==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, June 21, 2000 *****

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=====================================================
IN THIS ISSUE
=====================================================

1. How To Sell Your Website or Domain Name For
     Big Money by Dr. Kevin Nunley
2. Webmaster Tips Weekly Award - First Issue Each Month
3. Special(s) - NetNameOne Domains - 12.99/yr
4. Tip - Making Money - Finding Your Niche
5. Webmaster Selections - Press Release Sites
6. Featured Ezine - WebTipsDigest
7. Subscriber Link - the-ebook-directory.com (update)
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers,

Ok, where do we start....

First, we will be moving the list hosting for
Webmaster Tips Weekly to topica.com within the next
week, so don't be alarmed when the subscription info
at the end of this ezine changes.  This will be a
"silent move" so I am told you will not be disturbed.

We are working on several things for you and...still
coming...is that great article and "official launch"
of http://NetNameOne.com!  (I know - you have all been
experience the Pre-Launch this whole month :)  )

That's 'bout it for now.

Til l8ter,

Deborah    mailto:editor@...



=====================================================
1. How To Sell Your Website or Domain Name For
       Big Money by Dr. Kevin Nunley of DrNunley.com
=====================================================

There's gold in web site domain names.  You probably
saw the headlines when business.com changed hands for
$7.5 million.  Wine.com went for big bucks, too.  And
who can forget when AltaVista had to shuck out
millions to buy their name from the original owner?

On the other hand, you may have surfed some of the
auction sites to find perfectly good domains going
for peanuts. Even $25 seemed like a starting bid no
one wanted to touch.

So how do you cash in on the domain name trading
craze?  Here are a few simple tips to get you on the
right track to E-real estate profits.



Finding Good Unclaimed Names
-----------------------------

No doubt about it.  It is harder these days to find
killer domain names that aren't taken.  A recent survey
showed that of the 25,000 words we commonly use in the
English language, more than 93 percent are already
registered as domain names.

Fortunately, language experts have come up with some
fresh ideas we can use to uncover hidden gems.  First
look for short, simple names that instantly tell what
your business is about.  The dentist who got
dentalhelp.com had the right idea.

If you can't get the one word that describes you, add a
prefix or suffix onto it.  eDental, DentalX, Dental123
are easy to remember.

Some very smart businesses have created previously
unknown words based on the simple term that describes
them.  For example, none of us have a problem
remembering Virtualis.com, even though it is a word
that previously didn't exist.

Try combining two words that could describe what a
site does.  NameBoy.com specializes in helping people
find good website names.  You can also hit pay dirt
by creating a nonsense name from easy-to-remember
sounds.

What words and sounds are easy to remember?  Experts
say people recall colors and food (RedPie.com is
already taken..I checked).

Those who know say all these possibilities will work
better than very long domain names, misspelled
versions of words, or several words strung together
with hyphens.  In tests, people simply don't remember
those names very well.



Build Value By Building Audience
---------------------------------

These days most websites are valued by the number of
visitors they attract.  One common yard stick -- your
domain name is valued at $10 to $30 per hit per day.
If 1,000 people land on your front page each day, your
domain could be worth $10,000 to $30,000.

Another optimistic way of looking at domain values is
each unique visitor you get over the course of a month
is worth $250.  If the visitor clicks to a second page
on your site, her presence is worth $500.  By this
measure, a site getting only 10 hits per day could go
for $15,000.

This strategy is a lot like the way traditional
businesses have always been sold.  The more customers
a store has, the more it is worth to a buyer.  That
is a pretty solid way to value domains.  It is a model
that is likely to be around for a long time to come.

How can you quickly boost your site's visitors?  Start
by focusing on the needs of a specific group.  A site
on psychedelic short pants has a better chance of
becoming a hit than a site that hangs their hat on
the very general topic of pants.

A more specific, focused kind of site also does better
with search engines.  Indeed, search engines will be
your fastest way of getting lots of eyeballs to your
domain.  Read the expert tutorial on getting listed
high on search engines at http://WebMarketingNow.com.



Build Sales and Brand Awareness
--------------------------------

No buyer can resist a domain that is pulling in
whopping sales and has a brand name seared into the
minds of a profitable target audience.

Generally a domain is worth the amount of sales it
creates in a year.  If your site pulls down $60,000
this year, you could get that much for your domain
name.  CPAs, especially those working with publicly
traded corporations, know all kinds of ways to count
a myriad of transactions (even affiliate commissions)
into cash flow stats.

Boost sales by offering low-cost products that can be
mass produced.  If hot demand can be created, you can
sell thousands in no time.  You can also rack up big
annual sales by offering a pricey service that appeals
to a lot of people in a specific industry.  Higher
prices are almost always the quickest way to double,
triple, and quadruple sales

Finally, work to establish your domain as a
well-known brand name.  Much of Amazon.com's
legendary operating expense goes to making their
not-so-common name a household word.  You can pull
off brand name awareness at a smaller level by
keeping your ads consistently in important places,
putting your name on key websites, writing articles
that make you look like an expert, and participating
in your industry's major Internet discussion groups.


=================================================
Kevin Nunley provides marketing advice and
copywriting fast and at low cost.  See all his
promotion tips at http://DrNunley.com  Reach
Kevin at kevin@... or 801-253-4536.
=================================================
Article Provided by http://www.EzineNewsWire.com



=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special
=====================================================

Domain Name Registration for only $12.99 / yr!

AndersonCreations.com has just recently acquired
    NetNameOne.com
the site for $12.99 Domain Name Registrations.

Not only can you register your domain name, but you
may manage your domain name (change nameservers, dns,
etc.) easily, anytime!

This is a pre-launch.  We are working to refine the
site and create a more user-friendly interface.  But
don't let that slow you down from getting your domain
names dirt cheap!

http://www.NetNameOne.com


=====================================================
4.  Tip - Making Money - Finding Your Niche
=====================================================

You are concerned about starting a business on
the internet because there are already so many
businesses online. Why would anyone want to
visit YOUR web site? What do you have to offer
that has not been offered?

1.  Believe in Yourself
     Don't bother going online if you do not
     believe that it is possible to succeed.

2.  Do your homework
     Research the available resources (online
     and offline). See what your competition
     is doing. See what your competition is
     charging.

3.  Determine What You Like To Do
     What is your niche? Concerned that there
     are already a zillion web design companies
     online? Why not create a niche? You like
     landscaping? Become THE web designer to
     the landscapers.

4.  Promote your web site to your niche.
     Find interested parties offline that would
     benefit from your web site. Also, suggest
     your web sites to the directories that
     specialize in your niche. Exchange links
     with other similar, (preferably non-
     competing) web sites.


This Web Tip may be reprinted as long as it contains
the following bio:
========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
Subscribe free by sending a blank email to
mailto:subscribe@...
http://webmaster-tips-weekly.com/webtips
========================================
Copyright 2000 by Anderson Creations.



=====================================================
5. Webmaster Selections - Press Release Sites
=====================================================

Here's a sneak peak into our theme next month -
Press Releases.  Get a head start with these
web sites....

http://www.digitalwork.com
http://www.webwire.com/
http://www.canadaone.com/promote/pressrelease.html
http://www.gebbieinc.com/
http://internetwriters.com/
http://www.gapent.com/pr/
http://www.prweb.com
http://www.gebbieinc.com
http://www.newsbureau.com
http://www.medialink.com
http://www.imediafax.com
http://www.mediapost.com
http://www.webcom.com/impulse/resource.html
http://www.edunet.com/english/grammar


=====================================================
6.  Featured Ezine - WebTipsDigest
=====================================================

     5 Web Tips delivered weekly to your emailbox.

  =======>  Free Content for site or 'zine  <=======

               W e b T i p s D i g e s t

          webtipsdigest-subscribe@...
     http://www.webmaster-tips-weekly.com/webtips



=====================================================
7.  Featured Subscriber Link - The-eBook-Directory
=====================================================

Many of you kindly wrote in and mentioned that you
were unable to find last week's Subscriber Link -
http://www.The-eBook-Directory.com.  I mistakenly
assumed that this great site (which I used to visit
often) was still in existence.  However, it seems,
the owner of the site sold the web site and the
new owner has not revived it yet.

Stay tuned....next week we will tell you what the
former owner of The-eBook-Directory.com is up to
now.


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
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Get your site listed. We offer Web site promotion to
over 40,000 search engines, directories, classifieds,
bulletin boards, ffa's and award sites. We even offer
a way for you to get it FREE.
http://www.themaindomain.net/index.htm
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--------------------------1/1-------------------------
Who wants to be a millionaire??   You do?   YES!
Are you confident with that? Is that your final answer?
If it is, then send a blank email right now to:
instantvbtinfo@... for all the details,
info, & the final answer on how to become a millionaire
with Virtual Beneficiary Trust.
http://www.gbcci.com/VBT/member.cfm?id=bluemoon
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, June 14, 2000 *****

=================> Sponsor Ad 1 of 1 <===============

      Domain Name Registration for only $12.99 / yr
        See Subscriber Special below  - OR - visit
                   http://NetNameOne.com

=================> Sponsor Ad 1 of 1 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. Five Essential Web Writing Guidelines by Scott Smith
2. Webmaster Tips Weekly Award - First Issue Each Month
3. Special(s) - NetNameOne Domains - 12.99/yr
4. Tip - Offer Your Own Email Course by Dr. Nunley
5. Webmaster Selections - Sites to Promote YOUR Freebie
6. Featured Ezines - you'll have to see these
7. Subscriber Link - The-eBook-Directory
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers,

Have some great content for you again.  Compliments
of exceptional authors like Scott Smith and Dr. Kevin
Nunley.

We are looking at ways to promote our site with an
email course and effective ways of using our web
writing.

Got a freebie?  Promote it at the sites listed in the
Webmaster Selections column.

Next week?  Got a great article and "official launch"
in the works for you!

Til l8ter,

Deborah    mailto:editor@...



=====================================================
1. Five Essential Web Writing Guidelines
          by Scott T. Smith of PromoMinder
=====================================================

   "Give me a big enough lever and I can move the world."
                        Archimedes


In the online world, words are your biggest lever. Both
behind the scenes in your HTML code and meta tags, and
in the all-important text on your Web pages, 'words rule!'

Here's a look at how to use your all-important words to
maximum advantage.



Use Multiple, Specific Headlines
---------------------------------

Headlines and subheadlines create immediate context
when a visitor is exploring your site. Make sure they
can always see at least one headline on the screen.
Like magazine index headlines, they are summaries of
what is to come.

You can make these headlines specific by using your
keywords. When you tag headlines in your source code -
such as <H1>, <H2> or <H3> - they will be used by
many search engines to index your site.



Clearly Explain
----------------

People scan headlines to grasp meaning, and often to
summarize an entire block of text. That's why being
enigmatic, cryptic, or ironic is counterproductive and
a waste of time. Be as clear as you can (and you won't
risk irritating your readers)!



Write Your Links as Headlines
------------------------------

Often people scan pages by jumping from one link to
another. Have you ever looked at your own site in this
way? Linkwords look very much like headlines, or
highlighted words, and should deliver your primary
message. Be sure to use your keywords here as well.



Use Bullets
------------

Bullets are essential. They break up text copy and
serve you as mini-headlines with an entirely different
look and feel. The ideal length for a bulleted list is
3-5 items, which is probably all most readers scanning
can grasp. If your bulleted list is too long, try
combining several bullets into one.



Body Copy
----------

Start every Web page with a summary or value
proposition describing the content on the rest of the
page. This will help you get better search engine
rankings, and it makes your pages easier to scan. Be
sure to use your keywords in this 'opening salvo'.

People can only read one screen of information at a
time. If you are looking at a screen shot of text on
your Web page that is one continuous paragraph, it's
way too long. Short paragraphs of 2-3 sentences apiece
will serve you better, and each can have its own
subheadline.



Keep it short and simple.
--------------------------

Your site visitors want to understand, NOW, exactly
what your product or service can do for them. Don't
use long sentences when short ones will work, and
don't use long words when short ones will do. Write
for results, rather than to impress.

Site readers are less patient today and their
attention shifts fast.  This is why short copy blocks
will serve you well, highlighted by bullet points,
keyword-rich links, and subheadlines.



Article Compliments of...
=================================================
...         'PromoMinder'        ...
..  <http://www.promominder.com>  ..
.  The 1ST personalized, one-click
         Web promotion system
      'Web promotion, stress free'
=================================================



=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special
=====================================================

Domain Name Registration for only $12.99 / yr!

AndersonCreations.com has just recently acquired
    NetNameOne.com
the site for $12.99 Domain Name Registrations.

Not only can you register your domain name, but you
may manage your domain name (change nameservers, dns,
etc.) easily, anytime!

This is a pre-launch.  We are working to refine the
site and create a more user-friendly interface.  But
don't let that slow you down from getting your domain
names dirt cheap!

http://www.NetNameOne.com


=====================================================
4.  Tip - Offer Your Own Email Course
=====================================================

One of the most successful marketing techniques I've
found is offering your own course via autoresponders.
I introduced my "Make Your Website Sell" course (yes,
before MYSS came out) and it is still getting gobs
of sign-ups every day.

Here is how to create yours:

1. Pick a problem that lots of your customers struggle
    with. In my business the big stumpers are getting a
    site that sells, finding a way to handle email,
    figuring out search engines, and finding low-cost
    ways to advertise effectively.

    A course on any of these is guaranteed to bring lots
    of interested prospects and customers (and you can
    bet I'm plugging my ads here and there during the
    course).

    Your course could be on how to complete a basement,
    how to avoid an IRS audit, how to give your kids
    straight teeth, or anything else that customers often
    ask about.

2. If you don't write or have time to pen your own
    articles, look for others who have written on the
    topic. It is perfectly legal to put their ideas in
    your own words (always proper to give them credit).

    You can also quote the article. It is best to ask in
    advance, if your course is for commercial purposes.
    Start your article, then say expert Jane Doe has some
    valuable information. Include a few paragraphs of what
    Jane wrote.

    Be careful not to use so much you give away her entire
    article and spoil her ability to sell the information.

========================================
Kevin Nunley provides marketing and copy
writing. Read all his free tips at
http://DrNunley.com.   Reach Kevin at
kevin@... or (801)253-4536.
========================================


=====================================================
5. Webmaster Selections - Freebie Promotion Sites
=====================================================

Visit these sites to promote your Freebie and gain
exposure for your web site:

The Free Site
http://www.thefreesite.com
Submit your freebie to this directory of freebies
and return the favor with a reciprocal link. Go to
http://www.thefreesite.com/amazsubm.htm to suggest
your freebie

The Freebie Directory
http://www.freebiedirectory.com/
"Your searchable source for online Freebies"
Another great directory.  Add your freebie at
http://FreebieDirectory.com/Webmasters/

Free Center
http://www.freecenter.com/
Freebies for Webmasters and General Audience
Freebies are rated.  To submit your freebie,
choose the appropriate category and click on
"Click here to add..."



=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
    Benefit from the experience of 30 plus years
  =========>  for what?   Your home!  < =========
            F R E E   H O M E   T I P S
   The *Free* ezine for homeowners and handypeople
    mailto:freehometips-subscribe@egroups.com
           http://www.freehometips.com
----------------------------3/5---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
           mailto:justmykids-subscribe@egroups.com
                    http://JustMyKids.com
----------------------------3/5---------------------------


=====================================================
7.  Featured Subscriber Link - The-eBook-Directory
=====================================================

FREE Business Related eBook Directory!
http://www.The-eBook-Directory.com
Why  PAY  to  learn all of the SECRETS of the Internet when
highly successful Internet authors SPILL THE BEANS and show
you how to  DO IT YOURSELF  with their highly specific FREE
eBOOKS? SAVE some bucks and download over 50 QUALITY eBOOKS
FREE at The-eBook-Directory.com!


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
GET PAID FOR DOING NOTHING!! THIS PROGRAM BUILDS,
PROMOTES, AND RUNS YOU ENITIRE BUSINESS FOR YOU AND
BEST OF ALL IT'S FREE!! YOU CAN MAKE $74,000 WITHOUT
LIFTING A FINGER!!  NO ADVERTISING, NO PRODUCT SELLING,
AND NO COST!! COME ON IN AND CHECK IT OUT!
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--------------------------1/1-------------------------
2 GREAT BUSINESS OPPORTUNITIES, PLEASE E-MAIL ME AT
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please put INFO in the subject line
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Would you like to benefit from the online explosion?
Learn abut the most exciting opportunity on the net
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FREE Ebook - "The Science of Getting Rich"
Get YOUR copy today with a subscription to "Cash
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"MLM TRUTH"...FREE newsletter reveals what to avoid in
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SubscribeMLMT1@...
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, June 7, 2000 *****

=================> Sponsor Ad 1 of 1 <===============

      Domain Name Registration for only $12.99 / yr
        See Subscriber Special below  - OR - visit
                   http://NetNameOne.com

=================> Sponsor Ad 1 of 1 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. "Why Do I Need Another Domain Name?" by Deborah Anderson
2. Webmaster Tips Weekly Award - 1Place4All.com
3. Special(s) - NetNameOne Domains - 12.99/yr
4. Tip - FREE Internet Ads
5. Webmaster Selections - Domain Name Sites
6. Featured Ezines - you'll have to see these
7. Subscriber Link - ebook-zone.net
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers!.

