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Webmaster Tips Weekly * ISSN: 1526-2235
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••••• Providing you with useful quick tips to improve your
Web Site ==> http://webmaster-tips-weekly.com ••••••
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•••• Wednesday, February 16, 2000 •••• ||_ _|

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
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IN THIS ISSUE
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1. "How To Promote Your Business By Providing Specialized
Information" by Bob Leduc
2. Webmaster Tips Weekly Award - maxaid.com
3. February Special(s) - Advertising - 75% off!
4. Tip(s) - "Market With Cassettes" by Dr. Nunley
5. Webmaster Selections - Free Site Tools
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Echo Web
8. Discreet Classifieds
9. Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

Well another busy week flying by - we have moved our web
site to a better server at Virtualis, so be warned - you
may not be able to access AndersonCreations.com or
Webmaster-Tips-Weekly.com properly until Thursday. Also,
my email is not functional until that time either. If
you need to reach me, in the interim, send your email
to mailto:webmaster@....

We have some promotional ideas for you in the article
by Bob LeDuc and the tip by Dr. Nunley. Don't miss
the free site tools too and again, our special this
month. But then again, you could have read all
that yourself, couldn't you ? :)

Well...Til next week - y'all take care now

Deborah mailto:webmaster@...


==========================================================
1. "How To Promote Your Business By Providing Specialized
Information" by Bob Leduc
==========================================================

Copyright 1999 By Bob Leduc

Specialized information is one of the most cost-effective
tools you can use to promote your business. You can use it
to attract prospects and to convert prospects into paying
customers.

A few years ago I worked with an insurance agency that sold
life insurance to military personnel. They advertised a free
booklet titled, "A Guide To Your Military Benefits". It
described the major government benefits available only to
military personnel. It even provided the forms necessary to
apply for those benefits. Offering this booklet was so
effective at generating sales that the entire advertising
budget went into promoting the free booklet. Almost 75% of
those who requested the free booklet were willing to see a
sales representative and almost 40% of those who saw a sales
representative became paying clients.

TWO MAGIC WORDS -- "HOW TO"

The next time you pass a magazine rack, stop and take a look
at the article titles listed on the magazine covers. Notice
how many begin with the 2 words, "How To". Can you guess
why? Because it sells magazines. You can use these two words
the same way to promote your business.

"How To" information that promotes the value of the product,
service or business opportunity you offer is the most
effective for developing business. Your "How To" information
can be a special report, a booklet, a periodic newsletter or
even an article or series of articles for publication. Some
businesses have even used audiotapes or videotapes to
present specialized "How To" information.

Whatever format you use, be sure your "How To" information
promotes the value of the product or service you offer. Here
are some examples of businesses and the titles of the "How
To" information they offer:

** Health Products: "How To Lose 15 Pounds In 30 Days And
Keep It Off"
** Business Opportunity: "How To Find The Right Business
Opportunity For You"
** Heating and Air Conditioning Service: "13 Ways You Can
Cut Your Heating And Cooling Bills In Half"
** Accountant: "How To Reduce Your Income Taxes And Your
Chances Of Being Audited At The Same Time"

Your writing skill is not important when creating
specialized information about your business. Your purpose is
to establish yourself as an expert in your field of
business, not as an expert writer. Write about what you
know. Much of what you know and do automatically while
conducting your business is unknown to your customers and
prospects. They're eager to learn about it.

LOW-COST AND FREE HELP

Here's a tip for anyone having difficulty getting their
specialized knowledge down in writing. Visit your local
college and ask them to put you in touch with some of their
students who are talented writers. Offer them a small fee to
assemble your ideas and data into a finished product.
They'll be happy to earn a few dollars for an "easy job" and
you'll get a quality product.

Another shortcut you can take is to compile a collection of
suitable articles by different authors into a booklet.
Request permission from each author to use his or her entire
article including the author's byline. Most will agree
provided you include the byline promoting their business.

DISTRIBUTE FREELY

Your first information product will probably be a special
report. Offer it free to your existing customers and
prospects. Offer it as a free article to publishers of
magazines, newsletters, websites and email magazines
(ezines) with themes related to the information in your
report. You can even advertise it free in classified ads or
by direct mail. The military benefits booklet I discussed
above was offered exclusively by direct mail using a double
postcard.

Providing useful specialized information establishes your
credibility as an expert in your field. It's inexpensive to
produce and distribute but highly effective in promoting
business.

--------------------------------------------------------
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@... Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
--------------------------------------------------------


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2. Featured Webmaster Tips Weekly Award
==========================================================

Thank you to all of you who submitted your web sites for
the Webmaster Tips Weekly award.

This week we have chosen Maxaid.com at http://maxaid.com.

In his own words, Patrick Hale describes his site...

"First Aid for Newbies Online - We provide a doorway to
A first aid list for online business development, help
tools, training,manuals and An Elite list of top rated
ezines and opportunities for the home based business owner."

