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Webmaster Tips Weekly / AC Designer * ISSN: 1526-2235
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==========================================================
IN THIS ISSUE
==========================================================

1. Article - ...Selecting A Logo Design - Grantastic
2. Webmaster Tips Weekly Award - SaneMarketing.com
3. December Special(s) - Free Web Site Design
4. Tip(s) - ...Sell More Books From Your Site - Andrew Hill
5. Webmaster Selections - Online Storage
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Hylton Enterprises
8. Discreet Classifieds
9. Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

In this season of hectic schedules and short fuses, we
have provided a "grab bag" of interesting tidbits in this
week's issue - not really a theme, but some nice quick
reading.

We have another great article from Grantastic Designs
for you this week. Whether you are designing your first
logo, re-designing your old logo, or giving up on logos
altogether - this article will help you in your decision-
making process(es).

Hope you all are finding the time (and energy) to complete
your "to do" lists. My Tip for you? Don't forget to...
° sit down
° kick your feet up
° enjoy your favorite sip of tea (pepsi, coffee...)
°...and don't fogive to hug the ones you love :)

Sincerely,

Deborah
mailto:webmaster@...


==========================================================
1. Featured Article -
"Guidelines To Selecting A Logo Design" by Grantastic
==========================================================


What is a logo?
===============

Simply put, a logo is a name, symbol, or trademark of a
company or organization. Logos can be made up of text that
is configured in a unique way. Your logo can be an illus-
tration with your company's name on or around the illus-
tration. Or your logo can be a symbol. A logo may also be
a combination of these, but its goal is always to project
the company's intended image.


Why should you use a logo?
==========================

One reason is that people process an image in their mind
more readily than words alone. A logo serves as the visual
stimulation to kickstart the audience's memory, leaving a
greater and lengthier impact than words alone can do. It
is the simplest and most direct way in promoting a business
presence; it's a "what we're about" statement without the
long-winded speech.

Logos give brand name recognition and add visual appeal to
any document or web page. Because your logo is a unique
graphic image, your visitors' eyes will naturally be drawn
to it both on the web and on your printed materials.


Types of Logos
==============


Text Logos
----------

Words in their purest form ARE images. Type fonts come
in all shapes and sizes, which convey different im-
pressions on the audience. A thick font conveys strength
and power. A script font conveys elegance and austerity,
and a slanted typeface conveys movement. Your company
name thus can be your own logo, provided your type font
displays the intended qualities of the organization.


Symbol Logos
------------

A symbol uses an image or images that convey an actual or
abstract representation of a business. Because a symbol
alone is less direct than text, it leaves itself open to
a wider interpretation of what the business is about.
Using a symbol in your logo has several possibilities.

It may be a take on a company name. One example would be
showing a logo with an ocean wave in a company that calls
themselves "Wavelength Optics," which has nothing to do
with the ocean but is actually an optical engineering
business.

It may create an entirely new symbolic meaning. For
instance people did not originally associate the Nike
"swoosh" with the company. But due to its corporate rise
and presence everywhere, people have immediately grown
to think "Nike" whenever they see a swoosh. The same is
true for the McDonald's golden arches, or a national flag.


Text and Symbol Logos
---------------------

A brief amount of text, or sometimes just an abbreviation,
compliments the symbol and provides that extra bit of
clarity of what the business is about.

There are many choices to consider when deciding the logo
that best fits the image of your company. Never limit
yourself to one option. It can be very easy to see an
image you personally like and think it would look attrac-
tive in one format without giving thought to how it will
look everywhere else. In the end, it's not about what you
want your logo to look like. How your audience will
perceive your logo - that is more important.

Fullbrite Learning is an excellent example of good use
of text (in a "child-like" typeface) and symbols (teacher/
mother reading with children)


Your Logo Should Be Compatible With Your Image
===============================================

If you are a financial or legal institution, you will
probably want a logo that is more conservative in design
and color. Navy blue, maroon, and dark teal are good color
selections for projecting a conservative image.

If you are an artist or a state-of-the-art computer company,
you may want a logo that is more abstract and contemporary.
Shapes and symbols are good choices for an abstract look.
Even using black and white as colors on a unique design
gives a contemporary look and feel.


Your Logo Design Should Be Simple
=================================

One reason your logo should be simple is that people
process an image in their mind more readily than words
alone. The other reason that your logo should be "simple"
is that the simpler your logo is, the easier it will be
for your graphic designer to resize and recolor it for
various design purposes. You should have various logo
sizes (small, medium, and large), a web version and a
print version of your logo, and a black-and-white and
color version. Always plan beyond your initial design
purposes for your logo since the ultimate goal of your
business is to expand.


Your Logo Should Be Unique and Recognizable
===========================================

There are two reasons you need an unique logo. First,
you want people to see a visual representation of
your company or business. When people see your logo,
you want them to immediately associate that logo design
with you and no one else. You don't want your logo to be
a piece of clip art because someone might associate that
clip art with your competitor. Using an image or a type-
face that is all too common defeats the purpose of having
a logo, and can even have a negative backlash among your
audience who would view your company as unimaginative.

Second, a unique corporate identity is important because
you don't want to violate any copyrights or trademarks of
other companies. If your logo is too similar to another
company's logo, it is in your best interest to modify or
redesign the logo. What it would cost you in time and money
to have it redone would be very small compared to winding
up in court for a copyright violation.