Ok - I've been excited to officially launch this!
As you will read in the Subscriber Special below,
Anderson Creations has acquired NetNameOne.com -
the web site for $12.99 domain name registrations.
And you, my subscribers, are some of the first to
know :)

Ok - the site is under "interface improvement
status" (aka I am improving the site for your
surfing pleasure).  But, it is fully functional.

The whole idea of running NetNameOne put me in the
mood to write an article about my experiences in the
"Domain Game."  (See below)

Don't miss our Webmaster Tips Weekly award and our
Biz Tip from Dr. Nunley and our Subscriber site -
all quality stuff.

That said, I'm off to "improving" and "webmastering..."

Til l8ter,

Deborah    mailto:editor@...



=====================================================
1. Why Do I Need Another Domain Name?
         (How about 1000% profit?)
          by Deborah Anderson
=====================================================

First of all, I am making the assumption that you
already have your main domain name.  If you don't
you will need to take some time to determine if you
want your internet business
  ° to be taken seriously
  ° to create customer loyalty
  ° to inspire trust
  ° to generate income
I personally do NOT pay money for services which are
not found in conjunction with their own domain name.
The main reason is that I am concerned that the
business may be a "here today, gone tomorrow.".

Ok, enough said about your main domain.  Now let's
look at additional domains....

Recently I got into the domain-name-buying-and-selling
game out of a desire for adventure.  Wow!  It was one
of the best decisions that I made.

All I did was....
  ° Buy a membership to internet.com's Unclaimed Domain
    web sites for expired and unclaimed domain names
    (http://hop.clickbank.net/?acreations/unclaimed).
  ° Pay $13.50 for the domain name registration.
  ° List the domain name for sale at Great Domains
    (http://www.greatdomains.com).
Within a week it sold for $300!  Ok, it was just a
little guy, but it wasn't a bad profit.  After
commissions to Great Domains, and the domain name
registration, I netted $136.50 or 1000% of my initial
investment!  Not bad for a few minutes of my time!


BENEFITS of registering additional domain names:

1.  Another source of income - Where else can you
     make a nice profit for such a small time
     expenditure?
2.  Specialization - An inexpensive method of
     targeting your niche group with different web
     sites rather than confusing them with a multi-
     directional web site that "does everything."
3.  Search Engine Ranking - Reach the top through
     key words in your domain name.  Especially with
     the allowance of 67 character domain names.
4.  Add value to your current products - You are a
     web designer?  Throw in a "free" domain name
     registration with a web design package.


TIPS for registering and selling domain names:

1.  Watch the market and learn how to pick out good
     domain names.  What appeals to you?  What would
     you buy?  What sounds good?  What is "catchy?"
     What is easy to remember?
2.  Sign up to receive a listing of expired or
     unclaimed domain names.  There are various
     sources out there.  I personally have found my
     best domain names through Unclaimed Domains at
     http://hop.clickbank.net/?acreations/unclaimed
3.  Register your domain name(s) inexpensively at
     http://www.NetNameOne.com for only $12.99.
3.  Visit Great Domains at http://www.greatdomains.com.
     Yes, the commission is high, but their service
     is great.  They also offer free one page hosting.
4.  List your sites for sale at Domain Selling Sites.
     Some are free and some charge a commission if
     the domain or web site sells through their site.
     For a listing of resources (free and paid), visit
     http://www.u-submit.com


This Web Tip may be reprinted as long as it contains
the following bio:
=================================================
  Deborah Anderson, of AndersonCreations.com,
  maintains http://wwwNetNameOne.com - the web
  site for $12.99 Domain Name Registrations
  She also publishes Webmaster Tips Weekly ezine
  Subscribe free by sending a blank email to
  mailto:subscribe@...
  http://webmaster-tips-weekly.com/webtips
=================================================
Copyright 2000 by Anderson Creations.


=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

This month's Webmaster Tips Weekly award goes to
1Place4All at http://www.1place4all.com/

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

The content of this site is what I consider streamlined
and "free of junk."  A simple, yet complex web site full
of useful webmaster resources.  You have the opportunity
to visit this One-Stop-Shop for Webmasters and join
the banner exchange program, pay-per-click program, get
free email, and even add your URL.

The navigation is very simply laid out for your surfing
convenience.  And, that floating navigation box is just
"too cute."  It's a "you gotta see it" site.


§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special
=====================================================

Domain Name Registration for only $12.99 / yr!

AndersonCreations.com has just recently acquired
    NetNameOne.com
the site for $12.99 Domain Name Registrations.

Not only can you register your domain name, but you
may manage your domain name (change nameservers, dns,
etc.) easily, anytime!

This is a pre-launch.  We are working to refine the
site and create a more user-friendly interface.  But
don't let that slow you down from getting your domain
names dirt cheap!

http://www.NetNameOne.com


=====================================================
4.  Tip - FREE Internet Ads
=====================================================

The Internet is the only major mass media that lets
anyone use it for almost free. If you're willing to be
a little bit clever and roll up your sleeves, you can
reach thousands of prospects without spamming.

Free Internet classifieds are now everywhere. There are
thousands of sites that let you post your 25 to 100
word at a no charge.

Is this a magic weapon? Not at all. Because these
promotion tools are free, EVERYONE is using them.
Getting your ad noticed is a bit like shouting your
message right after a touchdown at the Super Bowl.

Increase your chances of free ad success by putting
sizzling marketing words in your subject line. Free,
new, powerful, save, profit, free computer, and big
money are among words that work best.

Use Peter Theill's free software to help you post your
ads quickly (http://www.theill.com ) I've had good luck
using the Power Submitter at becanada.com (You can
find the link on our handy tools page at
http://drnunley.com/tools.htm). This program and others
post your ad to hundreds of sites at blinding speed.

========================================
Kevin Nunley provides marketing and copy
writing. Read all his free tips at
http://DrNunley.com.   Reach Kevin at
kevin@... or (801)253-4536.
========================================


=====================================================
5. Webmaster Selections - Domain Name Sites
=====================================================

The following sites are helpful Domain Name Sites:

NameBoy
http://AndersonCreations.com/t/tracker.cgi?nb
This site is a great help in finding domain names
based on your key words.  You can find the domain
names that are taken, available, and for sale in
one shot.


AfterNic
http://www.afternic.com
THE domain name auction site.  Free membership.


U-Submit.com
http://www.u-submit.com
This site includes domain name buying and selling
sites, auction sites, domain name appraisals, etc.


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
                 F R E E   H O M E   T I P S
       The *Free* ezine for homeowners and handypeople
          mailto:freehometips-subscribe@egroups.com
          http://www.caolson.com/ac-home-inspector/
----------------------------3/5---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
           mailto:justmykids-subscribe@egroups.com
                    http://JustMyKids.com
----------------------------3/5---------------------------


=====================================================
7.  Featured Subscriber Link - ebook-zone
=====================================================

ebook-zone
http://www.ebook-zone.net
Home Based Business opportunity on How to Create and
Market your own online eBook, and then to Watch your
Income soar. No capital is necessary. Secure your
future business now.


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
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Visit our Web Site for a HOST of Opportunities:  FREE
Things, Advertising & Income Opportunities, Online
Stores & Games, Travel Services, MegaWeb Site Submit,
Affiliate Programs, Dir of Ezines, and MUCH more!
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--------------------------1/1-------------------------
Subscribe to Maxaid's FREE  News Letter and recieve
free downloads,tips,updates,opportunities,and articles by
experienced professionals,in the world of online business.
Maxaid News is mailed weekly.
New subscribers are entitled to a five line FREE Ad
Please limit lines to sixty characters.subscribe and send
your ad to patl@... With FREE ad in the subject line
Subscribe at  http://maxaid.com/
--------------------------1/1-------------------------
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any mall store in your organization's payline rings,
                    YOU GET PAID!!!
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daniel@...
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, May 31, 2000 *****

=================> Sponsor Ad 1 of 2 <===============

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            mailto:twisted@...?subject=Subscribe_AEC

=================> Sponsor Ad 1 of 2 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. "10 Profitable Reasons To Add A Discussion Board"
                     by Larry Dotson
2. Webmaster Tips Weekly Award - First Issue Each Month
3. Special(s) - Domain Name for $25 + Free Hosting
4. Tip - Blending Keywords Into Your Web Copy
5. Webmaster Selections - Test Your Ad Copy for Free
6. Featured Ezines - you'll have to see these
7. Subscriber Link - KAS & Associates
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers!.

Welcome to the last issue of May 2000.

We have some quick tips for you in this issue,
including Larry Dotson's suggestions for a
discussion board or chat room and my tip for
testing your ad copy for free.

This is the last chance to get your domain name
and free hosting special.  You have until June 3, 2000
to take advantage of this opportunity.

I am really excited about the special offer that we
will have for you next month.  Actually, the offer
will extend beyond the month, but I am excited to
officially "launch it" next week.  Ok, I am going
to stop here before I get ahead of myself.

Til l8ter,

Deborah    mailto:editor@...



=====================================================
1. 10 Profitable Reasons To Add A Discussion Board
            Or Chat Room To Your Web Site!
                     by Larry Dotson
=====================================================


1. You'll be able to communicate with your visitors.
They'll begin to trust you and get to know you on a
more personal level. People will purchase products
quicker from somebody they already know and trust.


2. People will revisit your web site to participate on
your discussion board or chat room. They will meet
other people with similar interests and your web site
will become a hang out were they can chat.


3. You can learn important information about your
visitors by reading the conversations they have. They
may chat about your web site or products. With this
information you could learn to market your products
more effectively.


4. You could answer the questions your visitors ask
in your online communities. You'll become known as
an expert by giving the answers to their questions.
This will give you and your business more credibility.


5. You could teach a free online class using your chat
room. This will give you an expert status and increase
traffic to your web site by offering the free class.


6. When your discussion board or chat room becomes
popular, you could sell advertising space on them. This
will give you an extra income stream for your web site.


7. You can network with other businesses by having
a chat room or discussion board. You could exchange
business ideas, leads, advertising, etc.


8. You could allow other web sites who don't have
a discussion board or chat room to use yours. You
will get free advertising by allowing them to link to
your online community.


9. When you have a discussion board or chat room
you can get free advertising by listing them in online
community directories. You can also join web rings
with similar discussion topics.


10. You can make money by advertising your own
products and services on your discussion board or
chat room. You could also join other people's affiliate
programs and make commissions advertising them.


====================================================
1239  FREE  Internet  Business  E-Books!  FREE
Content For Your Web Site Or E-zine!  FREE
Business E-zine! Visit: http://www.ldpublishing.com
====================================================


=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

Get your domain name AND 1 month free hosting for
        only $25!

That's right.  No catches.

You will receive your own domain  (i.e. yourname.com)
and Free Anderson Creations Standard Hosting.

Your domain is registered for 12 months.
Your hosting is free for one month.

Check to see if your domain name is available
http://www.webmaster-tips-weekly.com

More information on Anderson Creations Hosting
http://www.andersoncreations.com/hosting

To order your domain on our secure server...
https://caolson.virtualis.com/domainorder.html


=================> Sponsor Ad 2 of 2 <===============

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?/?/?   What bird can live as long as 70 years?
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-->>> Each day, a Poem.  Or StRaNgE NeWs.  Recipes.   <<<--
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<a href="http://DayTips.com/aec/">AOL Users Click Here</a>

=================> Sponsor Ad 2 of 2 <===============


=====================================================
4.  Tip - Test Your Ad Copy for Free
=====================================================

You have just added a new product or service to
your repertoire or listing of products and services.

You have some great ad copy that you are wanting to
try out, but do not want to spend the money if the
ad copy does not pull like crazy.

Do this to test your ad copy for free:

1.  Visit NetmasterSolutions at
     http://www.netmastersolutions.com to find out
     which ezines allow you to advertise for free.

2.  Visit free classified sites like FreeAdPost.com
     http://www.FreeAdPost.com to submit your free
     classified ad. Also find directories that
     include a category for classified sites like
     http://www.u-submit.com.

3.  Offer exchange of services for free advertising.
     Create a free web page for a internet marketing
     company in exchange for a free solo ad.


This Web Tip may be reprinted as long as it contains
the following bio:
========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
Subscribe free by sending a blank email to
mailto:subscribe@...
http://webmaster-tips-weekly.com/webtips
========================================
Copyright 2000 by Anderson Creations.


=====================================================
5. Webmaster Selections - We Need Your Help!
=====================================================

We enjoy looking for web sites for the Webmaster!

Please help us by making suggestions.

What types of
   resources
   free stuff
   web sites
   directories
   programs, etc.
would YOU like to see in this column?

Send your suggestions to
   mailto:webmasterselections@...


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
Can't Get Enough Jokes, Good Ones, That Is?
Subscribe to Joke du Jour!  Get great jokes every day
*and* weekly inspirations on Sundays. Don't wait up!
To SUBSCRIBE, please send a blank e-mail to
   mailto:subscribe-jokedujour@...
----------------------------1/1---------------------------
Have you ever noticed how jokes float back & forth on
the net?  How about if I told you that ~Giggles & Grins~
has the most unique and FUNNY clean jokes as well as the
silliest trivia available?  Don't take my word for it,
check it out for yourself.
email mailto:gigglensgrins-subscribe@...   ~or~
Free samples: http://www.topica.com/lists/gigglesngrins
----------------------------1/1---------------------------
DID YOU KNOW that it takes 144 muscles to frown
and only 32 to smile?? :=))))))) Sooooo.. Why are
you workin' so hard? You're invited. Do it Today!!
Join "a'Grin'a'Day" & start each week day off with
a big wide GRIN!  http://www.agrinaday.com  :=)))))
mailto:aGrinaDay-subscribe@...
----------------------------1/1---------------------------
AAmazing Grace: It's New, OK it's not New. But it is Free!
For a daily dose of Spirit filled Cheer & Inspiration
and Prayer. This is the Right Ezine for you. Best of all,
like all of God's Awesome gifts, It's Totally Free.
To Subscribe Send blank e-mail to:
Amznggr8ce@... put subscribe/aec in subject
----------------------------1/1---------------------------
                     WEB MARKETING EZINE!
A lifetime of common-sense Marketing combines with the power
of the Internet, to provide  Promotional, Marketing,
Advertising and E-Commerce Resources for the Web Marketer.
For your free copy, send a blank email to
webmarketing-subscribe@...
----------------------------1/1---------------------------


=====================================================
7.  Featured Subscriber Link - KAS & Associates
=====================================================

KAS & Associates
http://www.biz24.com/gap/opp.htm
Are you sick and tired of programs that FORCE you to
spend money BEFORE you're allowed to earn it? Then
THIS IS FOR YOU! MARKETER'S ADVANTAGE is a fantastic
money making opportunity designed entirely form the
distributor's point of view. Check it out today!
Enroll with TR#40551


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
Ready to PROFIT online?
Recently launched Internet division of a publicly
traded healthcare company seeks bright, energetic,
self-motivated individuals. Our independent business
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--------------------------1/1-------------------------
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--------------------------1/1-------------------------
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--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, May 24, 2000 *****

=================> Sponsor Ad 1 of 2 <===============

?/?/?   What vice president was indicted for murder?
?/?/?   What bird can live as long as 70 years?
ANSWER: --> Join SuddenFacts at http://DayTips.com/aec/
-->>> Each day, a Poem.  Or StRaNgE NeWs.  Recipes.   <<<--
-->>> Freebies. $weep$takes. Horoscopes. Clean Jokes. <<<--
<a href="http://DayTips.com/aec/">AOL Users Click Here</a>

=================> Sponsor Ad 1 of 2 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. "The Bigger Picture - Free Vs. Paid Advertising"
2. Webmaster Tips Weekly Award - First Issue Each Month
3. Special(s) - Domain Name for $25 + Free Hosting
4. Tip - Blending Keywords Into Your Web Copy
5. Webmaster Selections - Promotion Directories
6. Featured Ezines - you'll have to see these
7. Subscriber Link - History's Women
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers!

We have an exiting issue for you this week.

