==========================================================
Webmaster Tips Weekly * ISSN: 1526-2235
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••••• Providing you with useful quick tips to improve your
Web Site ==> http://webmaster-tips-weekly.com ••••••
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••••• Friday, January 21, 2000 ••••• ||_ _|

This ezine is never sent out unsolicited. You are receiving
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====================> Sponsor Ad 1 of 2 <==================


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IN THIS ISSUE
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1. "Meta Tags Are Not A Magic Solution" by windsong
2. Webmaster Tips Weekly Award - Marketing-Resources.com
3. January Special(s) - Free Web Hosting with Virtualis!
4. Tip(s) - "Turn Failure Into Success" by Dr. Nunley
5. Webmaster Selections - Free Forms and Forms-Related...
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Have you submitted yours?
8. Discreet Classifieds
9. Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

I wanted to provide you with a couple of bonus freebies
this week - to help provide a little extra cash. You
could use that, now, couldn't you?

First, there is X.com. X.com is an online banking
experience link no other. I was not so "sure" about the
whole idea of having an online bank account, until one
of my dear clients paid me with this method. I signed up
and have been very pleased with X.com. And, the best part,
at least initially, is that X.com will give you $20 for
signing up for an account. Yes, right away! Please do me
the favor, if you will, and follow this link if you would
like to sign up for your free X.com account and receive
$20 instantly ===>
http://andersoncreations.com/redirect/x.html

Another freebie that I wanted to tell you about is
BePaid. This web site gives a whole different twist
on the pay-to-surf programs. This program will pay
from $20 and up for each hour of viewing ads that you
want to view. You do not have to be surfing while you
view. Please see the ad (below) in the classified section
for more information. I think this one is well worth
the free sign-up!

I am still formulating the article on how to choose
the right web host for your needs. I want to be as
neutral as I can, even though I personally think that
Virtualis is the best that is out there, so stay tuned
until next week for that article. Instead, we have
provided a great article by windsong on Meta Tags.

Well...Til next week - y'all take care now

Deborah mailto:webmaster@...


==========================================================
1. Article - "Meta Tags Are Not A Magic Solution"
by windsong
==========================================================

Meta tags are useful in getting better listings in the
search engines. However, not all search engines support
meta tags. This means that some search engines ignore
them. But include meta tags in your document for the
engines that do use them. It will significantly increase
your rating.

There are many, many different meta tags. The only ones
you need to be concerned with are the "description" and
"keyword" tags. (And "title" tag, of course.) The
description tag provides a summary which appears when your
page comes up on a search. Without this "description" the
search engine will create one. It will generally use the
first few lines of text at the top of your page. Meta tags
are to be placed inside the head tags. Here is what your
meta tags should look like:

<HEAD>
<TITLE>Web Site Utilities for Webmasters</TITLE>
<META NAME="Description" CONTENT="Utilities for every webmaster
who wants to optimize their web site pages.">
<META NAME="Keywords" CONTENT="web site utilities, webmaster
utilities, web site optimization">
</HEAD>

Search engines that read everything on your page will
include alt tags and links to a banner that is at the very
top of your page. This is why it is not a good idea to have
a banner at the top. The beginning of your page should be a
title (use keywords here) and text. The first paragraph
should be heavy with keywords, but not so heavy as to make
it difficult to read or understand. You want to work the
keywords in so it sounds natural for them to be there.

If your site is heavy on graphics and short on text, then
you need to use meta tags. Otherwise, you have very little
chance to come up on the search engines. Consider the meta
tags as tools that make up for a lack of text on your site.
Your best option, however, is to have a site that is heavy
in content and text. You will not only get a better ranking
in the search engines, but you will please the people who
visit your site. After all, isn't this the name of the game?

"Keywords" tags provide keywords for the search engine to
associate with your page. It gives your page a chance to
come up if someone is searching for one or more of your
keywords. Choose your keywords carefully. Try to imagine
what the searcher will enter for their search. Do NOT use
keywords that are not relevant to your site. Many people
think that because "sex" is one of the most common keywords
used for a search, that it is good to include it in their
keyword list. This is just another form of spam. Don't do
it. You could get a lot of hate mail.