If your logo is simple and unique, and if people visit your
website repeatedly, people will associate your logo with your
company. When done properly, a logo is one of the simplest
ways to make a brand name recognition impact.

-----------------------------------------------------------
Shari Thurow is the Webmaster/Marketing Manager for Gran-
tastic Designs, a graphic design studio specializing in
web site design and print design. She has been designing
and marketing web sites since 1995. Shari's areas of ex-
pertise include HTML coding, search engine optimization,
and web graphics design. Her services are outsourced to
various companies throughout the U.S.
mailto:shari@...

Grant Crowell is the CEO and founder of Grantastic Designs
(http://www.grantasticdesigns.com). Grant has over 8 years
of print design experience and specializes in illustration,
photo retouching, and web graphics design. His graphic de-
sign services are outsourced to various companies through-
out the U.S. mailto:grant@...
-----------------------------------------------------------


==========================================================
2. Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
Sane Marketing at http://www.sanemarketing.com

The criteria used to determine award winners is grouped
into two categories:
° Content (including relevance, usefulness, etc.)
° Design (including ease of navigation, user-friendly,
etc.)

I have to admit that it is the second criteria, Design,
that most impressed me about this web site, and not for
the obvious reasons. Ms. Loskot does a superb job of
laying out the content of her web site in a manner which
is easy to read and easy to navigate. What makes her
home page exceptional is that she provides a vast amount
of content without overwhelming or boring the viewer in
the process. Her page is both fun and informative.

The content of SaneMarketing.com is geared toward the
"Cyber Realtor" and has everything a Real Estate Agent
could want or desire, including, but not limited to...
° Articles (i.e. "Top Ten Ideas for a Great Real
Estate Web Site")
° Five Star Sane Marketing Ideas
° Personal Business Coaching
° and more...

Real Estate Agent? -- don't miss this site
Webmaster or Designer? - learn by example


==========================================================
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==========================================================

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==========================================================
4. Featured Tip(s) - Sell More Books From Your Site
==========================================================

Four Ways To Sell More Books From Your Site

by Andrew Hill
BillionBooks.com

It seems like just about everybody sells books from their
web site these days. It can be an excellent way to earn a
steady income online. Yet a great many sites make very few
books sales. They become discouraged and give up on selling
books. Here are four tried-and-true ways you can sell lots
of books from your web site.

1. Include a graphic of the cover. It's one of the oldest
rules in marketing products. You can always sell more if
people can see a picture of the product. Book sales are no
different. Even though you can't always tells a book from
its cover, you can sell a LOT more copies of a book if you
SHOW its cover.

Shrink graphics down so they load quickly. Pages that take
more than 10 seconds to appear make customers click away.

2. Use your own recommendation and the testimonials of
customers. Nothing sells a book like a strong endorsement
from someone who has already read the book. This is
particularly true if you or your reader is recognized as an
expert in the field. Notice how Amazon.com uses reader
comments as their number one tool for moving books. They
start with comments from experts or expert publications,
then move on to opinions submitted by customers.

3. Call your book selling area a "store." Put a link to
your store near the top of your opening web page. If
people can't find a way to get to your store from the very
first screen they see of your site, your book sales will be
far lower. On the other hand, putting a prominent link to
your book pages near the top of your opening page can make
your book store one of the most popular locations on your
site.

Be sure to include some copy that makes people want to
click the link.

4. I've saved the most important strategy for last.
Nothing helps you sell lots of books like carefully
targeting your book list to your best customers.
A site that specializes in business start-up information
will do well selling books about how to start a new
business. A site with hints for teachers will always sell
lots of books on education.

Display books that relate to the main theme of your site.
Don't try to mix books about yachting on a site that's
mostly about home improvements.

----------------------------------------------------------
Andrew Hill is founder of http://www.BillionBooks.com/
The site specializes in books and tools for starting and
running a successful business. Stop by for top recommended
titles that help you get online, get noticed, and make
money. See his 13 tools to make your business a success.
----------------------------------------------------------

This article has been generously provided by EZ Wire at
http://www.e-zinez.com


==========================================================
5. Webmaster Selections - Online Storage
==========================================================

*Note*
These links are compliments of
FreeWebmasterTools.com --> Please
visit this site for more great tools...
http://www.freewebmastertools.com

----------------------------------------------------------
Files Anywhere --> 50 meg
http://www.filesanywhere.com/
Many features at this web site - including the ability
to email anyone links to your site using "elink."
----------------------------------------------------------
The docSpace Company --> 20 meg
http://www.docspace.com/
Collaborate * Send * Store - Access with any browser
----------------------------------------------------------
Tips:
° Don't forget the free web sites available (i.e.
hotyellow98.com, myfreeoffice.com, etc) - these
are great places to store your "extra" web pages
for public viewing
° Make sure that you read the policies for each of
these online storage web sites --> Find out the
privacy of your stored documents, etc., etc.
----------------------------------------------------------

==========================================================
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===========================================================
8. Discreet Classifieds
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Anderson Creations does not claim any responsibility for
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===========================================================
9. Who We Are
===========================================================

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ISSN: 1526-2235 - Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
http://www.andersoncreations.com