Internet Marketing Challenge has provided an article
that will help you take a "scientific" approach to
determining how much money (if any) you should spend
on advertising.  Don't worry you don't have to figure
out the science - it is done for you :)

Oh - that reminds me - for a great value on advertising,
consider sending your ad to 10,000 opt-in subscribers
for $10.  More info on this at
http://hop.clickbank.net/?acreations/dollarday

We have also included some free promotional directories
that will provide you with free advertising options
AND some paid options also.

Don't forget that you can pick up another domain name
AND free hosting for that domain name in this month's
special.  All for only $25!

I think that is about it for now...

Til l8ter,

Deborah    mailto:editor@...



=====================================================
1. The Bigger Picture - Free Vs. Paid Advertising
      by Internet Marketing Challenge
=====================================================

At the risk of sounding sensational, if you understand
the concepts introduced in this article it could
literally mean the difference between miserable failure
and insane online profits for your business. I'm not
talking about a magical formula that will guarantee
success, but it's something that all online marketers
need to understand.

Unfortunately, most do not - and therefore they spend
every waking minute just trying to stay in business.
And, within a year, most small businesses give up any
hope of making it big online - firmly believing that
"this Internet thing just doesn't work."

Well I'm here to tell you that it does. In fact, the
Internet is the best thing that has ever happened to
the home-based or small business owner wanting to reach
a global market. As with anything else in life, it's
actually pretty easy to profit online if you know how.

When it comes to making lots of money, all that really
matters is marketing. This is easily proven by the fact
that you don't need a better product or a lower price to
make more money than your competition. The truth is that
you can literally make millions selling mediocre products -
if you know how to market them effectively.

Of course, you should always strive to deliver quality
products and great value to your customers - but the
point is that marketing is all that really matters. It's
what you need to be spending 90% or more of your time
doing if you have any hopes of developing a profitable
online business. Doing paperwork, building web sites,
answering email, and processing orders doesn't help grow
your business - only advertising does.

Advertising is the lifeblood of any business. If you
do not learn how to advertise your products and
services both efficiently and effectively, you won't be
in business long.  While the Internet has lessened or
eliminated many of the costs normally associated with
starting and running a small business, and it's now
easier than ever, you'll never realize significant
profits if you don't grow your business through
effective marketing.

There are really just two kinds of advertising - that
which you pay for and that which you get for free. And
both should have their place in your overall marketing
strategy. The problem arises when one does not under-
stand how or when to use each.

Everywhere we look it seems that someone is claiming
you can get rich online by taking advantage of the
free advertising the Internet offers.

While it's a true statement, the misleading part is
that it's almost always followed by something like,
"We'll give you a list of over 984324984 places to
advertise for free!" They normally go on to explain
how anyone can get rich on the Internet because all
of the advertising is free, and if you just send them
29.95 ... well you know how it goes.

Unfortunately, as anyone who has tried posting zillions
of free ads on the Internet will tell you it just
doesn't work that way. What you really need to know
about posting free ads online is that for the most part
it's a waste of time - unless you're targeting other
marketers - because an overwhelming majority of people
who visit free ad sites are other online marketers like
you who are trying to promote their own business.

Effective "free advertising" strategies do exist, but
they aren't what the average online marketer thinks of
when hearing this often hyped-up phrase. In future
issues we'll discuss things like networking, swapping
links, joint-ventures, press releases, and the other
"free advertising" strategies that you will want to
pursue.

But back to the story at hand - free versus paid
advertising.

Are you ready for the one concept that separates the
men from the boys, so to speak, online?

Here it is:

Paid advertising is the laziest way to promote your
site!

You don't really think that Yahoo became the most
popular web site on the Internet, getting millions of
visitors per day, by using free advertising strategies
do you? Heck no. Among other things, they spend
millions of dollars per year on things like buying
advertising on other big sites and advertising on both
radio and television.

Now before you say you don't have millions per year
to spend on advertising, allow me to show you how you
can apply these concepts to your business on a smaller
scale.  The good news is that if you use the right
approach you can start with a few dollars. It doesn't
really matter what you're marketing, but let's assume
that you sell widgets at your web site. How could you
utilize paid advertising profitably?

Now before I scare you off with the thought of having
to spend lots and lots of money on advertising, there's
something that you need to realize. And it's a basic
concept you should be able to immediately agree with:

If you spend $50 on advertising and it generates more
than $50 in net profits, that's a good investment.

Simple right? Well, through the use of proper testing
and a "scientific" approach to advertising, there's no
reason you can't turn your original $50 ad into millions
of dollars in profits. It's just a matter of developing
a system that creates a profit, and then reinvesting
your initial profits back into your business in order
to further expand your advertising.

Remember the widgets? Assume that through proper
tracking of your web you're able to determine that 1
out of every 100 visitors to your site buys a widget.
Let's also assume that on the sale of every widget
you make a $50 profit. Do you see that any ad you buy
which delivers more than 100 visitors to your site per
$50 spent is a profitable investment?

Promoting a site should be approached with this type
of a scientific or mathematical attitude. Any adver-
tising you do is either profitable or not, and you need
to know which it is so you don't waste time and money.

Here's a somewhat simplistic strategy that you could
use to get started:

1. Use a combination of free or low-cost strategies
    to promote your web site, generating initial
    traffic which will serve as a starting point.

2. Through proper tracking of your site, determine the
    exact "value" of a visitor in terms of dollars and
    sense. This is absolutely critical.

3. Utilize paid advertising that proves to be
    profitable according to step 2, based on the
    value of a visitor and the number of visitors
    generated.

4. Through ongoing testing, tracking, and tweaking,
    try to increase the value of a web site visitor as
    well as response to your advertising.

5. Repeat steps 2-4 as necessary - or forever.

The power of this scientific or mathematical approach
to web site promotion is that once you have completed
the steps you will have an almost automated advertising
campaign that can literally send you all the traffic
you need. Rather than spending hours and hours each day
promoting your site, you simply buy more advertising.

The bottom line is that there are only 24 hours in a
day and there's only so much you can do during that
time. Free advertising strategies can be effective,
but normally, anything that's "free" is going to
"cost" you time.

On the other hand, if you could spend $1,000 a day
on advertising to make $1,000 a day in profits --
without spending hours doing it -- why wouldn't you
just do that? It's not hard at all.  Consider GoTo.com
for example, where you can buy click-thrus for as
little as 1-25 cents.

That fits the formula quite nicely. GoTo alone won't
send you enough traffic to make you rich, but it's a
good example of effectively promoting your site without
spending much time doing it. There are lots of others.

Give this 5-step scientific approach a try. If you
find you just can't seem to make the formula work,
there can only be a few reasons for it - either you're
not advertising in the right places, your web site
isn't doing its job, your profit margins are too low,
or your product or service itself is the problem.
Figure out which it is and you can't fail.

====================================================
Originally published in IMC's Internet Marketing
Chronicles. Subscribe for FREE and we'll send you
Internet marketing tips, tricks, and strategies
every Wednesday. Just send a blank email to
mailto:subscribe@... or
visit http://www.marketingchallenge.com/ezine.html
Over 100,000 opt-in subscribers and counting!
====================================================


=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

Get your domain name AND 1 month free hosting for
        only $25!

That's right.  No catches.

You will receive your own domain  (i.e. yourname.com)
and Free Anderson Creations Standard Hosting.

Your domain is registered for 12 months.
Your hosting is free for one month.

Check to see if your domain name is available
http://www.webmaster-tips-weekly.com

More information on Anderson Creations Hosting
http://www.andersoncreations.com/hosting

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=====================================================
4.  Tip - Blending Keywords Into Your Web Copy
=====================================================

You can put important keywords in your title and meta
tag, but it won't do any good with search engines
unless those same words are also in your copy.

It is important to get your search words and search
phrases to blend in naturally and logically with your
copy.  You will do better to concentrate on five or
six keywords rather than trying to work in 20.

If salami, grapes, and wholesale are your keywords,
write "We have searched all of Italy for spicy salami
and fat juicy grapes.  No one offers these at such
low wholesale prices."

Experts now say you will have better luck with two
and three word phrases.  People search with multi-word
phrases, yet most sites don't list them.

No matter how high you get listed on search engines,
you won't be able to convert those millions of visitors
to buyers unless your copy makes sense.

I've seen a few sites where the owner threw keywords in
willy nilly.  It might work for a not-so-smart search
engine robot, but it makes the copy confusing and
unconvincing.

========================================
Put audio and video on your site.  Kevin
has gathered together expert voice artists,
producers, and engineers to give you quality
web audio and video.  See http://DrNunley.com
Reach Kevin at kevin@...
========================================


=====================================================
5. Webmaster Selections - Promotion Directories
=====================================================

U-Submit
http://www.u-submit.com
This is a new, growing directory of promotional links.
The directory is free to use and most of the links
are free promotions.  Some are linked to paid options.
Categories include affiliate program promotion, ebook
promotion, search engines, domain name promotion and
more.

Promote Free
http://www.promotefree.com
All the links at this site are free resources or
free promotion, exchanges, etc.

All Free Promotion
http://www.allfreepromotion.com/
Another site that has links to free promotion
resources.  Categorized for your convenience.


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
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software, surprises. Drawings for free ads, free search eng.
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Lots of fun and free resources http://www.forbescomplex.com
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=====================================================
7.  Featured Subscriber Link - History's Women
=====================================================

History's Women
http://www.historyswomen.com
A magazine highlighting the extraordinary achievements
of women throughout history and recognizing the obstacles
they had to overcome in order to reach their goals. Chocked
full of profiles of famous and not-so-famous women and
plenty of resources.


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
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=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
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mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
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Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

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ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

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==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

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        *****  Wednesday, May 17, 2000 *****

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=====================================================
IN THIS ISSUE
=====================================================

1. "Automated Secure Online Transactions"
    by Internet Marketing Challenge
2. Webmaster Tips Weekly Award - First Issue Each Month
3. Special(s) - Register Your Domain for $25 + Bonus
4. Tip - The Low Cost of Offering Free Web Sites
5. Webmaster Selections - FreeMerchant.com
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Gigi
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers!

Welcome to another issue of Webmaster Tips Weekly.

Today we are looking at e-commerce options.  Internet
Marketing Challenge has provided us with a very helpful
article on the automated system of order-taking. See
our Webmaster Selections Column to view a free option
for a shopping cart.

Thinking of another method of advertising - inexpensively
but with HUGE traffic potential?  See the Tip column for
an idea that may work for you.

Have any questions?  Send them to me at
questions@....

Til l8ter,

Deborah    mailto:editor@...



=====================================================
1. "Automated Secure Online Transactions"
    by Internet Marketing Challenge
=====================================================

For the small business owner, it just doesn't get any
better than the Internet. Do you realize that with the
right product - information or software for example -
the time and money required to both process and fulfill
your orders can literally approach zero?

We're not talking about a 100% profit margin, we're
talking about a product that costs you absolutely nothing
at all to produce and deliver to your customers once
you're all setup. And imagine being able to sell these
products, which cost you nothing, all day long without
having to do any paperwork, without having to talk to
anyone, and without having to haul a bunch of packages
to the post office. Wouldn't that be nice?

Consider the following, which is how it works here at IMC:

1. Customer fills out secure online order form at our site.
2. Customer's credit card info is verified and processed.
3. Customer's money is deposited into our bank account.
4. Customer's order info is stored in our online databases.
5. Customer's membership account is created immediately.
6. A receipt and welcome message is emailed to the customer.
7. A confirmation of the order is emailed to the IMC office.

All of that is done automatically, normally within thirty
seconds, at a total cost of just a few dollars for the
credit card processing fees. If we sell an IMC membership
for $200, that's a profit margin of approximately 10,000%.
And it takes us exactly zero seconds to process all of the
day's orders, whether we make one or one hundred sales.
Over 95% of our orders are processed this way, eliminating
hours of work daily.

Our close friends and relatives still don't believe it,
but we really do make money 24 hours a day, every day,
whether we're working, sleeping, at the beach, or whatever.
We don't say this to brag, but rather to give you an idea
of what's possible. If you're still searching for that
"perfect" product to sell, seriously consider one that
fits the above model - one that can be delivered
electronically at low or even no cost.

Even if your product or service can't be fulfilled
electronically at zero cost like ours are, you'll still
benefit tremendously from accepting orders directly from
your web site. For one thing, it's guaranteed to increase
your sales if implemented correctly - unless you sell a
really high-ticket item or something that just isn't
purchased "sight unseen."

Sure there are still some people who have reservations
about buying things online, and security is still an
issue, but it's not nearly as bad as some would have you
believe - and as each day passes the reluctance to
purchase online is slowly disappearing.

If your product has to be mailed to a customer, there's
a good chance that you can use a fulfillment center to
automate most of the process. In fact, unless you're
selling hundreds or thousands of items, we strongly
suggest that you look into it. Generally speaking, a
fulfillment center will simply keep a supply of your
product or products on hand at their location - and
send them out to your customers at your request.

Rather than you hauling a carload of packages to the
post office every day, you would setup your web site
to email the fulfillment center a copy of each order
as it's placed. They'll ship all of your orders, and
email or fax you a report at the end of each day.

If you're selling any type of product or service from
your web site, you absolutely must automate the entire
process from start to finish. Sure it might cost a
few extra bucks to set it all up, but it's well worth
it. Remember, there are only 24 hours in a day and you
need to spend as many of them as you can on marketing
your business - not processing orders, filling out
paperwork, or going to the post office.


The Secure Socket Layer Protocol
---------------------------------
Before you can sell anything from your web site, you'll
need to reassure your visitors that it's safe for them
to purchase from you online - and you do this by
implementing what's known as a "secure" order form or
shopping cart at your web site.

The industry standard is SSL, which stands for Secure
Socket Layer. In English, it's just a secure protocol
that uses encryption technology to ensure your customer's
financial information is safe from prying eyes as it
travels through cyberspace.

Don't worry about the technical details because you
don't really need to understand how it works. You just
need to make use of it, either by enabling SSL on your
web server or by using someone else's secure server to
process your orders. By far it's much better to make
your own server secure, it just costs a little more
upfront.

There are many web hosting companies which will host
your secure order form or shopping cart for a low
monthly fee, but we don't recommend it. If you go this
route you'll be giving up control of a very important
part of your business - for no reason. Aside from the
other minor inconveniences, if their system goes down
you can't process any orders. It just opens the door
to potential problems that you don't need.

For about the same amount of money, normally between
an extra $0-20 per month, you can enable SSL on your
own web server and have total control over everything.
If you selected a quality web host, they can provide
you with this service. The only thing you'll need to do
is get yourself a "digital certificate" and you get one
of those from either VeriSign (http://www.verisign.com)
or Thawte (http://www.thawte.com).

They are about the same, but Thawte is about half the
price - and we've had no problems with them at all.
Another reason to consider using Thawte is that their
current certificates are "Y2K" ready, whereas VeriSign
certificates expire in 2000 and users will need to
update their browser to access these pages.

Once a signing authority such as VeriSign or Thawte
issues your digital certificate, you simply give it to
your web host and they will install it for you - and
you're ready to go. You'll then be able to make any of
your web pages secure simply by using https instead
of http in the URL. Visit our order form for an example.

Of course, for your secure online ordering system to
do any good you'll need the ability to accept credit
cards. The overwhelming majority of online purchases are
made with a major credit card, and to be perfectly honest
with you, you won't sell squat if you don't accept them
- Visa and MasterCard at the very least.

If your credit isn't perfect and your bank won't give
you a merchant account, there are many firms which
specialize in establishing them for Internet-only
businesses or those with so-so or even bad credit.
We are researching them now and will post an update
just as soon as we can. In the meantime, be sure to
perform your due diligence when selecting one because
there are a lot of shady deals out there.

One last thing. Don't even waste your time adding an
order form or shopping cart to your site if it isn't
secure. 95% of your visitors won't use it. And you'll be
doing a real disservice to the 5% who do. Besides,
silently telling a potential customer that you really
don't care if their credit card information gets stolen
is not a very good idea.


Order Processing
-----------------
Once you've implemented a secure environment for online
ordering, you need a way to actually process the orders -
and the more you can automate the process the better.
This is one of those times when CGI scripts prove to be
real handy.

As far as processing the credit cards, you have a
decision to make. You can either collect the customer's
information and process their credit card manually, or
you can get setup with a real-time processing company
and it can be done automatically.

We use and recommend Anacom (http://www.anacom.com). At
$25 per month and 25 cents per transaction, it's well
worth it considering that it'll take you at least five
minutes per order to do by hand. 12 orders a day and you
just saved yourself another 30 hours of work per month.

There are many companies that'll do this for you. I-Bill
(http://ibill.com), CCNow (http://www.ccnow.com) and
Cybercash (http://cybercash.com) are also quite popular.
Just be sure to read the fine print.

Once payment information is collected and processed, all
that's left to do is ... well that's really up to you.
Using CGI scripts you can simply store the customer's
order information on your server so you can retrieve it
all at the end of the day. Or maybe you'd like everything
emailed to you. Or better yet, you can design a fully
automated system like ours. Or anything in between. It
really depends on you, your business, your products and
services, and your chosen method of fulfillment.

