reason that I recommend this book is due
to its content - the affiliate program is the "frosting on
the cake!")

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5. Webmaster Selections
===========================================================

The following links relate to press and news releases:

Internet News Bureau - Tips on Writing & Media Relations
http://www.newsbureau.com/tips/
Not sure what a press release is and how to prepare one?
Start Here!

PRW
http://www.press-release-writing.com
This web site provides some valuable tips and ideas for
your press release for free. If you feel like spending
money, you may find some useful distribution lists for
your press release.

PRWeb
http://www.prweb.com

Top7Business Press Release Articles....
http://top7business.com/archives/marketing

===========================================================
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===========================================================
7. Featured Subscriber Links
===========================================================
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===========================================================
8. Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
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9. Who We Are
===========================================================

------------------
@@@@@@@@@@@@@@@@@@ | Resource Links | @@@@@@@@@@@@@@@@@@
------------------
To submit
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° Considered for a possible Webmaster Tips Weekly Award
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Webmaster Tips Weekly Subscriber Special(s)
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Webmaster Tips Weekly Archives
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Webmaster Tips Weekly and the occasional
AC Designer Issue

Anderson Creations * Ezine Publishing
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Deborah Anderson, Editor
PO Box 393 * St. Francis, MN 55070
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ISSN: 1526-2235 - Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
http://www.andersoncreations.com