Key words should always be two or more words, in other
words, key phrases. If you only use single keywords you
are likely to get lost in the crowd. For example, if you
have a site that specializes in 'free business opportunities',
list that as a keyword phrase instead of listing each word
ie: free, business, opportunities. It is not likely that
someone looking for 'free business opportunities' is going
to type in just 'business' into their search. Can you imagine
all the sites that would come up if that were the case? You
would be lost in the crowd. Be specific with your keyword
phrases. Put yourself in the place of the person doing the
search. What are they likely to type in as their search?

It is not enough to have a list of keywords in your meta
tags. These keywords must also appear in the title tag as
well as in the text on your page. If you fail to do this,
then your ranking with the search engines will be low, no
matter how may keywords you have. It is most important that
your keywords appear in the first paragraph on your page.
They should also be in the title and headers. Some search
engines also read 'alt tags'. Be sure to use relevant
keywords there also.

Some of the search engines don't like line breaks in meta
tags. It is best to have your meta tags as one long line
rather than having it wrap. I have been told that if your
tags wrap, the search engine only reads the first line.

You do not need a mile long string of keywords. The search
engine will not read all of them. The standard is 1024
characters. The spaces between your keywords also count
as a character. Don't use spaces. Use commas to separate
your keywords. Select your keywords very carefully,
and arrange them in order of importance.

There are no 'secrets' to search engine success. Meta tags
are not a magic solution to getting listed. Using meta
tags along with other methods, such as having a content
rich site, will dramatically boost your ranking in the
major search engines.

«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»«€»¥«€»§

windsong is the webmaster/publisher at Marketing Resources,
where you will find marketing and promotional resources.
http://marketing-resources.com/

Subscribe to windsong's free e-zine:

All About Search Engines!(tm) Send a blank email to:
mailto:aboutsearchengines-subscribe@onelist.com

«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»«€»¥«€»§


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2. Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
Marketing-Resources.com at
http://www.marketing-resources.com

The criteria used to determine award winners is grouped
into two categories:
° Content (including relevance, usefulness, etc.)
° Design (including ease of navigation, user-friendly,
etc.)

The webmaster of this site, windsong, does an excellent
job of providing her internet viewers with marketing
resources and creative ideas as well as useful
information for visiting web designers and webmasters.

Her site is easily navigated to provide every surfer with
exactly what he or she may be searching for, in addition
to answers to your design and marketing questions.

The design of the web site is very clean and straight-
forward with a creative edge that is pleasing to the
eye.

I would recommend taking a moment to visit windsong's
site and learn from her creative web design techniques
as well as the vast amount of useful information that
she provides for you.


==========================================================
3. Subscriber Special - 1/2 Price Media Kit & More!
==========================================================

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

Virtualis W E B R E F U G E E Promotion
F R E E H O S T I N G T H R U F E B R U A R Y

Virtualis, the premier web hosting company (and the
Editor's personal choice) is offering free hosting
for the remainder of January and for the month of
February for those clients who are transferring
their accounts from another hosting company.

AndersonCreations.com has been hosting with Virtualis
for almost a year and we have never had our web site
"go down." The customer service compares to none -
only an email away - 24 hours 7 days a week. Now
who can compare to that?

Virtualis.com will transfer your files from your
former hosting company to Virtualis.com when you
sign up with Virtualis within the month of January.

To find out more information and/or to sign up for
your free hosting, go to...
http://www.virtualis.com/vr/danderso
and mention "Refugee Promotion - Anderson Creations"
when asked how you heard about Virtualis. This is
the way that you can claim your free hosting.


==========================================================
4. Tip(s) - "Turn Failure Into Success" by Dr. Nunley
==========================================================

One of the reasons why huge fortunes are being made in
California's Silicon Valley is failure is no big deal.

Among the thousands of Internet start-ups, many are
bound to fail. Those caught in bad deals simply jump to
a new idea and try again.

AOL founder Steve Case says the harder they fall the
bigger they become. Case is convinced from his personal
experience that major failures sharpen a company, bring
new knowledge, and help the firm to come back strong.

Here are some ways to brainstorm for new ideas after an
idea, product, or service turns out to be a disappointment.

Find someone outside your circle to look through your
failure and see where things tripped up. Often a fresh
view can give you clues you hadn't thought of.

Take a long look at your marketing. Does the average
customer understand it? Is there a way to refocus it for
a stronger appeal?

Even when business is going well and sales are mounting,
take time to look for things that could challenge your
success.