============================================
Originally published in IMC's Internet Marketing Chronicles.
Subscribe for FREE and we'll send you Internet marketing
tips, tricks, and strategies every Wednesday. Just send a
blank email to mailto:subscribe@...
or visit http://www.marketingchallenge.com/ezine.html
Over 100,000 opt-in subscribers and counting!
============================================


=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

Get your domain name AND 1 month free hosting for
        only $25!

That's right.  No catches.

You will receive your own domain  (i.e. yourname.com)
and Free Anderson Creations Standard Hosting.

Your domain is registered for 12 months.
Your hosting is free for one month.

Check to see if your domain name is available
http://www.webmaster-tips-weekly.com

More information on Anderson Creations Hosting
http://www.andersoncreations.com/hosting

To order your domain on our secure server...
https://caolson.virtualis.com/domainorder.html


=================> Sponsor Ad 2 of 2 <===============

         ===  http://www.DailyNewsMail.com  ===
More than 300 cities nationwide can get local news
emailed for free! Is it available for your hometown?
See for yourself at  http://www.DailyNewsMail.com
or get USA News - DNMNational-subscribe@...
         ===  http://www.DailyNewsMail.com  ===

=================> Sponsor Ad 2 of 2 <===============


=====================================================
4.  Tip - The Low Cost of Offering Free Web Sites
=====================================================

Do you have affordable web space? Can you spare
some space for free web sites for your visitors in
exchange for banner advertising on their pages?

To determine if this is a good option for you,
figure the following.

1.  Divide the amount of server space (megs)
     that you have at your domain by the amount of
     money you pay each month. If you pay $96 for
     150 meg you would divide $96 by 150 meg for a
     total of 64 cents per meg.

2.  Decide on the amount of space you think you may
     offer your free client ("client"). Let's say
     that you offer 3 meg.

3.  Determine the cost of hosting the 3 meg site. At
     64 cents per meg, the cost would be .64 x 3 or
     $1.92 per month (if the client actually used all
     that space).

4.  Let's say you only get 100 visitors per month per
     free 3 meg web site. That would be 100 visitors
     for 1.92 per month which would be less than 2 cents
     per impression of your banner.

Is that worth it? May be a good option for you.


This Web Tip may be reprinted as long as it
contains the following bio:
========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
Subscribe free by sending a blank email to
mailto:subscribe@...
http://webmaster-tips-weekly.com/webtips
========================================
Copyright 2000 by Anderson Creations..


=====================================================
5. Webmaster Selections - FreeMerchant.com
=====================================================

FreeMerchant.com
http://www.freemerchant.com
Ready to set up a great-looking free shopping cart
system?  One that uses YOUR name?  Try FreeMerchant.com.

FreeMerchant.com provides the tools necessary to design
your own shopping cart, add your products and other
features like FAQs, ebay items, etc.

The catch?  In order to accept credit cards at your
store you need to be set up with one of the companies
that they are affiliated with.


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
check this out...       mailto:subscribe@...
       O__,     O__,    Join The Funny Bone Mailing  Lists
   /'._.\/______.\_/.'\    ASCII art illustrated humor,
   \    /             /   funny stories, & hilarious jokes.
~^~^~^^`~^~^~^~^~~^~^~^~~^~^~  Join NOW!   They're Free!
<a href="http://www.funnybone.com/subscribe/">SUBSCRIBE</a>
----------------------------1/1---------------------------
DESSERT DU JOUR: Free dessert recipes delivered via email.
Mouth-watering! Scrumptious! Gotta HAVE it!
Chocolate, cheesecakes, cookies, pies,
bars, chewy treats, and so very much more!
To subscribe, simply send a blank email to
mailto:dessert-subscribe@...
----------------------------1/1---------------------------
Do You Want A Variety Of Mailing Lists To Choose From?
    * Uplifting Stories - Humor - Toons - Quotes *
         Six Great Lists To Help Start Your Day!
           http://www.self-worth.com/join.htm
<a href="http://www.self-worth.com/join.htm">AOL Here</a>
----------------------------1/1---------------------------
Ever wonder why other websites make money - but yours don't?
Quite often just a few little changes will bring thousands
of dollars income. But you must know what to change. Perhaps
it's time to stop guessing - have your site professionally
reviewed! Visit http://loska.com/webreview.html and sign up
to win FREE AUDIOTAPE "Online Marketing with Audri Lanford"!
----------------------------1/1---------------------------
        How You Can Generate Extra CA$H On The WEB...Daily!
        FREE 25 word Ad + FREE 7-Month Mall Ad.
        Turbo Charge YOUR OnLine Success.
        FREE Subscription: Global XtraProfit!
        visit http://www.lapacifica.com/newsletter.htm
        (Website has Free AD Submission Details)
----------------------------1/1---------------------------


=====================================================
7.  Featured Subscriber Link - Gigi
=====================================================

Gigi
http://www.gigi.thesociety.net/
In Gigi's own words...
"My Hope page. It's all about me & my family members.
Plus tourist info about Kerala, God's own country.
It's all about India, Kerala & Idukki. Come and visit
tourist spots in Kerala.  If you need a guide free of
cost, contact me."


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
+++++++++++++++Free Special Report!++++++++++++++++++>
Insider Reveals The Truth About Making Money On The
Internet. Secret Site, Insider Forum, Referal Marketing.
To Get This Money-Making Report
mailto:leaps@...?subject=FreeReportWTW
http://www.roibot.com/w.cgi?R827_Campaign
--------------------------1/1-------------------------
Need advice on how to start or build your home business.
Sign-up for our FREE bi-weekly ezine full of information,
resources and ideas to help make your home business
a success.  Subscribe now, send blank email to
watkins-life-subscribe@onelist.com or visit us online at
http://shopwatkins.hypermart.net
--------------------------1/1-------------------------
Free E-zine Subscriptions, visit :
http://www.bendigozine.8k.com
Topics are :    Computers + Internet,
                 Business + Finance,
                 Education-Health + Family
--------------------------1/1-------------------------
Discover how you can make a
fortune with your computer!!
Take a F R E E Tour TODAY!!
Click on the following URL:
http://www.WestTennessee.com/tap3?freewtw
--------------------------1/1-------------------------
International Company Expanding! Need Assistants &
Supervisors with contacts worldwide to help with
expansion. Complete training for turnkey e-commerce
system. Earn $1,500-7,000 PT/FT. Download your free
e-book now!    http://www.earnathome.cjb.net
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, May 10, 2000 *****

=================> Sponsor Ad 1 of 2 <===============

         ===  http://www.DailyNewsMail.com  ===
More than 300 cities nationwide can get local news
emailed for free! Is it available for your hometown?
See for yourself at  http://www.DailyNewsMail.com
or get USA News - DNMNational-subscribe@...
         ===  http://www.DailyNewsMail.com  ===

=================> Sponsor Ad 1 of 2 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. "Want A BIG Boost In Sales?" by Carol Cook
2. Webmaster Tips Weekly Award - First Issue Each Month
3. Special - Register Your Domain for $25 + Free Hosting
4. Tip - Are you too cheap?  Are you making a profit?
5. Webmaster Selections - Fun Javascript Games
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Work Less Make More
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers!

We have some short articles for you this week to help
jump-start your internet business, whether you are
a seasoned netrepreneur or a surfer-turned-internet-
business-newbie.

Learn how to boost your sales through niche marketing
and then learn how to price your products and services
so that you make the profit you are seeking.

When you are finished planning your next move in your
internet existence, take a break and play the java-
script games in the Webmaster Selections column. Add
them to your site and give your visitors a bit o' fun
too.

Think I'll go play some games now - don't often do that.

Til l8ter,

Deborah    mailto:editor@...



=====================================================
1. "Want A BIG Boost In Sales?  Market To Lots Of
     Niches" by Carol Cook * Allenbeys.com
=====================================================

When most of us think of racking up massive sales, we
imagine a product or service that EVERYONE will want.
The person who comes up with the next paperclip or
comb will strike it rich, right?

Mass appeal products do garner massive sales, BUT
getting your product on the radar screen of millions
of consumers is an extremely difficult and expensive
task.  Even large corporations who spend millions
often miss the mark and their product winds up
remaindered on the shelves of discount dollar stores.

A much better way to turn your ideas into profits is
to market to niches.  A niche is a tightly defined
group of consumers who are deeply interested in a
specialized line of products or services.

Not everyone is interested in fine clocks, but
thousands of people ARE and will pay good prices for
them.  A web site that becomes known as a center for
fine Austrian grandfather clocks might easily outpace
a site selling $10 watches.  Put simply, it is better
to sell to a few people who REALLY want your product
than a lot of people who don't care much about what
you sell.

This is particularly true on the Internet.  Sites
like Amazon.com and E-Bay are jockeying for the 20%
anchor store position.  Meanwhile, niche audiences
account for a whopping 80% of online consumers and
commerce.

You can turn niche sales into big sales by catering
to lots of good niche audiences.  At Allenbeys we
offer a very large collection of carefully niched
pages offering 16,000 items from 15 countries.

These aren't the kinds of products you would likely
find at Walmart or Kmart.  People flock to our online
store to discover the stunning, the unusual, the hard
to find, and the one-of-a-kind.

History buffs revel in our replicas of blunderbusses,
suits of armor, Samurai swords, and Sherlock Holmes
Chess Sets.  Think about it a moment. Where else can
you find a realistic blunderbuss if that's what you
really want? - (and you might be surprised at the
thousands of people who take great delight in
historical objects like these).

Start creating your niche empire.  Find an audience
that deeply craves a hard-to-find item.  Then add to
your success by uncovering more niche groups whose
loyalty and sales you can quickly attract by
satisfying their specialized needs.


Compliments of http://EzineNewsWire.com
========================================
Carol Cook is one of the founders of
Allenbeys.com, the site that searches the
world for unique, hard to find products in
unusual categories.  There's no ho-hum
shopping here!  See their 16,000 items at
http://www.allenbeys.com   Reach Carol at
allenbeys@....
========================================


=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

Get your domain name AND 1 month free hosting for
        only $25!

That's right.  No catches.

You will receive your own domain  (i.e. yourname.com)
and Free Anderson Creations Standard Hosting.

Your domain is registered for 12 months.
Your hosting is free for one month.

Check to see if your domain name is available
http://www.webmaster-tips-weekly.com

More information on Anderson Creations Hosting
http://www.andersoncreations.com/hosting

To order your domain on our secure server...
https://caolson.virtualis.com/domainorder.html


=================> Sponsor Ad 2 of 2 <===============

** ALERT ** ALERT ** Clean Jokes!! Clean Jokes!!
Jokes EveryDay will send you 3 pieces of clean humor
to you daily! Sign up today for FREE!! Sign up below!

JokesEveryDay: http://www.jokeseveryday.com
Send a e-mail to: join-jokeseveryday@...

=================> Sponsor Ad 2 of 2 <===============


=====================================================
4.  Tip - Are you too cheap?  Are you making a profit?
=====================================================

What price do you set your product or service at?
If you are toooo cheap, no one will think that your
product or service has any value.  If you are tooooo
high, your visitors will go elsewhere.

So what is the right price?

Idea - let your visitors help you decide the right
price for your product.

There is some wonderful software available to help
you do just that - to survey your visitors for the
right price that THEY would pay for your product or
service.

And, the best part is that it is free.  (Well,
sort of.)  It is the concept of Buy now...Pay
Maybe.  A new twist on the demo or trial version
idea.  Still, you get a full working version that
will help you start earning profits today.

I'm going to go try mine out now.

Oh - before I forget, you can sign up at
http://www.andersoncreations.com/t/tracker.cgi?price

This Web Tip may be reprinted as long as it
contains the following bio:
========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
mailto:subscribe@...
Free Content for your site or ezine at
http://webmaster-tips-weekly.com/webtips or
mailto:webtipsdigest-subscribe@egroups.com
========================================
Copyright 2000 by Anderson Creations.


=====================================================
5. Webmaster Selections - Some Fun Javascript Games
=====================================================

Want to add some "fun" to your site?

Here are some Javascript Games for you to try...
(All of them came from the games category of
http://www.javascriptsource.com).  Have the
code emailed to you or cut and paste it directly
from Javascriptsource.com

Connect 4
http://javascript.internet.com/games/connect-4.html

Maze
http://javascript.internet.com/games/maze.html

Mr. PotatoHead
http://javascript.internet.com/games/potato-head.html

....and many more...


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
check this out...       mailto:subscribe@...
       O__,     O__,    Join The Funny Bone Mailing  Lists
   /'._.\/______.\_/.'\    ASCII art illustrated humor,
   \    /             /   funny stories, & hilarious jokes.
~^~^~^^`~^~^~^~^~~^~^~^~~^~^~  Join NOW!   They're Free!
<a href="http://www.funnybone.com/subscribe/">SUBSCRIBE</a>
----------------------------1/1---------------------------
The Family that laughs together…stays together
Our weekly Clean Jokes Digest ensures rip-roaring
fun for the whole family. Plus a weekly cartoon!
Send a blank email/ no subject to
CleanHumorDigest-subscribe@...
Check out our site!    http://www.jokesnstuff.net/digest
----------------------------1/1---------------------------
                      PSSSSSSTTT!!!
        Find out what 60,000 other people already know!
     You can join ~AIKEN DRUM'S~ * a laugh a day *
by sending a blank e-mail to ALADAEC@...
<A HREF="mailto:ALADAEC@...">Subscribe</A>
Visit for 7 additional lists:  http://www.AikensLaughs.com
----------------------------1/1---------------------------
======== FREE DAILY TIPS NEWSLETTER ========
Household, Cleaning, Gardening, Shopping, Senior Citizen,
PLUS a Daily GRIN, QUOTES, and MORE. To subscribe,
send a blank email to: tipsdujour-subscribe@... ,
or visit the parent http://www.recipedujour.com Web Site.
=============== TIPS DU JOUR ===============
----------------------------1/1---------------------------
t h e . m o u t h p i e c e  -  http://www.the-mouth.com
A daily review of some of the funniest sites on the
Internet. Also includes humorous quotes and other funny
stuff from the Web. For a FREE subscription send
<mailto:MOUTHPIECE-subscribe@...>
----------------------------1/1---------------------------


=====================================================
7.  Featured Subscriber Link - ASEBP
=====================================================

The JWC Group
http://www.worklessmakemore.com
Work Less,Make More is a 10-step program for overcoming
your fears, unblocking your passions, channeling your
energies and managing your time more effectively.  Stop
working so hard and create the life you really want!


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
+++++++++++++++Free Special Report!++++++++++++++++++>
Insider Reveals The Truth About Making Money On The
Internet. Secret Site, Insider Forum, Referal Marketing.
To Get This Money-Making Report
mailto:leaps@...?subject=FreeReportWTW
http://www.roibot.com/w.cgi?R827_Campaign
--------------------------1/1-------------------------
Need advice on how to start or build your home business.
Sign-up for our FREE bi-weekly ezine full of information,
resources and ideas to help make your home business
a success.  Subscribe now, send blank email to
watkins-life-subscribe@onelist.com or visit us online
at http://shopwatkins.hypermart.net
--------------------------1/1-------------------------
Free E-zine Subscriptions, visit :
http://www.bendigozine.8k.com
Topics are :    Computers + Internet,
                 Business + Finance,
                 Education-Health + Family
--------------------------1/1-------------------------
Discover how you can make a
fortune with your computer!!
Take a F R E E Tour TODAY!!
Click on the following URL:
http://www.WestTennessee.com/tap3?freewtw
--------------------------1/1-------------------------
International Company Expanding! Need Assistants &
Supervisors with contacts worldwide to help with
expansion. Complete training for turnkey e-commerce
system. Earn $1,500-7,000 PT/FT. Download your free
e-book now!    http://www.earnathome.cjb.net
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, May 3, 2000 *****

=================> Sponsor Ad 1 of 2 <===============

Get Your Domain Name and 1 month Free Hosting for
                 only $25
See this Month's Subscriber Special below or go to
http://www.webmaster-tips-weekly.com/domain.shtml
to order your domain and free hosting!

=================> Sponsor Ad 1 of 2 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. "Set Up Your Own Affiliate Program Today" by Deborah
2. Webmaster Tips Weekly Award - DynamicDrive.com
3. Special(s) - Register Your Domain for $25 + Bonus
4. Tip - Build a Traffic and Income Generating Site
5. Webmaster Selections - Need Some Ideas?  Discuss it!
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Alberta School Employee Benefit Plan
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers!

We are really excited about this week's issue.
We are focusing on Setting Up Your Own Affiliate
Program for an affordable cost. Don't miss your
opportunity to expand the horizons on your income-
generating ability.

