==========================================================
Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

***** Wednesday, May 24, 2000 *****

=================> Sponsor Ad 1 of 2 <===============

?/?/? What vice president was indicted for murder?
?/?/? What bird can live as long as 70 years?
ANSWER: --> Join SuddenFacts at http://DayTips.com/aec/
-->>> Each day, a Poem. Or StRaNgE NeWs. Recipes. <<<--
-->>> Freebies. $weep$takes. Horoscopes. Clean Jokes. <<<--
<a href="http://DayTips.com/aec/">AOL Users Click Here</a>

=================> Sponsor Ad 1 of 2 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. "The Bigger Picture - Free Vs. Paid Advertising"
2. Webmaster Tips Weekly Award - First Issue Each Month
3. Special(s) - Domain Name for $25 + Free Hosting
4. Tip - Blending Keywords Into Your Web Copy
5. Webmaster Selections - Promotion Directories
6. Featured Ezines - you'll have to see these
7. Subscriber Link - History's Women
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers!

We have an exiting issue for you this week.

Internet Marketing Challenge has provided an article
that will help you take a "scientific" approach to
determining how much money (if any) you should spend
on advertising. Don't worry you don't have to figure
out the science - it is done for you :)

Oh - that reminds me - for a great value on advertising,
consider sending your ad to 10,000 opt-in subscribers
for $10. More info on this at
http://hop.clickbank.net/?acreations/dollarday

We have also included some free promotional directories
that will provide you with free advertising options
AND some paid options also.

Don't forget that you can pick up another domain name
AND free hosting for that domain name in this month's
special. All for only $25!

I think that is about it for now...

Til l8ter,

Deborah mailto:editor@...



=====================================================
1. The Bigger Picture - Free Vs. Paid Advertising
by Internet Marketing Challenge
=====================================================

At the risk of sounding sensational, if you understand
the concepts introduced in this article it could
literally mean the difference between miserable failure
and insane online profits for your business. I'm not
talking about a magical formula that will guarantee
success, but it's something that all online marketers
need to understand.

Unfortunately, most do not - and therefore they spend
every waking minute just trying to stay in business.
And, within a year, most small businesses give up any
hope of making it big online - firmly believing that
"this Internet thing just doesn't work."

Well I'm here to tell you that it does. In fact, the
Internet is the best thing that has ever happened to
the home-based or small business owner wanting to reach
a global market. As with anything else in life, it's
actually pretty easy to profit online if you know how.

When it comes to making lots of money, all that really
matters is marketing. This is easily proven by the fact
that you don't need a better product or a lower price to
make more money than your competition. The truth is that
you can literally make millions selling mediocre products -
if you know how to market them effectively.

Of course, you should always strive to deliver quality
products and great value to your customers - but the
point is that marketing is all that really matters. It's
what you need to be spending 90% or more of your time
doing if you have any hopes of developing a profitable
online business. Doing paperwork, building web sites,
answering email, and processing orders doesn't help grow
your business - only advertising does.

Advertising is the lifeblood of any business. If you
do not learn how to advertise your products and
services both efficiently and effectively, you won't be
in business long. While the Internet has lessened or
eliminated many of the costs normally associated with
starting and running a small business, and it's now
easier than ever, you'll never realize significant
profits if you don't grow your business through
effective marketing.

There are really just two kinds of advertising - that
which you pay for and that which you get for free. And
both should have their place in your overall marketing
strategy. The problem arises when one does not under-
stand how or when to use each.

Everywhere we look it seems that someone is claiming
you can get rich online by taking advantage of the
free advertising the Internet offers.

While it's a true statement, the misleading part is
that it's almost always followed by something like,
"We'll give you a list of over 984324984 places to
advertise for free!" They normally go on to explain
how anyone can get rich on the Internet because all
of the advertising is free, and if you just send them
29.95 ... well you know how it goes.

Unfortunately, as anyone who has tried posting zillions
of free ads on the Internet will tell you it just
doesn't work that way. What you really need to know
about posting free ads online is that for the most part
it's a waste of time - unless you're targeting other
marketers - because an overwhelming majority of people
who visit free ad sites are other online marketers like
you who are trying to promote their own business.

Effective "free advertising" strategies do exist, but
they aren't what the average online marketer thinks of
when hearing this often hyped-up phrase. In future
issues we'll discuss things like networking, swapping
links, joint-ventures, press releases, and the other
"free advertising" strategies that you will want to
pursue.

But back to the story at hand - free versus paid
advertising.

Are you ready for the one concept that separates the
men from the boys, so to speak, online?

Here it is:

Paid advertising is the laziest way to promote your
site!

You don't really think that Yahoo became the most
popular web site on the Internet, getting millions of
visitors per day, by using free advertising strategies
do you? Heck no. Among other things, they spend
millions of dollars per year on things like buying
advertising on other big sites and advertising on both
radio and television.

Now before you say you don't have millions per year
to spend on advertising, allow me to show you how you
can apply these concepts to your business on a smaller
scale. The good news is that if you use the right
approach you can start with a few dollars. It doesn't
really matter what you're marketing, but let's assume
that you sell widgets at your web site. How could you
utilize paid advertising profitably?