-----------------------------------------------------------
Get Kevin's BIG new online book “How Web Sites Sell.”
Packed with strategies top sites use to earn big money.
Plus a long list of FREE promotional tools, shopping cart,
and more. http://DrNunley.com/.
-----------------------------------------------------------


==========================================================
5. Webmaster Selections - Free Forms and Forms-Related...
==========================================================

The following links cover a wide variety - from web form
processing to offline forms for personal use....

BetterOrganized.com
http://www.betterorganized.com/default.htm
This web site provides a vast amount of high-quality
printable forms for your personal use. Worth the visit!

Free Forms
http://www.free-forms.com/
I haven't actually used their services, but according to
their description, this web site provides "automatic
database for customized forms. The place to create, store
and distribute forms over the Internet."

Freedback.com
http://freedback.com/
Again, I haven't used this service myself, but they claim
to help you "have a form running on your site in 10 minutes."

Response-o-matic.com
http://www.response-o-matic.com/
According to Response-o-matic, they let "you design your
forms any way you want, asking your visitors as many
questions as you like. The form submissions are emailed to
you every time a visitor to your Web site submits a form."

cgi-resources.com
http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Form_Processing/
(You may have to cut and paste the above URL)
This is the editor's personal favorite place to visit
when designing forms and form processing techniques.
Great place for all you techies out there!


==========================================================
6. Featured Ezines & Discussion Lists
==========================================================
Benefit from the experience of 30 plus years
=========> for what? Your home! < =========
A C H O M E I N S P E C T O R
The *Free* ezine for homeowners and handypeople
mailto:subscribe_achome@...?subject=wtw
http://www.caolson.com/ac-home-inspector/
----------------------------5/5---------------------------
http://victoriaring.com/
Free online web design tutorials specifically designed
for beginners and intermediate webmasters. Courseware
developed by site owner, Victoria Ring, instructor at
The Ohio State University.
----------------------------1/9---------------------------
Banner Tips Newsletter
http://www.orchidwebdesign.com/tips
FREE Monthly ezine featuring news, tips, and information
about banner advertising. Learn how to generate traffic
by building better banners!
bannertips@...
----------------------------3/5---------------------------
BUSINESS JOKES WEEKLY
A humorous and insightful look at how to improve your
business and your career. This weekly joke list comes with
commentary on how the joke illustrates common business
mistakes, best practices, pitfalls, and successes.
Subscribe at http://www.imswest.com/ezinesi.html
----------------------------2/5---------------------------
Promote Plus Gazette, articles and resources
to promote your web site. All subscribers will
receive FREE ads and the opportunity to submit
their sites for a free listing on the ezine.
To subscribe email promoteplus-subscribe@egroups.com
or visit http://www.webmastergate.com/gazette.html
----------------------------3/5---------------------------


===========================================================
7. Featured Subscriber Link(s) - Yours could be here!
===========================================================

Have you submitted your web site yet?
Would you like to be featured here?
Don't be shy.....Submit yours at....
http://www.andersoncreations.com/ezines/wtw.html



===========================================================
8. Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

BePaid.com - Get paid online even when you are NOT surfing!
May be used with other programs. Get $20-$120/hr for viewing
ads. You are notified how much the advertiser is paying prior
to viewing the ad. You may choose to view it now, in a few
minutes or a few hours or not at all.
http://www.bepaid.com/users.rhtml?REFID=10148911

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
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You read it right. Visit the "HOME OF THE $2 ADS"!
Circulations range from 300 - 10,000+!! Hurry, the sooner
you order, the sooner your ad will run! For details follow
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----------------------------1/1---------------------------
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And so, how can you get $50? Answer 9 very
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----------------------------1/1---------------------------
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How much do you want to make DAILY...$50,100 or more? With
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order some sleeping pills because, believe me, you'll need
them!

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----------------------------1/1---------------------------
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Metal Sculptures & more... Register to win in our monthly
contest or check out the Home Decorating Tips and Links.
----------------------------1/1---------------------------


===========================================================
9. Who We Are
===========================================================

------------------
@@@@@@@@@@@@@@@@@@ | Resource Links | @@@@@@@@@@@@@@@@@@
------------------
To submit
° Reader tips, articles, ad-swaps, suggestions, etc.
° Considered for a possible Webmaster Tips Weekly Award
° Suggest a site for http://www.go.com/WebDir
° Small Business...Your Business Web Site
° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN 55070
mailto:webmaster@...

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ISSN: 1526-2235 - Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
http://www.andersoncreations.com