We are also running a special this month on
registering domain names.  You may register your
domain name for as little as $25 (one-year) AND
receive 1 month of Free Web Hosting ($20 value)
from Anderson Creations.  That's like getting
your-own-name.com for $5!

In a chatty mood? See the Webmaster Selections for
some discussion boards to participate in.  Have
your own board?  See Webmaster Selections to tell
us about it.

That's about it for now....

Til l8ter,

Deborah    mailto:editor@...



=====================================================
1. "Set Up Your Own Affiliate Program Today!"
    by Deborah Anderson
=====================================================

One of the best ways to generate income from your
web site is to offer your own affiliate program.
Pay others to market your products or services.
What better way to pay for advertising out of
profits rather than out of your own pocket?

It is very easy to set up your own simple program.
And, the best part is that it is affordable.

Here is a step-by-step guide to set up your own
affiliate program and have it announced to the
world for less than $80.

1. Plan your affiliate program.
    Request Neil Durrant's free report at
    http://www.affiliate-announce.com to help get
    you started.

    Tip:  To view an example of an excellent
    affiliate program and to learn first-hand
    how a successful affiliate program should
    be run, sign up free as an affiliate of
    "Make Your Site Sell" at
    http://www.sitesell.com/andersoncreations.html

2. Get your affordable program at
    http://SimpleAffiliate.com/s.cgi?index-2614

3. Configure and set up your SimpleAffiliate Script
    according to the instructions that you receive
    with the program.

    If you need assistance and you have ordered
    through our affiliate link above, contact us
    for free technical support.  Send your questions
    to mailto:simpleaffiliate@...
    (You may request configuration and installation
    of your script for $10 by sending your request
    to mailto:simpleaffiliate@...)

    Tip:  Configure your counter.dat file to start
    with 1000 instead of 1.  It looks better to
    have more digits in the affiliate number.

4. Set up your affiliate information pages and save
    these in a folder entitled "affiliates."

    Tip:  Set up an exit pop-up window after the
    welcome page, inviting your new affiliate to
    sign up for your newsletter or a free offer
    etc.  To create your own exit pop-up window
    view the April 27, 2000 Web Tip at
    http://www.webmaster-tips-weekly.com/webtips

5. Set up your sales pages and save them in the
    "affiliates" folder.

6. Set up your order / payment page(s)

    You will want to have the ability to set up
    an order form on a Secure Server and have the
    ability to accept credit cards.  For an order
    form that works well with your SimpleAffiliate
    script, view the sample at
    https://caolson.virtualis.com/affiliates/trainingorder.html
    NOTE:  This is a real order form, but not a
    real affiliate program. (Yes, you may order
    the book if you like :)  )

    If you need some further suggestions for setting
    up an order form on a secure server, send your
    request to
    mailto:secureserveroptions@...

    Create a redirect page to your secure server
    order page.  Place this in your "affiliates"
    folder. View the example at
    http://www.caolson.com/affiliates/trainingorder.html
    (To view the HTML source code use the "Open Location
    in Composer" under the File menu of Netscape.)

    Why is this redirect page so important?  Because
    it utilizes your tracking code so that your order
    form will provide the appropriate tracking number
    for your affiliate.

7. Test Your Program

    Sign up as an affiliate and test the pages and
    the order process.

8. Promote your affiliate program

    Here are some options:

    °  Do It Yourself - Free
       http://www.u-submit.com
       Choose "Affiliate Programs" category
       There is a sampling of available directories
       of Affiliate Programs for you to submit your
       program to.

    °  All 3 of the following programs will submit
       your program to the top 40 affiliate program
       directories on the internet.  All 3 programs
       hand-submit your program.

       ° Affiliate Boost - $89.95
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       ° Affiliate Announce - $79.00
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       ° AC Affiliate Submit - $49.00
         http://www.andersoncreations.com/affiliates.shtml


This article may be reprinted as long as it
contains the following bio:
========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
Subscribe free by sending a blank email to
mailto:subscribe@...
http://webmaster-tips-weekly.com/webtips
========================================
Copyright 2000 by Anderson Creations.


=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

This month's Webmaster Tips Weekly award goes to
Dynamic Drive at http://dynamicdrive.com/

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

The main reason that this web site has received the
Webmaster Tips Weekly award is the content and the
wonderful resources that this site provides to the
JavaScript and DHTML information seeker.

This site is very easy to navigate.  You will find
what you are looking for here.  So be prepared.  Sit
back and relax and learn.  You will not walk away
from this site "uneducated."


§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

Get your domain name AND 1 month free hosting for
        only $25!

That's right.  No catches.

You will receive your own domain  (i.e. yourname.com)
and Free Anderson Creations Standard Hosting.

Your domain is registered for 12 months.
Your hosting is free for one month.

Check to see if your domain name is available
http://www.webmaster-tips-weekly.com

More information on Anderson Creations Hosting
http://www.andersoncreations.com/hosting

To order your domain on our secure server...
https://caolson.virtualis.com/domainorder.html


=====================================================
4.  Tip - Build a Traffic and Income Generating Site
=====================================================

Do all this Starting with only $50!

1.  Choose your domain name - $0
     http://www.webmaster-tips-weekly.com

2.  Get your domain name + 1 month free hosting - $25
     https://caolson.virtualis.com/domainorder.html
     (Secure Server Order Form)

3.  Host your site - $0 - 20
     Free - try http://www.virtualave.com
     Affordable - try
     http://AndersonCreations.com/hosting

4.  Get a Database Script - $25
     DBLiNKer
     http://hop.clickbank.net/?acreations/worksnet

5.  Configure your script - $0+
     (Note:  This may be tricky - you may need to
     hire help)

6.  Publish Your Site and start earning income

Notes:
* You need to choose what type of directory you
   want to create.  (i.e. webmaster directory, craft
   sites directory, etc.)
* To build traffic, require a reciprocal link from
   everyone who posts a link to your directory.  This
   can easily be configured within DBLiNKer.
* To generate income, after you have generated
   traffic, simply add a banner rotator and start
   charging for advertising.


This Web Tip may be reprinted as long as it
contains the following bio:
========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
mailto:subscribe@...
Free Content for your site or ezine at
http://webmaster-tips-weekly.com/webtips or
mailto:webtipsdigest-subscribe@egroups.com
========================================
Copyright 2000 by Anderson Creations.


=====================================================
5. Webmaster Selections - Need Ideas?  Discuss It
=====================================================

Exchange Ideas at these Bulletin Boards and Discussion
Forums:

CyberMarketing InfoBoard
http://bizweb2000.com/wwwboard/

Publicity and Promotion Discussion Board
http://www.free-publicity.com/cgi-bin/talk.cgi

BizPromo Internet Marketing Center
http://www.bizpromo.com/discuss/

Do you have a discussion board or do you have one
you want to suggest?  Send it to
mailto:bulletinboards@...


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
Free Content - Web Tips
Get 7 Free Web Tips for use in your ezine or Web Site
http://www.webmaster-tips-weekly.com/webtips
Subscribe by sending a blank email to
mailto:webtipsdigest-subscribe@egroups.com
----------------------------1/1---------------------------
FreeHomeTips for the Homeowner
Home Improvement * Gardening * Ask The Inspector
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Subscribe by sending a blank email to
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----------------------------1/1---------------------------
EzineLinks Discussion
Discuss your ezine promotion ideas and any angst that
you may have.  Open discussion for Ezine Publishers and
List Moderators.  To subscribe, send a blank email to
mailto:ezinelinks-subscribe@egroups.com
----------------------------1/1---------------------------


=====================================================
7.  Featured Subscriber Link - ASEBP
=====================================================

Alberta School Employee Benefit Plan (ASEBP)
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An information based website geared predominately at
our over 50,000 covered members. ASEBP is a not-for-
profit benefit provider. We are similar to insurance
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Dismemberment, Dental, Vision, and Extended Health Care
Benefits. What makes us unique is that we also provide
coordinated claims management for our Extended
Disability Benefits and we are piloting an
Organizational Health Initiative division.


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
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You can have everything in life you want, if you help
enough other people get what they want."  Zig Ziglar.
What do you want from life?  Change of lifestyle?
Financial stability?  Stay home with your children?
I will help you have these, and other, wonderful things
and along the way we'll make the world a better place
to live.
mailto:turnerforziglar@...?subject=(wmt)Info
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
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To unsubscribe:
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ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
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                         /++\_____/xxx\
                        /++++++|xxxxxxx\
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                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, April 26, 2000 *****

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=====================================================
IN THIS ISSUE
=====================================================

1. Dump That Free Hit Counter And Start Tracking by IMC
2. Webmaster Tips Weekly Award - First Issue Each Month
3. April Special(s) - 35% off Basic HTML Workbook
4. Tip - Do you want a JavaScript PopUp Window?
5. Webmaster Selections - Adding Stats to your Site
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Fosters Home Page
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Wonderful Subscribers!

Welcome to another issue of Webmaster Tips Weekly.

This week we look at counters versus statistical
tracking.  Not sure what I am talking about?  See
the great article below by Internet Marketing
Challenge.

Don't worry - I will still be continuing the Search
Engine Optimization Case Study, but I will be putting
the information into an ebook.  When I am finished
I will let you know where you can get your free ebook.

I am excited about the issue that I am preparing for
next week.  We will be looking at another option for
setting up your own affiliate program.  It is not
completely free, but it is the most affordable option
that I have found and you definitely get a lot of
bang for the buck.  If you want a "sneak peak," visit
http://SimpleAffiliate.com/s.cgi?index-2614.  We will
be using this program to set up our affiliate program.

Til l8ter,

Deborah    mailto:editor@...

P.S.  Don't forget that this is the last week to get
35% off of the Basic Web Design Workbook. (See Special
below.)


=====================================================
1. "Dump That Free Hit Counter And Start Tracking"
    by Internet Marketing Chronicles
=====================================================

It seems that every other web site we visit has some sort
of hit counter on the main page, supposedly telling us
how many people have been there before us. This week we're
going to address this popular trend, explain why you don't
need one, and what you should be doing instead.

Most Internet marketers will normally implement a hit
counter on their site for one or both of two reasons --
to give them a rough estimate of the number of visitors,
and/or to give visitors the impression that their site is
popular and thus worthy of a good look.

Let's consider the first reason. There is nothing wrong
with wanting to know how many people have visited your
web site, in fact it's something that you really do need
to know. But putting a visible hit counter on your home
page is not the answer, especially not one of those free
services.

For one thing, the free services require you to in some
way promote their site. For another, they are normally
slow and increase the time it takes for your pages to load.
But most importantly, a hit counter doesn't provide you
with all of the information you need.

Just look at any of the top web sites on the Internet.
We promise that you will not find a visible hit counter
on any of them! That alone should tell you that the
common hit counter is worthless. If a visible counter
was worthwhile, don't you think Yahoo or Infoseek would
have one?

You just can't win with a visible hit counter. If your
site does not get many visitors, all it's going to do
is make sure that the visitors you do get know that
they are not visiting a popular site. If anything, all
this will do is discourage them from exploring your web
site in detail.

On the other hand, maybe your site gets 50,000 visitors
a day and you think that letting people know this via
a hit counter is a good idea. Not really. If your web
site gets lots of traffic it is because you are doing
something right, and having a hit counter isn't going to
affect this.

Unfortunately, what normally happens is that the
misguided Internet marketer will set up a visible hit
counter on their home page and then artificially inflate
their visitor count. This is done in the hopes that it
will impress people, but it's a terribly bad idea and
does not work.

In the early days of the web it was "cool" to have a
hit counter on your home page, but they are so
commonplace these days that no one pays them any atten-
tion anyway. No matter what your reason for using a
visible hit counter, we say dump it and start tracking!


Tracking Visitors' Footsteps
-----------------------------

While Yahoo and Infoseek don't have visible counters on
their pages, rest assured that they know your every move.
No other advertising medium allows you to do the things
the Internet does, and it amazes us that more marketers
do not take advantage of serious site tracking.

Part of the problem seems to be that many Internet
marketers are only concerned with promoting their web
site and getting more people to visit. More visitors
equals more sales right? Well yes that is true, but only
if your web site leads visitors through the sales process.

Before you even begin promoting a web site, you should
have in your mind the path that you want visitors to
take through your site. Sales is a process. One step
leads to the next, until finally the end result is
hopefully that what was once just a prospect is now a
customer.

Tracking your visitor's footsteps throughout your web
site is the best way to determine why they didn't take
the action that you wanted them to take. Who knows,
maybe 80% of your visitors aren't even making it past
your introductory page? You'll never know unless you
track them.

Consider this another Internet marketing rule that is
written in stone. If you're not tracking your entire
web site and tweaking it on a regular basis, you're
throwing money down the proverbial drain. From a profit
standpoint, it is critical that you know the answers to
questions like:

   1. How do visitors find your site in the first place?
   2. How many of them make it past the main page?
   3. Which page of your site is the most popular?
   4. How long does the average visitor stick around?
   5. What is the average number of pages viewed?
   6. What path do visitors take through your site?
   7. What links do they use to leave your site?

If you don't know the answers to these simple questions,
here's an easy way to increase your profits starting
immediately. And the good news is that it may not cost
you anything other than some time. We're going to show
you how to use free CGI scripts to ultimately increase
sales!

While you don't really need to learn anything technical
to use the scripts we're going to suggest, you do need
to be able to run CGI scripts on your web server. If you
have no idea what CGI scripts are, ask your ISP. If they
say no, we strongly suggest that you find a new ISP.

If you haven't realized it by now, we are a big fan of
CGI scripts because they are what allows you to add
interactivity to your web site. But CGI scripts can also
help you do many other things, like track your visitors'
footsteps. Let's see what we can get for free at
CGI-Resources ...

   1. Go to http://www.cgi-resources.com
   2. Click on "Programs and Scripts"
   3. Click on "Perl"
   4. Click on "Logging Accesses and Statistics"

You'll be presented with no less than 30 CGI script
packages which will help you gather valuable information
about your visitors, and believe it or not, most of them
are free! We looked at all of them, so we'll save you the
time and suggest the two we like best to help you
get started.

One of the first scripts we tried, and still one of our
favorites, is AXS by Fluid Dynamics. It's one of the first
scripts listed and you can't miss it. You can download it
for free, and with a minimal amount of effort you could be
tracking your entire web site within the next few hours.

The direct URL to the AXS script is
http://www.xav.com/scripts/axs -- rather than going into
detail about it here, we'll let you discover it for
yourself. It's a great system and the only thing we don't
like about it is that it creates it's own log files, and
they get huge if your site is busy.

The alternative is to use something like Darryl
Burgdorf's WebLog. The direct URL to this great script
is http://awsd.com/scripts/weblog -- and it does
everything  AXS does, but it runs off of your existing
server logs which makes it easier to set up for most.
It's also more efficient.

Both AXS and WebLog will give you all of the information
you could ever want about your visitors, and both display
this information in a way that is easy for you to
interpret using graphs, etc. We encourage you to download
and set up one of these scripts to track your web site.


My Site Is Being Tracked, What Next?
-------------------------------------

The point of tracking your site is to act on the
information you gather and use it to improve
your web site's effectiveness. If you discover that
80% of your visitors aren't making it past the first
page, or that the average person leaves within 2 minutes,
you now have your work cut out for you.

The real value of tracking your visitor's footsteps is
that it will help you determine why they did not take
the action that you wanted them to take. Once you see
how most people navigate your web site, you can then
make changes until the path they take is the one you
want.

Spend some time implementing a good tracking system on
your site, because if you can increase your visitor-to-
sales ratio even just a few percentage points it will be
more than worth your time. Remember, it doesn't matter
how many hits you get if your site doesn't do its job.

<============================================
Originally published in IMC's Internet Marketing
Chronicles. Subscribe for FREE and we'll send you
Internet marketing tips, tricks, and strategies
every Wednesday. Just send a blank email to
mailto:subscribe@... or visit
http://www.marketingchallenge.com/ezine.html
Over 100,000 opt-in subscribers and counting!
============================================


=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

Get 35% off of
Web Design Training Course, Beginners Series, Book 1

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° History of the Internet
° How the Internet Came to Be
° The Birth of the Internet
° First Steps in Web Design
° How to Develop a Personal Web Site
° How to Develop a Employment Web Site
° How to Develop a Business Web Site
° Understand Web Pages
° All About Hyperlinks
° What You Need to Design a Web Site
° How to Get on the Internet
° How a Host is Different From an ISP
° How to Select a Web Host
° The Truth About the Free Web Hosts
° How Much Hosting Space Do I Need?
° What are POP Email Accounts?
° What are Detailed Web Statistics?
° Recognizing Proper File Extensions
° What is "gif" and "jpg"?
° Selecting a Background
° Importing Graphic Images
° All Major Formatting Web Design Techniques
° How to Properly Save, Organize and Set Up
   Your Web Site Initially
° All About Horizontal Lines
° Proper Formatting with Table Frames
° Eliminating Boxes Around Graphics
° Making Email Hyperlinks
° Making Graphic Hyperlinks
° Making Text Hyperlinks
° Creation and Insertion of META Tags
° Keywords Explained
° How to Add Pages to Your Web Site
° How to Links Pages to Home Page
° How to Properly Upload Your Web Pages
° Making Files Available for Download
° Over 65 Little-Known Tips and Techniques

Plus:
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   for you to use as a guide through the lessons
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=====================================================
4.  Tip - Do you want a JavaScript PopUp Window?
=====================================================

If you are in the mood to have a JavaScript PopUp
Window on one of your web pages, but do not have the
time, nor the desire to learn how to set it up
yourself, take a trip over to JavaScriptSource to
generate one. The generator is located at
http://javascript.internet.com/generators/popup-window.html

You've seen these "windows" all over the internet.
They pop up when least expected, telling you of some
great deal or great ezine or offer.

There uses can vary like the colors of the rainbow.
The general rule is that it is something that you
want your visitor to pay attention to.

My advice? Keep these two items in mind:

1.  Some visitors will think this window is
     offensive and annoying.

2.  The best application of this PopUp
     Window is to use it sparingly. For
     example, use it to remind your visitor
     that a sale is ending in 2 days. Then,
     after 2 days remove it. You will have
     more effect (and better response) the
     next time you use this method.

========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
mailto:subscribe@...
Free Content for your site or ezine at
http://webmaster-tips-weekly.com/webtips or
mailto:webtipsdigest-subscribe@egroups.com
========================================
Copyright 2000 by Anderson Creations.
All Rights Reserved


=====================================================
5. Webmaster Selections - Statistic Tracking Programs
=====================================================

You know, I was really excited when I found the
quality article (above) about statistic tracking.  It
gave me the opportunity to tell you about the free
statistical program that we use.  Then, when reading
the article I noticed that the writers at Internet
Marketing Challenge already promote the script.  Well,
I will endorse the product anyway... :)

AXS by Fluid Dynamics
http://www.xav.com/scripts/axs
Great program - easy to work with (once it is
installed).  Easy to add to your SSI-enabled web pages.

If you are not cgi-savvy, you may try a Remotely
Hosted Script.  We found the following option.  We
have not used it, but it looks to be worth a try.

Gumball Tracker
http://www.gumball-tracker.com/?uk
Why is it free?  Because it is supported by the
banner advertising at the Gumball Tracker site.
You do not have to add any banner to your site.


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
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=====================================================
7.  Featured Subscriber Link - Foster's Home Page
=====================================================

Fosters Home Page
http://www.fosterhome.web.com
According to the Site Owner...
"This is our personal home web page.  But it does contain
a helpful "Web Tips" section which includes:
   o  Basic commands with some explanations (Basic HTML
      Document Structure; BODY Content: Block and Inline
      Elements; and BODY Content: Logical and Physical
      Highlighting Elements; Using Frames; Online Forms;
      Working with Tables; Cascading Style Sheets;
      JavaScripts; Event Handlers; Meta commands).
   o  General notes and hints about building web pages.
   o  Great links to very helpful websites (technical info,
      fonts, and GIF, etc).
In addition the web site itself is full of actual examples
of DHTML, JavaScripting, online forms, etc.  This is helpful
to new developers to see how to implement the code."


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
t h e . m o u t h p i e c e  -  http://www.the-mouth.com
A daily review of some of the funniest sites on the
Internet. Also includes humorous quotes and other funny
stuff from the Web. For a FREE subscription send
<mailto:MOUTHPIECE-subscribe@...>
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--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

€  ’µ’µ’µ’µ’µ Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com €  ’µ’µ’µ’µ’µ’µ

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, April 19, 2000 *****

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=====================================================
IN THIS ISSUE
=====================================================

1. "10 Ways To Indirectly Get To The Top Of Search
    Engines" by Larry Dotson
2. Webmaster Tips Weekly Award - First Issue Each Month
3. April Special(s) - 35% off Basic HTML Workbook
4. Tip - Generating Income By Designing Another Site
5. Webmaster Selections - "Downloads"
6. Featured Ezines - you'll have to see these
7. Subscriber Link - The MannaGarden
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Welcome to all of the new subscribers and "Hello"
to ALL of our subscribers - You are truly valued!

This week we are taking a break from the Search
Engine Journal to view some alternative methods
(and simpler) methods of hitting the top without
being at the top of the Search Engines.  See
Larry Dotson's wonderful article below.

Are you a Web Designer looking for a way to make
more money?  See the Web Tip for an idea.  Maybe
you are someone looking to invest a few dollars
for a big return?  See the Web Tip and collaborate
with a Web Designer for profits.

Did you finish your search engine doorway pages
from last week?  If so, send me an email and maybe
we can feature your page in Webmaster Tips Weekly.

Til l8ter,

Deborah    mailto:webmaster@...


=====================================================
1. 10 Ways To Indirectly Get To The Top
    Of Search Engines by Larry Dotson
=====================================================

There are millions of web sites trying to get listed in
the top 20 spots of the major search engines.  That
amounts to a lot of competition!  I say if you can't
get listed at the top, indirectly get to the top.


How do you do this?  Look up the top 20 web sites
on the major search engines under the keywords and
phrases people would find your web site. The key
would be to then advertise on those web sites.


The most expensive way would be to buy ad space
on those web sites.  If you don't want to spend any
money, you could use the ten strategies below.
These strategies may not apply to every web site.


1.  Participate on their discussion boards. You could
     post questions, answer other peoples questions, and
     join in on conversations. Just include your
     signature file and link at the end of your messages.


2.  Ask the web site owner if they would like a free
     ebook to giveaway to their visitors. You could have
     them link to your web site or include your ad in the
     free ebook.


3.  Submit content to their web site. You could write
     articles for their web site and include your resource
     box and link at the end of the article. If they
     publish it, you'll indirectly be at the top of the
     search engines.


4.  Write an excellent article review of their web site,
     products or services. Then publish the review on your
     web site. E-mail the web site owner and tell him or
     her about it. They may link to your web site so their
     visitors read it.


5.  Ask the owner of the web site if they would want
     to trade advertising. If you don't get as much traffic
     as they do, you could throw in some extra incentives.


6.  Propose a cross promotion deal with the web site.
     You both could promote each others products or
     services together in one package deal. This means a
     mention and link back to your web site.


7.  Give the web site a testimonial for their product or
     service. Include a little text link for your web site
     with the testimonial. You never know; it could end up
     on their ad copy.


8.  Post your advertisement on their free classified ad
     section on their web site. You want to be sure you
     have an attractive headline so they will read your ad.


9.  Post your text link on their free-for-all links page.
     You want to go back and post your link regularly so
     it stays towards the top.


10. Sign their guest books. You could leave a short
     compliment about their web site on their guest book.
     Just include your signature file and link at the end
     of your message.

=======================================================
2213  Pages  Of  Internet  Marketing  Information!
1075 FREE Internet Business eBooks, Web Books
and  Courses!  Visit: http://www.ldpublishing.com
=======================================================


=====================================================
2.  Webmaster Tips Weekly Award
=====================================================

Look forward to the announcement of the Webmaster Tips
Weekly award in the first issue of each month.

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
   €  ° Content (including relevance, usefulness, etc.)
   €  ° Design (including ease of navigation, user-friendly,
     etc.)

€  §§*** €  §§*** Keep those submissions coming... €  §§*** €  §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

Get 35% off of
Web Design Training Course, Beginners Series, Book 1

This affordable workbook contains:

€  ° History of the Internet
€  ° How the Internet Came to Be
€  ° The Birth of the Internet
€  ° First Steps in Web Design
€  ° How to Develop a Personal Web Site
€  ° How to Develop a Employment Web Site
€  ° How to Develop a Business Web Site
€  ° Understand Web Pages
€  ° All About Hyperlinks
€  ° What You Need to Design a Web Site
€  ° How to Get on the Internet
€  ° How a Host is Different From an ISP
€  ° How to Select a Web Host
€  ° The Truth About the Free Web Hosts
€  ° How Much Hosting Space Do I Need?
€  ° What are POP Email Accounts?
€  ° What are Detailed Web Statistics?
€  ° Recognizing Proper File Extensions
€  ° What is "gif" and "jpg"?
€  ° Selecting a Background
€  ° Importing Graphic Images
€  ° All Major Formatting Web Design Techniques
€  ° How to Properly Save, Organize and Set Up
   Your Web Site Initially
€  ° All About Horizontal Lines
€  ° Proper Formatting with Table Frames
€  ° Eliminating Boxes Around Graphics
€  ° Making Email Hyperlinks
€  ° Making Graphic Hyperlinks
€  ° Making Text Hyperlinks
€  ° Creation and Insertion of META Tags
€  ° Keywords Explained
€  ° How to Add Pages to Your Web Site
€  ° How to Links Pages to Home Page
€  ° How to Properly Upload Your Web Pages
€  ° Making Files Available for Download
€  ° Over 65 Little-Known Tips and Techniques

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=====================================================
4.  Tip - Generating Income By Designing Another Site
=====================================================

Have you considered developing / designing another
web site, generating traffic, and selling that site
for $5,000 ++ ?

Who would you rather have as a boss? Yourself, or
someone else?

It does cost some money, but it is very well worth
it. Here is a simplified listing of what you need
to do.

1.  Determine your domain name.
     I suggest using Unclaimed Domains to get the
     best domain name and have the "searching" done
     for you.
     http://hop.clickbank.net/?acreations/unclaimed

2.  Purchase your domain name
     http://www.andersoncreations.com/domain.shtml

3.  Host the site during development
     You can try free domain hosting with
     http://www.virtualave.net
     or for high quality at affordable rates go to
     http://www.andersoncreations.com/hosting

4.  Design the site (or have it designed)

5.  Generate Traffic
     Use those search engines! http://www.u-submit.com

6.  Sell the site
     Use Great Domains at http://www.greatdomains.com
     as your "Web Site Realtor."

If you really do not want to develop the site, skip
steps 3, 4, and 5 above and sell your domain at DNS
Research http://hop.clickbank.net/?acreations/dnresearch

========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
mailto:subscribe@...
Free Content for your site or ezine at
http://webmaster-tips-weekly.com/webtips or
mailto:webtipsdigest-subscribe@egroups.com
========================================
Copyright 2000 by Anderson Creations.
All Rights Reserved


=====================================================
5. Webmaster Selections - "Downloads"
=====================================================

Adobe ActiveShare
http://download.cnet.com/downloads/0-10078-101-1713196.html
Free software package to enable you to share your
photos online.  (The link above takes you to the
Windows 95/NT version, but there is also a Windows 98
version available.)

uTOK
http://download.cnet.com/downloads/0-10059-101-1711905.html
This software enables you to add notes to your web pages.

iChoose Savings Alert
http://download.cnet.com/downloads/0-10068-101-1693474.html
Get the best price when shopping online


=====================================================
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=====================================================
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on our 'Site of the Day' section.  Send a blank email to
mailto:promoteplus-subscribe@egroups.com or subscribe
online at http://www.webmastergate.com/gazette.html
----------------------------5/5---------------------------
t h e . m o u t h p i e c e  -  http://www.the-mouth.com
A daily review of some of the funniest sites on the
Internet. Also includes humorous quotes and other funny
stuff from the Web. For a FREE subscription send
<mailto:MOUTHPIECE-subscribe@...>
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----------------------------1/1---------------------------


=====================================================
7.  Featured Subscriber Link - The MannaGarden
=====================================================

The MannaGarden
http://www.globalwellnessnetwork.com/MannaGarden
The very best of attaining a state of optimal health
combined with the most lucrative pay plan in network
marketing.  We'll show you how to attain the life of
your dreams! A great site for "freedom lovers!"


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.
------------------------------------------------------
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specific pointers to the Internet resources you need to make
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send blank e-mail to mailto:subscribe@...
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To subscribe, simply send a blank email to
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--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

For information on how to advertise in Webmaster Tips
Weekly, send a blank email to...
mailto:mediakit@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
€  © Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, April 12, 2000 *****

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=================> Sponsor Ad 1 of 2 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. Search Engine Optimization Journal - Doorway Pages
2. Webmaster Tips Weekly Award - Submitted yours yet?
3. April Special(s) - 35% off Basic HTML Workbook
4. Tip - Promoting Your Site with Online Auctions
5. Webmaster Selections - Free Web Site Postcards
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Wish-Book
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers and welcome to another issue of
Webmaster Tips Weekly!

This week we continue our in depth look at search
engine optimization with Doorway Pages.  So, pull
out your Free WebPosition Gold and follow along.
(Download free at...
http://AndersonCreations.com/t/tracker.cgi?wpg)

We are continuing to offer a discount on the
Beginner HTML Workbook by Victoria Ring. See the
column below, or visit
http://www.caolson.com/cartsnap/cartsnap.cgi?caolson

We also have links to free personalized web site
postcards and a Web Tip on how to use these free
cards.  (See Webmaster Selections and the Web Tip).

Til later - happy postcarding and
           search-engine-optimizing....

Deborah    mailto:webmaster@...


=====================================================
1. "Search Engine Optimization Journal" Segment 3
=====================================================

Case Study:  JustMyKids.com
Segment 1 (Choosing Key Words):
http://webmaster-tips-weekly.com/archives/20000329.shtml
Segment 2 (Fine Tuning   the   Key  Words):
http://webmaster-tips-weekly.com/archives/20000405.shtml

Review
=======

Did you complete your Action Tips from last week?
http://webmaster-tips-weekly.com/archives/20000405.shtml

Have you compiled your list of key words?

Great! Then grab the list and let's start designing our
Doorway Pages(s).

Using our JustMyKids.com model, we have compiled our
final list of key words:

   kid
   kids
   child
   children

     -and-

   child actor
   child model


Definition
===========

According to SearchEngineWatch at
http://www.searchenginewatch.com, "Doorway pages are
created to do well for particular phrases. They are also
known as portal pages, jump pages, gateway pages, entry
pages and by other names."


---------------Remember---------------------------------

According to WebPosition...

"Products that simply submit you to hundreds of no-name
engines and suggest you just add meta tags to your pages
are NOT going to work.

"Most experts in the industry will tell you that you're
unlikely to realize any significant traffic from the
'shotgun submission' method.

"The KEY to generating new traffic is to create and
maintain pages on your site that will be found in the
top 10 to 30 matches on the MAJOR search engines, since
that's where 95% of the traffic comes from."

-->  "If you've submitted your site, but nobody can find
      find you on a search, then what was the point?" <--

--------------------------------------------------------


Reporter Mission
=================

You will want to run a Reporter Mission using your
WebPosition Gold.  This report will allow you to
see how your web site "ranks" currently in the major
search engines.  If your site is new, like JustMyKids,
you will most likely not rank at all.  This is normal
since you haven't submitted your site yet.

Rather than reprinting the directions for running a
Reporter Mission, I will direct you to the step-by-
step directions provided in your WebPosition Gold
software.  (again, available free at....
http://www.andersoncreations.com/t/tracker.cgi?wpg)

After running your Reporter Mission you will want to
schedule future Reporter Missions to view your
progress in search engine optimization.  Again, refer
to your directions provided with WebPosition Gold.


--------------------Free Promotion--------------------

After you have completed your doorway page(s), send
me the URL of your completed page and the name of
the search engine that you optimized the page for
and I will consider mentioning it in Webmaster Tips
Weekly.  Send your information to...
mailto:doorwaypages@...

------------------------------------------------------


Page Generator
===============

The next step is to create those doorway pages.

Select the Page Generator Option from your start-up
window of WebPosition Gold.  (Note:  If you have
started a Page Generator file previously and want
to access that file, simple open the file using
the normal method, but change the file type to
Generator Mission Files (*.gmis) to find your
original file.)

    JustMyKids Example:
    -------------------
    We have selected our primary key word to be
    "kids."  Our secondary key words / phrases
    are "child," "children," and "child models."

Recommendation:  Use specific key word phrases
whenever possible.  With JustMyKids we are limited
by the fact that the more relevant key words are not
being searched for by the internet public.  For this
reason we are going to have to go up against some
stiff competition to rank well with these common
key words that we have chosen.

Note:  You can still do well with key words that do
not have a lot of search requests by surfers.

For example.  If you are selling a $1000 product that
practically "sells itself" once you get your visitor
to your site, then you would not need as many visitors
as the site that offers a $20 product with about 3 out
of 100 people buying the $20 product.

You need to evaluate the profitability against the
volume of traffic. In the case of JustMyKids.com, we
are offering a free item to the public, so there is
no guarantee that we will make "$1000" off of each
visitor.  Therefore we need the "volume" of traffic
more than the specialized traffic.