Now before I scare you off with the thought of having
to spend lots and lots of money on advertising, there's
something that you need to realize. And it's a basic
concept you should be able to immediately agree with:

If you spend $50 on advertising and it generates more
than $50 in net profits, that's a good investment.

Simple right? Well, through the use of proper testing
and a "scientific" approach to advertising, there's no
reason you can't turn your original $50 ad into millions
of dollars in profits. It's just a matter of developing
a system that creates a profit, and then reinvesting
your initial profits back into your business in order
to further expand your advertising.

Remember the widgets? Assume that through proper
tracking of your web you're able to determine that 1
out of every 100 visitors to your site buys a widget.
Let's also assume that on the sale of every widget
you make a $50 profit. Do you see that any ad you buy
which delivers more than 100 visitors to your site per
$50 spent is a profitable investment?

Promoting a site should be approached with this type
of a scientific or mathematical attitude. Any adver-
tising you do is either profitable or not, and you need
to know which it is so you don't waste time and money.

Here's a somewhat simplistic strategy that you could
use to get started:

1. Use a combination of free or low-cost strategies
to promote your web site, generating initial
traffic which will serve as a starting point.

2. Through proper tracking of your site, determine the
exact "value" of a visitor in terms of dollars and
sense. This is absolutely critical.

3. Utilize paid advertising that proves to be
profitable according to step 2, based on the
value of a visitor and the number of visitors
generated.

4. Through ongoing testing, tracking, and tweaking,
try to increase the value of a web site visitor as
well as response to your advertising.

5. Repeat steps 2-4 as necessary - or forever.

The power of this scientific or mathematical approach
to web site promotion is that once you have completed
the steps you will have an almost automated advertising
campaign that can literally send you all the traffic
you need. Rather than spending hours and hours each day
promoting your site, you simply buy more advertising.

The bottom line is that there are only 24 hours in a
day and there's only so much you can do during that
time. Free advertising strategies can be effective,
but normally, anything that's "free" is going to
"cost" you time.

On the other hand, if you could spend $1,000 a day
on advertising to make $1,000 a day in profits --
without spending hours doing it -- why wouldn't you
just do that? It's not hard at all. Consider GoTo.com
for example, where you can buy click-thrus for as
little as 1-25 cents.

That fits the formula quite nicely. GoTo alone won't
send you enough traffic to make you rich, but it's a
good example of effectively promoting your site without
spending much time doing it. There are lots of others.

Give this 5-step scientific approach a try. If you
find you just can't seem to make the formula work,
there can only be a few reasons for it - either you're
not advertising in the right places, your web site
isn't doing its job, your profit margins are too low,
or your product or service itself is the problem.
Figure out which it is and you can't fail.

====================================================
Originally published in IMC's Internet Marketing
Chronicles. Subscribe for FREE and we'll send you
Internet marketing tips, tricks, and strategies
every Wednesday. Just send a blank email to
mailto:subscribe@... or
visit http://www.marketingchallenge.com/ezine.html
Over 100,000 opt-in subscribers and counting!
====================================================


=====================================================
2. Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
° Content (including relevance, usefulness, etc.)
° Design (including ease of navigation, user-friendly,
etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
http://Webmaster-Tips-Weekly.com/awards


=====================================================
3. Subscriber Special - for Subscribers only!
=====================================================

Get your domain name AND 1 month free hosting for
only $25!

That's right. No catches.

You will receive your own domain (i.e. yourname.com)
and Free Anderson Creations Standard Hosting.

Your domain is registered for 12 months.
Your hosting is free for one month.

Check to see if your domain name is available
http://www.webmaster-tips-weekly.com

More information on Anderson Creations Hosting
http://www.andersoncreations.com/hosting

To order your domain on our secure server...
https://caolson.virtualis.com/domainorder.html


=================> Sponsor Ad 2 of 2 <===============

** ALERT ** ALERT ** Clean Jokes!! Clean Jokes!!
Jokes EveryDay will send you 3 pieces of clean humor
to you daily! Sign up today for FREE!! Sign up below!

JokesEveryDay: http://www.jokeseveryday.com
Send a e-mail to: join-jokeseveryday@...

=================> Sponsor Ad 2 of 2 <===============


=====================================================
4. Tip - Blending Keywords Into Your Web Copy
=====================================================

You can put important keywords in your title and meta
tag, but it won't do any good with search engines
unless those same words are also in your copy.

It is important to get your search words and search
phrases to blend in naturally and logically with your
copy. You will do better to concentrate on five or
six keywords rather than trying to work in 20.

If salami, grapes, and wholesale are your keywords,
write "We have searched all of Italy for spicy salami
and fat juicy grapes. No one offers these at such
low wholesale prices."

Experts now say you will have better luck with two
and three word phrases. People search with multi-word
phrases, yet most sites don't list them.

No matter how high you get listed on search engines,
you won't be able to convert those millions of visitors
to buyers unless your copy makes sense.

I've seen a few sites where the owner threw keywords in
willy nilly. It might work for a not-so-smart search
engine robot, but it makes the copy confusing and
unconvincing.