§§*** §§*** Keep those submissions coming... §§*** §§***
http://Webmaster-Tips-Weekly.com/awards


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3. Subscriber Special - Prices dropped for Subscribers!
==========================================================

NOTICE: February is the month for lower media kit prices
for Webmaster Tips Weekly Subscribers - now you can post
a 460 x 68 banner at the TOP of pages of our web sites
http://AndersonCreations.com and
http://Webmaster-Tips-Weekly.com
for only $9!
Yes, that is half off the lower Subscriber price!

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

Virtualis W E B R E F U G E E Promotion
F R E E H O S T I N G T H R U F E B R U A R Y

Virtualis, the premier web hosting company (and the
Editor's personal choice) is offering free hosting
for the remainder of January and for the month of
February for those clients who are transferring
their accounts from another hosting company.

AndersonCreations.com has been hosting with Virtualis
for almost a year and we have never had our web site
"go down." The customer service compares to none -
only an email away - 24 hours 7 days a week. Now
who can compare to that?

Virtualis.com will transfer your files from your
former hosting company to Virtualis.com when you
sign up with Virtualis within the month of January.

To find out more information and/or to sign up for
your free hosting, go to...
http://www.virtualis.com/vr/danderso
and mention "Refugee Promotion - Anderson Creations"
when asked how you heard about Virtualis. This is
the way that you can claim your free hosting.


==========================================================
4. Tip(s) - Market With Cassettes
==========================================================

The recording industry has done its best to stamp out the
lowly cassette. Executives say it just isn't as profitable as
higher priced CDs and other digital gadgets.

But the cassette lives on. It is easy to record on cassettes
and just about everyone has a cassette player in their car,
office, or home.

If you are leading a seminar, speaking at a conference, or
giving a presentation to a group of customers or staff,
record it on cassettes.

Use your cassette presentation to enhance sales materials.
Put a nice label on your cassette, affix a price, and give it
away as a valuable premium.

Any two-cassette boom box will do for copying cassettes.
Radio Shack carries a low-priced "dubbing" machine for
those making lots of copies.

Most towns have a firm that sells cheap blank cassettes of
any length you need. They can also make hundreds or
thousands of "dubs" for you. Look in the yellow pages.

Speak with lots of energy in your voice. When customers
can't see your face, your voice has to do all the work.

-----------------------------------------------------------
Kevin writes your press release and sends it to 5,000 media
contacts nationwide. Even one story can be worth $1,000s
in FREE advertising. See Kevin's low-cost package at
http://DrNunley.com/. Reach him at kevin@....
-----------------------------------------------------------


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5. Webmaster Selections - Free Site Tools
==========================================================

Sitegadgets.com
http://www.sitegadgets.com
This site offers many "gadgets" to improve your web site.
Many of them pay you to use the services.

ZapZone.com
http://www.zzn.com
Offer free email accounts to your web site visitors.
Fast loading and convenient. Use your domain name
(i.e. youremail@...)

WebRing
http://www.webring.org
A free option to help your visitors surf from one
web site to another within your niche market.

Free Web Tips Column
http://Webmaster-Tips-Weekly.com/webtips
As I've mentioned in previous issues of Webmaster Tips
Weekly, we provide free Web Tips for your ezine or web
site.


==========================================================
6. Featured Ezines & Discussion Lists & Tutorials
==========================================================
Benefit from the experience of 30 plus years
=========> for what? Your home! < =========
F R E E H O M E T I P S
The *Free* ezine for homeowners and handypeople
mailto:freehometips-subscribe@egroups.com
http://www.caolson.com/ac-home-inspector/
----------------------------1/5---------------------------
Do-It-Yourself Web Design Ezine
subscribe at http://victoriaring.com/
A weekly ezine designed to teach beginners and intermediates
everything they need to know to create, market, promote and
enhance their web sites. Course developed by Victoria Ring,
web design instructor at The Ohio State University.
----------------------------5/9---------------------------
D O Y O U H A V E T A L E N T E D K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
mailto:justmykids-subscribe@egroups.com
http://JustMyKids.com
----------------------------1/5---------------------------


===========================================================
7. Featured Subscriber Link(s) - Echo Web
===========================================================

Echo Web:
The Web Developer's Starting Point
http://echodev.com
Developer's Journal
http://echodev.com/journal/


===========================================================
8. Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

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We focus on beauty, makeup techniques, and beauty tips, and
an emphasis on HOW to do makeup, written by a top editorial
makeup artist. Because if you don't know how to apply your
makeup, no product is going to make you look as if you do.
To Subscribe: <http://ww.beautynewsletter.gq.nu/subscribe.html>
----------------------------1/1---------------------------
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"TAX BYTES" newsletter for Canadians that want to
save money. Visit our site for subscription
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http://www.webmavericks.com/taxtips.htm
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----------------------------1/1---------------------------


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9. Who We Are
===========================================================

------------------
@@@@@@@@@@@@@@@@@@ | Resource Links | @@@@@@@@@@@@@@@@@@
------------------
To submit
° Reader tips, articles, ad-swaps, suggestions, etc.
° Considered for a possible Webmaster Tips Weekly Award
° Suggest a site for http://www.go.com/WebDir
° Small Business...Your Business Web Site
° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN 55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine. If you continue to receive more than
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ISSN: 1526-2235 - Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
http://www.andersoncreations.com