As you are working through the Page Generator there
are buttons for you to click on for additional help.
You will be provided with form fields for you to
enter the information for your doorway page.

Simply sit back, relax, and enter the information as
requested by your Page Generator.


Page Critic
============

When you have finished, you may use the Page Critic
to analyze your doorway page for "tweaking" of the page
to meet the standards for the search engine that you have
selected.  WebPosition utilizes the newest information
available for each search engine.

When utilizing the Page Critic you will receive specific
results (viewed in your browser window).  You will be
able to "tweak" your page for the optimal doorway page
result according to the instructions provided by the
WebPosition program.

---------------------Action Tip 3---------------------

1.  Run a Reporter Mission or similar ranking program
2.  Use Page Generator to create your "rough draft"
     version of your doorway page.
3.  Use Page Critic to fine-tune your doorway page to
     meet specific search engine criteria.

------------------------------------------------------


This article may be reprinted as long as it contains
the following bio:
=======================================================
Deborah Anderson is the editor of Webmaster Tips Weekly
published by Anderson Creations.     Visit her site
at http://www.webmaster-tips-weekly.com

We recommend WebPosition Gold for the purpose of
Search Engine Optimization.  You may get your free
trial version at
http://www.andersoncreations.com/t/tracker.cgi?wpg
=======================================================
If you do reprint it - please let me know :)
webmaster@...


=====================================================
2.  Featured Webmaster Tips Weekly Award
=====================================================

Have you submitted your site to Webmaster Tips Weekly
yet?

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

Get 35% off of
Web Design Training Course, Beginners Series, Book 1

This affordable workbook contains:

° History of the Internet
° How the Internet Came to Be
° The Birth of the Internet
° First Steps in Web Design
° How to Develop a Personal Web Site
° How to Develop a Employment Web Site
° How to Develop a Business Web Site
° Understand Web Pages
° All About Hyperlinks
° What You Need to Design a Web Site
° How to Get on the Internet
° How a Host is Different From an ISP
° How to Select a Web Host
° The Truth About the Free Web Hosts
° How Much Hosting Space Do I Need?
° What are POP Email Accounts?
° What are Detailed Web Statistics?
° Recognizing Proper File Extensions
° What is "gif" and "jpg"?
° Selecting a Background
° Importing Graphic Images
° All Major Formatting Web Design Techniques
° How to Properly Save, Organize and Set Up
   Your Web Site Initially
° All About Horizontal Lines
° Proper Formatting with Table Frames
° Eliminating Boxes Around Graphics
° Making Email Hyperlinks
° Making Graphic Hyperlinks
° Making Text Hyperlinks
° Creation and Insertion of META Tags
° Keywords Explained
° How to Add Pages to Your Web Site
° How to Links Pages to Home Page
° How to Properly Upload Your Web Pages
° Making Files Available for Download
° Over 65 Little-Known Tips and Techniques

Plus:
° FREE, fully developed 3-page website on diskette
   for you to use as a guide through the lessons
° Test to complete and return to the instructor to
   receive your free Certificate of Completion. Display
   in your home office or personal portfolio.


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=====================================================
4.  Tip - Using Online Auctions for Site Promotion
=====================================================

Using Online Auctions for Web Site Promotion

Have you considered utilizing ebay
(http://www.ebay.com) or one of the other
online auction sites for the promotion of
your web site?

All you need to do is....
1. Offer something for auction.
2. When you answer questions or contact
    the winning bidders always include
    an appealing signature file
3. When you send out the item, include
    full color, eye-catching, printed
    promotional material about your site
    (i.e. brochures, complimentary post
    cards, business cards, personalized
    letter, etc.)
4. You may even want to consider adding
    a bonus freebie for the winning bidder
    (or all bidders).  Use a sample or
    trial version of your product or
    service.

Ideally, you will want to be able to
auction something that is somehow related
to your business and preferably something
new.  But, anything will work.

Do not abuse this privilege, however, and
"attack" the bidder with advertising that is
too blatant and intrusive.

Where else can you receive money and have
the postage paid to send out YOUR promotional
material?

========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
mailto:subscribe@...
Free Content for your site or ezine at
http://webmaster-tips-weekly.com/webtips or
mailto:webtipsdigest-subscribe@egroups.com
========================================
Copyright 2000 by Anderson Creations.
All Rights Reserved


=====================================================
5. Webmaster Selections - Web Site Post Cards
=====================================================

For a limited time DigitalWork is offering free
web site post cards ($95 value)...
http://www.digitalwork.com/sunset
This offer is only good until the end of the month
so don't miss your opportunity to get this free
personalized offline promotional tool.

In the mood for more postcard ideas?
Visit http://www.iprint.com and spend some time
designing your own web site post card.  You can
design it, print it, and save it for a time all
for free. If you want to order the cards, there
is a fee.


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
Promote Plus Gazette, tips, techniques and resources to
promote your web site delivered three times a week
directly into your mailbox. Announce for free your site
on our 'Site of the Day' section.  Send a blank email to
mailto:promoteplus-subscribe@egroups.com or subscribe
online at http://www.webmastergate.com/gazette.html
----------------------------4/5---------------------------
  =============== Job Seekers ===============
Be first to learn of job openings, whether you want a new
home-based, retail, professional, managerial, part-time,
or career position. Subscribe for free by sending a new,
blank email to:
mailto:subscribe@...?subject=aecSUBSCRIBE
  =============== Job Seekers ===============
----------------------------1/1---------------------------
Looking for an Indian humor list?
Dil-kholke-Hanso! Shorgul means fun..fun..fun... masti..
Subscribe to SHORGUL - the desi (India-related) jokes list
that takes a close hard look at us Indians and then have a
hearty laugh!  A bhelpuri of politics, rib-tickling shayris,
hinglish anecdotes and more... To subscribe
mail to:shorgul-subscribe@...
----------------------------1/1---------------------------
                      PSSSSSSTTT!!!
        Find out what 46,000 other people already know!
     You can join ~AIKEN DRUM'S~ * a laugh a day *
by sending a blank e-mail to ALADAEC@...
<A HREF="mailto:ALADAEC@...">Subscribe</A>
Visit for 7 additional lists:  http://www.AikensLaughs.com
----------------------------1/1---------------------------
  === TIP DU JOUR === Encompassing ALL kinds of FREE
daily tips: Household, Cleaning, Gardening, Shopping, Senior
Citizen... PLUS a Daily GRIN, QUOTES, and more! The authors
of THIS Ezine are YOU, the READERS. To subscribe, send a
blank email to: tipdujour-subscribe@... , or visit
the parent http://www.recipedujour.com Web Site.
----------------------------1/1---------------------------
Want to save some of that hard earned cash for a change?
We scour the web to find the best deals and pass them
along to you daily. Lots of freebies too! OK, so we can't
turn you into Donald Trump, but we WILL save you some
dough! To subscribe visit http://www.curiousquotes.com
or blank email to  AllWebValues-subscribe@onelist.com
----------------------------1/1---------------------------
* * * GREAT QUOTES! * * *

Anyone can send you a single random quote each day, but
GREAT QUOTES sends you THREE Great Quotes on a COMMON THEME
each weekday!  Best of all, it's *FREE*!  Subscribe by
sending any email to: GreatQuotes-subscribe@egroups.com
----------------------------1/1---------------------------


=====================================================
7.  Featured Subscriber Link - Wish-Book
=====================================================

Wish-Book
http://www.wish-book.com/catalog173_0.html`
"Do you have a website? Do You have an ezine? Would
like to exchange ads with other website and ezine
owners?  AdExchange is the vehicle for you. You will
be able to submit your information for other website
and ezine owners to view.  We  also have resources
of the day helpful downloads and articles to help
you with your marketing."


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

------------------------------------------------------
t h e . m o u t h p i e c e  -  http://www.the-mouth.com
A daily review of some of the funniest sites on the
Internet. Also includes humorous quotes and other funny
stuff from the Web. For a FREE subscription send
<mailto:MOUTHPIECE-subscribe@...>
--------------------------1/1-------------------------
       Be Happy, Be Healthy, Live Long and Prosper
Good advice, news and views for those who want to
control their own Future, in the FREE ezine
A Better Life:ItsYourFuture! For your free subscription,
and a list of 500 FREE E-books, just send a blank email
to mailto:itsyourfuture-subscribe@egroups.com
--------------------------1/1-------------------------
Travel , the worlds most profitable business! You can
be part of it FREE!  Massive earning potential , 3
levels pay + bonuses to infinity!  Upgrade for $39 and
have your own co-branded travel website!
This is growing fast for such a new opportunity,join now!
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--------------------------1/1-------------------------
TARTING AN INTERNET BUSINESS?
Don't jump in without getting the latest E-Commerce Tool.
Find out how to process your Credit Card Sales without
Buying or Leasing Credit Card Equipment.
www.virtualprocessing.net
--------------------------1/1-------------------------
Split Hope is for people who suffer any kind of mental
health problem from loneliness and depression to
MPD/DID you're all welcome to join our little group for
support and friendship. You can join by sending a blank
email to SplitHope-subscribe@onelist.com
Bruce Demers - owner caringbear@...
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
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...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

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==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
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mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, April 5, 2000 *****

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us at our website: http://www.jokeseveryday.com?a

=================> Sponsor Ad 1 of 2 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. "Search Engine Optimization Journal #2" - Fine Tuning
2. Webmaster Tips Weekly Award - OfficeDepot.com
3. March Special(s) - 25% off Basic HTML Workbook
4. Tip - What do YOU have to offer the internet?
5. Webmaster Selections - Custom Graphics for your site
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Bahamanetwork
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers and welcome to another issue of
Webmaster Tips Weekly!

We're continuing on with our series on Search
Engine Optimization with our next step being
Fine Tuning those key words.  I know, you are
thinking that this series is becoming a little
toooooo detailed and dragging out forever. Well,
you do want to do it right.  Don't you?  It
takes hard work!  And, even then, there are no
guarantees (unless you have paid someone!)

Pull out your Free WebPosition Gold and follow
along.   Available at
http://AndersonCreations.com/t/tracker.cgi?wpg
(Yes - I finally got the download working :)  )

We are offering a discount on the Beginner HTML
Workbook by Victoria Ring (for subscribers only).
See the column below, or visit
http://www.caolson.com/cartsnap/cartsnap.cgi?caolson

Have a question you want answered?  Send it to me
and I will answer it in an upcoming Web Tip.  Just
send your question to...
mailto:question@...

That's bout it....We'll catcha next week...

Deborah    mailto:webmaster@...


=====================================================
1. "Search Engine Optimization Journal" Segment 2
=====================================================

Case Study:
JustMyKids.com

Segment 1 (Choosing Key Words):
http://www.webmaster-tips-weekly.com/archives/20000329.shtml

Review
=======

As you will remember from the last segment
of this journal, we chose the following key words for
JustMyKids.com.  We have also included our general
analysis based on our "research."

        kid - probably the best choice from this list
        free - not very targeted for our type of site
        talent - not enough searches for this word
        actor - not enough searches for this word
        portfolio - not enough searches for this word
        model - not the best possibility but an option
        child - a good second choice from this list

Did you all finish your "assignment" from last week?
Did you visit the search engines and search for some of
your key words and record the results?  We did, and our
"research" is found below:


AltaVista search for "kid"
=============================

Number of results:  1,131,425

What types of results do you get?
The top 5 sites were web sites for kids ranging from
sites that help kids search the internet to sites that
are simply "fun" for kids.

Are the resulting web sites similar to yours?
   Very loosely related

How far down did you have to go to find a similar page?
I could not find a site like mine in the top 10.

What key words did you find that may work well for your
site?
I did not find any additional key words that would work
well for my site.  Words like "games," "puzzles," etc.
do not apply to JustMyKids.com.  I will, however, add
"parenting" and "resources" to my current list of key
words.


---------------Remember---------------------------------
You don't want to get lazy and just submit a site
and hope it gets at the top.

The hard work, analyzing, and tedious repetition is
what will pay off.  Don't Give Up!
--------------------------------------------------------


Analysis:

The answers to the questions above tell me one
of the following:
* I have a unique site....
* I am looking for the wrong key word...
* A combination of both...

Overall my search for a site like mine using the key
word "kid" was not successful.  This may work to my
advantage because I can target the type of audience
that would search for kids stuff.  These surfers may
not even think of searching for a site like
JustMyKids.com and may be pleasantly surprised to find
my site that provides free Portfolio Pages for kids.

I viewed the key words used in the sites that ranked
well in the search engines with the key word "kid."
Some of the results were "cloaked" (hidden).  But
for the most part the key words were not any surprise.
Simple key words like "kid," "child," "children," etc.
It seemed that the domain names with "kid" in them did
well.  This is good since JustMyKids.com has "kid"
in the domain name.


---------------------Action Tip 1---------------------
"Assignment" from last week....
(If you have completed this, then move on to
Action Tip 2 (below) )

Visit the Major Search Engines
See http://www.u-submit.com for listing

Search for a key word and ask these questions:

Number of results?
What types of results do you get?
Are the resulting web sites similar to yours?
How far down did you have to go to find a similar page?
What key words did you find that may work well for your
site?

---------------------Action Tip 2---------------------
Analyze the Results:

Are you finding similar sites to your own?

Do you want to find similar sites to your own?

What types of key words are your competitors using?

What types of key words are your non-competitors
using (if you want to appear in the same key word
search)?

Make sure that you take off your web designer, marketing,
and webmaster "hats" to truly think like an internet
surfer....

------------------------------------------------------


This article may be reprinted as long as it contains
the following bio:
=======================================================
Deborah Anderson is the editor of Webmaster Tips Weekly
published by Anderson Creations.     Visit her site
at http://www.webmaster-tips-weekly.com

We recommend WebPosition Gold for the purpose of
Search Engine Optimization.  You may get your free
trial version at
http://www.andersoncreations.com/t/tracker.cgi?wpg
=======================================================
If you do reprint it - please let me know :)
webmaster@...


=====================================================
2.  Featured Webmaster Tips Weekly Award
=====================================================

This week's Webmaster Tips Weekly award goes to
Office Depot
http://www.officedepot.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

This past week, while frantically trying to find
office supplies on the internet (in an effort to
save valuable time), I came across Office Depot's
site.  Oh, yes, I was familiar with Office Depot,
the store, but not the site.

I was  impressed at the load time of the site
(especially when compared to the sites of the
competitors).  Also, the ease of use for the
surfer - the browsing method and search method
for finding the office products was impressive.

The content of the site is self-explanatory.  It
is an online Office Supply Store.  But the design
and functionality seems to exceed the standards
for this industry.


§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

Get 25% off of
Web Design Training Course, Beginners Series, Book 1

This affordable workbook contains:

° History of the Internet
° How the Internet Came to Be
° The Birth of the Internet
° First Steps in Web Design
° How to Develop a Personal Web Site
° How to Develop a Employment Web Site
° How to Develop a Business Web Site
° Understand Web Pages
° All About Hyperlinks
° What You Need to Design a Web Site
° How to Get on the Internet
° How a Host is Different From an ISP
° How to Select a Web Host
° The Truth About the Free Web Hosts
° How Much Hosting Space Do I Need?
° What are POP Email Accounts?
° What are Detailed Web Statistics?
° Recognizing Proper File Extensions
° What is "gif" and "jpg"?
° Selecting a Background
° Importing Graphic Images
° All Major Formatting Web Design Techniques
° How to Properly Save, Organize and Set Up
   Your Web Site Initially
° All About Horizontal Lines
° Proper Formatting with Table Frames
° Eliminating Boxes Around Graphics
° Making Email Hyperlinks
° Making Graphic Hyperlinks
° Making Text Hyperlinks
° Creation and Insertion of META Tags
° Keywords Explained
° How to Add Pages to Your Web Site
° How to Links Pages to Home Page
° How to Properly Upload Your Web Pages
° Making Files Available for Download
° Over 65 Little-Known Tips and Techniques

Plus:
° FREE, fully developed 3-page website on diskette
   for you to use as a guide through the lessons
° Test to complete and return to the instructor to
   receive your free Certificate of Completion. Display
   in your home office or personal portfolio.


To get your Web Design Training Course, Beginners
Series, Book 1 for over 25% off (only $17), go to
http://www.caolson.com/cartsnap/cartsnap.cgi?caolson
and choose "Training."


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=====================================================
4.  Tip - What do YOU have to offer the internet?
=====================================================

Before determining how much money you are going
to make on the internet, you need to determine the
following:

What do YOU have to offer the internet?

Don't fall for all the hype that is delivered into
your email box. Instead, make a list of the things
that you enjoy doing.