========================================
Put audio and video on your site. Kevin
has gathered together expert voice artists,
producers, and engineers to give you quality
web audio and video. See http://DrNunley.com
Reach Kevin at kevin@...
========================================


=====================================================
5. Webmaster Selections - Promotion Directories
=====================================================

U-Submit
http://www.u-submit.com
This is a new, growing directory of promotional links.
The directory is free to use and most of the links
are free promotions. Some are linked to paid options.
Categories include affiliate program promotion, ebook
promotion, search engines, domain name promotion and
more.

Promote Free
http://www.promotefree.com
All the links at this site are free resources or
free promotion, exchanges, etc.

All Free Promotion
http://www.allfreepromotion.com/
Another site that has links to free promotion
resources. Categorized for your convenience.


=====================================================
6. Featured Ezines & Discussion Lists
=====================================================
"Forbes Your Online Success Newsletter" Free Subscription
full of wonderful information on marketing tips and tricks,
software, surprises. Drawings for free ads, free search eng.
submissions, "Subscribers Web Site of the Month" award.
Subscribe forbesyouronlinesuccess-subscribe@egroups.com
Lots of fun and free resources http://www.forbescomplex.com
----------------------------1/1---------------------------
Some of the best business writers, coaches and marketers
share their experience during weekly chats hosted by Wanda
Loskot at http://loska.com - now, you can subscribe to
biweekly ezine "I-MasterMind" featuring edited transcripts.
For sample issue - mailto:I-MasterMind@...
To subscribe: mailto:I-MasterMind-subscribe@...
----------------------------1/1---------------------------
-- XtremeFreebies.com Freebie Newsletter --
Have you ever wanted free stuff? Now XtremeFreebies will
give you links to the best freebies the web has to offer.
And we are a true freebies site - this is free!
Visit our website at http://www.xtremefreebies.com or send
an e-mail to XtremeMusicPalace-subscribe@...
----------------------------1/1---------------------------
**FREE** Single Parent Support Group **FREE**
Receive a daily email on parenting issues, visit our chat
room, message board, affiliates, and much more!
Newsletter: SPSG-subscribe@...
http://www.SingleParents.net
----------------------------1/1---------------------------
DID YOU KNOW that it takes 144 muscles to frown
and only 32 to smile?? :=))))))) Sooooo.. Why are
you workin' so hard? You're invited. Do it Today!!
Join "a'Grin'a'Day" & start each week day off with
a big wide GRIN! http://www.agrinaday.com :=)))))
mailto:aGrinaDay-subscribe@...
----------------------------1/1---------------------------


=====================================================
7. Featured Subscriber Link - History's Women
=====================================================

History's Women
http://www.historyswomen.com
A magazine highlighting the extraordinary achievements
of women throughout history and recognizing the obstacles
they had to overcome in order to reach their goals. Chocked
full of profiles of famous and not-so-famous women and
plenty of resources.


=====================================================
8. Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
Hello Marketer, CHECK THIS OUT--IT'S FREE!!
ALL new members that come into the club COMPANY WIDE
will go under YOU. A true VERTICAL downline. You can
easily get 300 members under YOU in a month! How would
you like a GUARANTEED minimum income every month? JOIN
FREE!! JOIN FREE!!
To join our FREE postlaunch program, sign up at....
http://www.angelfire.com/mi2/opportunity/index.html
--------------------------1/1-------------------------
FREE SITE PROMOTION! If you are looking to increase
the traffic to your page, and are on a limited budget,
a banner exchange might be the right solution for you.
We offer 100 free impressions when you join, 1000 more
each time you refer someone to us, and a 3:2 ratio.
http://www.1place4all.com/exchange/index.sys
webmaster@...
--------------------------1/1-------------------------
SURF YOUR WAY TO RICHES WITHOUT GOING TO WORK!
Cash in on the Internet's marketing strategy for
advertising that pays you to surf, read email, play
games, enter sweepstakes or chat with friends online.
Secrets for making money are explained at:
HTTP://WWW.MONEYMAGIC-SWEEPSTAKES.COM
--------------------------1/1-------------------------
Make BIG MONEY!!
Easy & Simple.
Guaranteed!!
It is FREE for now!!!
http://www.secrets2success.com/special71070/index.html
--------------------------1/1-------------------------
Has you life run low on the "giggle"?
Fill up in the land of Aus, it takes more than a fake
Bunyip to inspire us! Sign up today for your FREE
powerful weekly copy of "The Weekly Web Motivator" -
an ezine based on rounding the physical, mental,
spiritual and social dimensions of our nature into an
easy to understand tool - hey and have a lot of *fun*
and laughter doing it - get the <gi><gg><le>... Today
mailto:subscribe@...
--------------------------1/1-------------------------


=====================================================
9. Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ 85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine. If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235 - Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
http://www.andersoncreations.com

___ ___
/ \ / \=|
\___/ \___/ |=
|_ _|_
/++\_____/xxx\
/++++++|xxxxxxx\
|++++| |xxxx|
|++++| |xxxx|
|| | |_/|
||_ _|

Disclaimer: The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers