==========================================================
Webmaster Tips Weekly * ISSN: 1526-2235
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••••• Providing you with useful quick tips to improve your
Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
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Online Archives:
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mailto:web_tips_archives@...

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***** Wednesday, June 14, 2000 *****

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=====================================================
IN THIS ISSUE
=====================================================

1. Five Essential Web Writing Guidelines by Scott Smith
2. Webmaster Tips Weekly Award - First Issue Each Month
3. Special(s) - NetNameOne Domains - 12.99/yr
4. Tip - Offer Your Own Email Course by Dr. Nunley
5. Webmaster Selections - Sites to Promote YOUR Freebie
6. Featured Ezines - you'll have to see these
7. Subscriber Link - The-eBook-Directory
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers,

Have some great content for you again. Compliments
of exceptional authors like Scott Smith and Dr. Kevin
Nunley.

We are looking at ways to promote our site with an
email course and effective ways of using our web
writing.

Got a freebie? Promote it at the sites listed in the
Webmaster Selections column.

Next week? Got a great article and "official launch"
in the works for you!

Til l8ter,

Deborah mailto:editor@...



=====================================================
1. Five Essential Web Writing Guidelines
by Scott T. Smith of PromoMinder
=====================================================

"Give me a big enough lever and I can move the world."
Archimedes


In the online world, words are your biggest lever. Both
behind the scenes in your HTML code and meta tags, and
in the all-important text on your Web pages, 'words rule!'

Here's a look at how to use your all-important words to
maximum advantage.



Use Multiple, Specific Headlines
---------------------------------

Headlines and subheadlines create immediate context
when a visitor is exploring your site. Make sure they
can always see at least one headline on the screen.
Like magazine index headlines, they are summaries of
what is to come.

You can make these headlines specific by using your
keywords. When you tag headlines in your source code -
such as <H1>, <H2> or <H3> - they will be used by
many search engines to index your site.



Clearly Explain
----------------

People scan headlines to grasp meaning, and often to
summarize an entire block of text. That's why being
enigmatic, cryptic, or ironic is counterproductive and
a waste of time. Be as clear as you can (and you won't
risk irritating your readers)!



Write Your Links as Headlines
------------------------------

Often people scan pages by jumping from one link to
another. Have you ever looked at your own site in this
way? Linkwords look very much like headlines, or
highlighted words, and should deliver your primary
message. Be sure to use your keywords here as well.



Use Bullets
------------

Bullets are essential. They break up text copy and
serve you as mini-headlines with an entirely different
look and feel. The ideal length for a bulleted list is
3-5 items, which is probably all most readers scanning
can grasp. If your bulleted list is too long, try
combining several bullets into one.



Body Copy
----------

Start every Web page with a summary or value
proposition describing the content on the rest of the
page. This will help you get better search engine
rankings, and it makes your pages easier to scan. Be
sure to use your keywords in this 'opening salvo'.

People can only read one screen of information at a
time. If you are looking at a screen shot of text on
your Web page that is one continuous paragraph, it's
way too long. Short paragraphs of 2-3 sentences apiece
will serve you better, and each can have its own
subheadline.



Keep it short and simple.
--------------------------

Your site visitors want to understand, NOW, exactly
what your product or service can do for them. Don't
use long sentences when short ones will work, and
don't use long words when short ones will do. Write
for results, rather than to impress.

Site readers are less patient today and their
attention shifts fast. This is why short copy blocks
will serve you well, highlighted by bullet points,
keyword-rich links, and subheadlines.



Article Compliments of...
=================================================
... 'PromoMinder' ...
.. <http://www.promominder.com> ..
. The 1ST personalized, one-click
Web promotion system
'Web promotion, stress free'
=================================================



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2. Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
° Content (including relevance, usefulness, etc.)
° Design (including ease of navigation, user-friendly,
etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
http://Webmaster-Tips-Weekly.com/awards


=====================================================
3. Subscriber Special
=====================================================

Domain Name Registration for only $12.99 / yr!

AndersonCreations.com has just recently acquired
NetNameOne.com
the site for $12.99 Domain Name Registrations.

Not only can you register your domain name, but you
may manage your domain name (change nameservers, dns,
etc.) easily, anytime!

This is a pre-launch. We are working to refine the
site and create a more user-friendly interface. But
don't let that slow you down from getting your domain
names dirt cheap!

http://www.NetNameOne.com


=====================================================
4. Tip - Offer Your Own Email Course
=====================================================

One of the most successful marketing techniques I've
found is offering your own course via autoresponders.
I introduced my "Make Your Website Sell" course (yes,
before MYSS came out) and it is still getting gobs
of sign-ups every day.

Here is how to create yours:

1. Pick a problem that lots of your customers struggle
with. In my business the big stumpers are getting a
site that sells, finding a way to handle email,
figuring out search engines, and finding low-cost
ways to advertise effectively.

A course on any of these is guaranteed to bring lots
of interested prospects and customers (and you can
bet I'm plugging my ads here and there during the
course).

Your course could be on how to complete a basement,
how to avoid an IRS audit, how to give your kids
straight teeth, or anything else that customers often
ask about.

2. If you don't write or have time to pen your own
articles, look for others who have written on the
topic. It is perfectly legal to put their ideas in
your own words (always proper to give them credit).

You can also quote the article. It is best to ask in
advance, if your course is for commercial purposes.
Start your article, then say expert Jane Doe has some
valuable information. Include a few paragraphs of what
Jane wrote.

Be careful not to use so much you give away her entire
article and spoil her ability to sell the information.

========================================
Kevin Nunley provides marketing and copy
writing. Read all his free tips at
http://DrNunley.com. Reach Kevin at
kevin@... or (801)253-4536.
========================================


=====================================================
5. Webmaster Selections - Freebie Promotion Sites
=====================================================

Visit these sites to promote your Freebie and gain
exposure for your web site:

The Free Site
http://www.thefreesite.com
Submit your freebie to this directory of freebies
and return the favor with a reciprocal link. Go to
http://www.thefreesite.com/amazsubm.htm to suggest
your freebie

The Freebie Directory
http://www.freebiedirectory.com/
"Your searchable source for online Freebies"
Another great directory. Add your freebie at
http://FreebieDirectory.com/Webmasters/

Free Center
http://www.freecenter.com/
Freebies for Webmasters and General Audience
Freebies are rated. To submit your freebie,
choose the appropriate category and click on
"Click here to add..."



=====================================================
6. Featured Ezines & Discussion Lists
=====================================================
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=====================================================
7. Featured Subscriber Link - The-eBook-Directory
=====================================================

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=====================================================
8. Discreet Classifieds
=====================================================
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=====================================================
9. Who We Are
=====================================================

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Resource Links
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Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ 85340-1843
mailto:webmaster@...

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ISSN: 1526-2235 - Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
http://www.andersoncreations.com

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