Is it writing?
  - Publish an ezine
Is it computer graphics?
  - Become a banner designer
Is it programming?
  - Write and sell your own web scripts
Horse Lover?
  - Start a horse-lover ad-based web site

Are you getting the picture?

The sky is the limit - but first define your dreams
by doing what you love.

========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
Subscribe free by sending a blank email to
mailto:subscribe@...
http://webmaster-tips-weekly.com/webtips
========================================
Copyright 2000 by Anderson Creations.
All Rights Reserved


=====================================================
5. Webmaster Selections-Custom Graphics for your site
=====================================================

Sherry's Control Panels
http://www.geocities.com/SiliconValley/Station/8640/controls.html
Do you need a "design lift?"  Add one of Sherry's
terrific control panels to your site.  For Free!
(Don't forget to send Sherry a friendly Thank
You email.)  Control Panel aka Navigation Bar.

Go 2 Graphics
http://www.2ginc.com/
View the free design sets at this web site.
Much more....see for yourself.

ZY Graphics
http://www.zy.com
Create your buttons, banners, and web pages here.
Publish to your own site for instant high-quality
graphics.


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
Promote Plus Gazette, tips, techniques and resources to
promote your web site delivered three times a week
directly into your mailbox. Announce for free your site
on our 'Site of the Day' section.  Send a blank email to
mailto:promoteplus-subscribe@egroups.com or subscribe
online at http://www.webmastergate.com/gazette.html
----------------------------3/5---------------------------
  =============== Job Seekers ===============
Be first to learn of job openings, whether you want
a new home-based, retail, professional, managerial,
part-time, or career position. Subscribe for free
by sending a new, blank email to:
mailto:subscribe@...?subject=aecSUBSCRIBE
  =============== Job Seekers ===============
----------------------------1/1---------------------------
Looking for an Indian humor list?
Dil-kholke-Hanso! Shorgul means fun..fun..fun... masti..
Subscribe to SHORGUL - the desi (India-related) jokes list
that takes a close hard look at us Indians and then have a
hearty laugh! A bhelpuri of politics, rib-tickling shayris,
hinglish anecdotes and more... To subscribe
mailto:shorgul-subscribe@...
----------------------------1/1---------------------------
                      PSSSSSSTTT!!!
        Find out what 46,000 other people already know!
     You can join ~AIKEN DRUM'S~ * a laugh a day *
by sending a blank e-mail to ALADAEC@...
<A HREF="mailto:ALADAEC@...">Subscribe</A>
    Visit for 7 additional lists:  http://www.AikensLaughs.com
----------------------------1/1---------------------------
The Truth ? Can you handle the truth? Try MegaRiches.
No hype, No bull, just plain truth ! Be a success on the
Internet, and bypass all the CYBER-JUNK All new subscribers
get free 40 word ad for free. To subscribe mail to
megariches-subscribe@...
----------------------------1/1---------------------------


=====================================================
7.  Featured Subscriber Link - Bahamanetwork
=====================================================

Bahamanetwork
http://www.bahamanetwork.com
In the words of the site owner...
"Bahamanetwork, networking with the world.  Want to
make serious money on the net?  Then you must get this
home-based business package. Our gold show home will
make you real money.  Get your FREE marketing ket, your
free lifetime ad on 20,000 high traffic sites, your free
subscription to our money making newsletter , and free
traffic."


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

------------------------------------------------------
* * * GREAT QUOTES! * * *

Anyone can send you a single random quote each day, but
GREAT QUOTES sends you THREE Great Quotes on a COMMON
THEME each weekday!  Best of all, it's *FREE*!
Subscribe by sending any email to:
GreatQuotes-subscribe@egroups.com
--------------------------1/1-------------------------
  === TIP DU JOUR === Encompassing ALL kinds of FREE
daily tips: Household, Cleaning, Gardening, Shopping,
Senior Citizen... PLUS a Daily GRIN, QUOTES, and more!
The authors of THIS Ezine are YOU, the READERS. To
subscribe, send a blank email to:
tipdujour-subscribe@... , or visit the parent
http://www.recipedujour.com Web Site.
--------------------------1/1-------------------------
NEW!!    DESSERT DU JOUR     NEW!!
Free dessert recipes delivered via email.
Mouth-watering! Scrumptious! Gotta HAVE it!
To subscribe, simply send a blank email to
mailto:dessert-subscribe@...
--------------------------1/1-------------------------
For the 'Best Free Stuff and Amazing Deals', visit us
at 'The Incredible Journey'.  Featuring Free: Internet
(no banner ads), E-mail, Web Pages, Reports, Books,
Contests, on line greeting cards, web site promotion,
classified ads, web site building tools, and much more!
www.beckys-place.com
E-mail- webmaster@...
--------------------------1/1-------------------------
Are you using free internet email like Hotmail or
Yahoo Mail? But are you getting paid by using these
service? Now you will be Paid just by reading and
sending email. They paid up to 16 level of your
referral. Since you re doing it, why not get paid
for it?
Join now at http://themail.com/ref.htm?ref=81975
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited. You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, March 29, 2000 *****

=================> Sponsor Ad 1 of 2 <===============

Last Week to get 4 months of domain hosting free!
Email me at mailto:webmaster@...

=================> Sponsor Ad 1 of 2 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. "Search Engine Optimization Journal #1" - Key Words
2. Webmaster Tips Weekly Award - BabyFreebies.net
3. March Special(s) - Free Web Hosting Options
4. Tip - "What is CSS?" - Web Tip
5. Webmaster Selections - List-Building Resources
6. Featured Ezines - you'll have to see these
7. Subscriber Link - Yours Could Be Here
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers and welcome to another issue of
Webmaster Tips Weekly!

I am excited to be starting the Search Engine
Optimization Journal this week.  We are focusing on
the Key Word selection in this issue - so get your
notebooks (and your brains) ready for some work...

Oh, and don't forget to get your free copy of
WebPosition Gold if you want to optimize your own
site along with us.  You can get a free copy at
http://www.andersoncreations.com/t/tracker.cgi?wpg

On to Top Ranking World....

Deborah    mailto:webmaster@...


=====================================================
1. "Search Engine Optimization Journal"
=====================================================

The purpose of this journal is to walk you through
Search Engine Positioning Step-By-Step.  We will be
using JustMyKids.com as a "case study" so that you
may learn by example.

First, Gather Together:
° Notebook & Pen (or Your favorite Word Processor)
° Web Position Gold Software
   (Get your free trial at....
    http://www.andersoncreations.com/t/tracker.cgi?wpg)


...We are going to do some research...

1.  Familiarize Yourself Web Position Gold

     If you are following along with us and promoting
     your own web site, you will want to familiarize
     yourself with Web Position Gold, since this is
     the software that we will be using for this study.

     ===> Let's take a moment to learn how
       to use Web Position Gold <===

     * Under the "Help" menu, choose
       "Download Latest Update"
     * Now, choose "Contents" under the
       "Help" menu.
     * Choose "Step by Step Instructions"

     You will now be able to read the step-
     by-step instructions that we are using
     for this journal

2. Choose Your Key Words

     a. Determine how specific you want your search terms

        JustMyKids.com Example:
        Although JustMyKids.com is a site for Parent's to
        obtain their free Portfolio Page for their
        child(ren), we do not want to be so specific
        (i.e. actors, portfolios, etc.) on our key words
        that we do not "catch" the parent that has never
        even considered looking for such a site.  We want
        to attract Parents that may be looking for general
        kids stuff in addition to Child Portfolio Pages.

        Do keep in mind that it needs to be relevant.
        For instance, JustMyKids does offer the ability
        for the child to have his or her own email address
        (through Mom & Dad) and we do offer discussion
        forums for the parents, etc. so we can submit our
        pages for more general terms than "child portfolios."

        Keep in mind that it is harder to get a good
        ranking with a general term.  You will rank higher
        with your specific key word - but people may not be
        searching for that word or phrase.

     b. Brainstorm as many words as you can possibly think
        of for your web site.

        JustMyKids Example:
        I chose the following words (among others)
        kid
        free
        talent
        actor
        portfolio
        model
        child


     c. Find out how frequently these key words are
        searched for.

        A good way to do this is to use the link that is
        provided in your Web Position Gold.

        JustMyKids Example:
        The frequency of the searches:
        kid - 15,781
        free - 379,405
        talent - 420
        actor - 3840
        portfolio - 1995
        model - 30,891
        child - 9,426

        Now, what this tells me is that if I want to be
        found I should use a key word like "free."
        However, it will be difficult to rank with such
        a popular key word because so many other people
        are already using it.  It would be easier to rank
        with "talent" but it may not bring very much traffic
        because not very many people search for it.

     d. Determine which key word(s) you want to use

        The other thing I need to keep in mind is that
        words like "model" do not conjure up the image of
        a sweet child smiling from the web page.  When I
        investigate further I find that most of the searches
        for "model" also include 207,773 searches for
        "adult model."  Am I going to generate interest in
        My Online Child Portfolio Pages if the search is
        for a nude model? The answer would be NO.

        I will still use the word "model" as one of my key
        words, but I will not focus on my attention and
        energies and this one key word.

     e. Learn By Example

        Now that you think you are on the right track with
        your narrowed list of key words, visit your favorite
        search engine (Alta Vista, Lycos, etc.) and search
        for these words.

        What types of results do you get?
        Are the resulting web sites similar to yours?

        Visit the web sites and view what key words they are
        using by viewing the page source.  Notice I said "view"
        and not "copy."  I am promoting learning not stealing.
        You will also notice that some top ranking sites are
        "cloaked" and you will not be able to view their
        actual META Tags.  If this is the case, move on to the
        next one.

        Write down your results.  You will want to indicate
        the web site, URL, Search Engine, ranking, and key
        word suggestions.

     e. Add More Key Words

        Now that you have completed that exercise, look at
        your list of results and see if there are any more
        key words that you want to add to your list of key
        words and start back at Step 2c above.

Well - I think that should keep you busy for a bit.
We will continue this journal in next week's issue of
Webmaster Tips Weekly.


This article may be reprinted as long as it contains
the following bio:
=======================================================
Deborah Anderson, the editor of Webmaster Tips Weekly
published by Anderson Creations.     Visit her site
at http://www.webmaster-tips-weekly.com

We recommend WebPosition Gold for the purpose of
Search Engine Optimization.  You may get your free
trial version at
http://www.andersoncreations.com/t/tracker.cgi?wpg
=======================================================
If you do reprint it - please let me know :)
webmaster@...


=====================================================
2.  Featured Webmaster Tips Weekly Award
=====================================================

This week's Webmaster Tips Weekly award goes to
BabyFreebies.net
http://www.babyfreebies.net

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

This site supplies the content, as promised.
Baby Freebies.  You will find contests, samples,
freebies for Mom, and more.

The layout of the site is very easy to follow.  Whether
you are looking for the categories that have been
recently updated, or simply want to browse the categories.

The design is "cute" as you would expect from a site
that caters to Moms and features Babies.

Worth a peek...


§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

=====> Free Domain Hosting Options <=====
          Hosting Information at
http://AndersonCreations.com/hosting

Register your new domain name at
http://AndersonCreations.com
then, email us and we will give you
1 month Free Hosting. Note:  You may
also qualify for some free hosting
with a transferred domain too. See
below.

Sign up for hosting with Anderson
Creations and after three paid
months the next 2 MONTHS are Free!

Also - Pay for 4 months up front and
get an additional month Free!

What does this TOTAL?
If you register your domain name at
http://AndersonCreations.com, pay for
4 months and stay with AndersonCreations
for at least 3 months you will have
8 months for the price of 4!

-OR-

If you transfer your domain name to
AndersonCreations.com, pay for 4
months and stay with AndersonCreations
for at least 3 months you will have
8 months for the price of 5!

If you are interested in any one of these
Free Hosting Options, email me at
mailto:webmaster@...

Note:  These specials apply to the Standard Hosting
Package at http://AndersonCreations.com/hosting


=====================================================
4.  Tip - What is CSS?
=====================================================

CSS stands for Cascading Style Sheets.

CSS offers you the ability to define the
style that you would like to use for your
entire web site (i.e. margins, color, size,
etc.) You define it once and link it to
each of your HTML pages.

You may embed your style, call it from another
file and other options. It offers uniformity
married to flexibility.

Rather than printing an entire manual here,
I will refer you to the sites below:

Online Guide - http://www.htmlhelp.com/reference/css/
FAQs - http://www.hwg.org/resources/faqs/
One Stop Shop Style Guide -
           http://www.westciv.com/style_master/house/

========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
Subscribe free by sending a blank email to
mailto:subscribe@...
http://webmaster-tips-weekly.com/webtips
========================================
Copyright 2000 by Anderson Creations.
All Rights Reserved


=================> Sponsor Ad 2 of 2 <================

E-mail-Ezines-Newsletters ~~
     No matter what you call them
            !THEY'RE FREE!
Find jokes, riddles, recipes, quotes, trivia,
crafts, etc.  You look and choose, & we'll sign
you up. It's all FREE!
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=================> Sponsor Ad 2 of 2 <================


=====================================================
5.  Webmaster Selections - List Building Programs
=====================================================

The following 2 programs are designed to help ezine
publishers to "grow" their subscriber list(s)...

Advantage Email Cooperative
http://www.advantageemailcoop.com/
This web site offers you the opportunity to participate
in an advertising coop.  Using mathematical calculations
each publisher is provided with the fairest amount of
exposure in exchange for providing ad spots in his or
her ezine or newsletter.

Imaginations Unlimited
http://www.andersoncreations.com/t/tracker.cgi?iu
This is a shopping-cart style ezine directory that
not only provides the publisher with new subscribers,
but also the opportunity to earn cash.  The new
subscribers cost 10¢ a piece, but you have the
opportunity to "earn" these subscribers with the
affiliate program.


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
                 F R E E   H O M E   T I P S
       The *Free* ezine for homeowners and handypeople
          mailto:freehometips-subscribe@egroups.com
          http://www.caolson.com/ac-home-inspector/
----------------------------3/5---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
           mailto:justmykids-subscribe@egroups.com
                    http://JustMyKids.com
----------------------------3/5---------------------------
Promote Plus Gazette, tips, techniques and resources to
promote your web site delivered three times a week
directly into your mailbox. Announce for free your site
on our 'Site of the Day' section.  Send a blank email to
mailto:promoteplus-subscribe@egroups.com or subscribe
online at http://www.webmastergate.com/gazette.html
----------------------------2/5---------------------------


=====================================================
7.  Featured Subscriber Link - Yours Could Be Here
=====================================================

Have you submitted your web site yet?
Would you like to be featured here?
Don't be shy.....Submit yours at....
http://www.andersoncreations.com/ezines/wtw.html



=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

------------------------------------------------------
Are you letting your memories fade away?  Don't let
them!  Go to "Amy's Albums" and find out how you can
rescue your photos and have them made into keepsake
memory albums.  These albums are made with only acid-
free materials to keep your photos safe.  They make
meaningful heirlooms and wonderful gifts.  Go to
"Amy's Albums" and find out how you can have one
custom-made for you!
http://AmysAlbums.homestead.com/AmysAlbums.html
--------------------------1/1-------------------------
Free-E-Books E-Zine Invitation: Do you know, there are
1,000´s of FREE-E-Books on the Internet ? You can find
a fine article:  What is an E-Book ? A success publi-
shing story from Denmark. FREE DEMO WEB Builder for you
to try. Save trees read FREE electronic books !
Send blank E-mail to: free-e-books-subscribe@...
--------------------------1/1-------------------------
Own a PC?  Make it work for you!
Earn $1,500 to $7,000 a month part time.
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You can start your own e-commerce business
that even takes orders online while you sleep!
To find out about our turnkey systems go to:
www.dreamwater.com/biz/succeed or simple@....
--------------------------1/1-------------------------
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your debts and you don't have to pay them back EVER!!!
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Don't Wait!! Call right now!!
--------------------------1/1-------------------------
Welcome to HerIdeas, a friendly place where women
come to learn and to share ideas. Over 200 pages of
craft and hobby information. Articles, Links, Tips
and Tricks. Gift Shop. Consignment Opportunity.
Free Newsletter. Free Email for Women. Free
Classifieds.     http://www.herideas.com
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly.com/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

        *****  Wednesday, March 22, 2000 *****

=================> Sponsor Ad 1 of 2 <===============

Save 15% on Web Position Gold!
Normally priced at $149.00
You can get a copy for $127.50.
Order Now before the 3/25/00 deadline!
http://andersoncreations.com/track/tracker.cgi?wpg

=================> Sponsor Ad 1 of 2 <===============


=====================================================
IN THIS ISSUE
=====================================================

1. Preparing for a "Search Engine Optimization Journal"
2. Webmaster Tips Weekly - Make Your Site Sell
3. March Special(s) - Free Web Hosting Options
4. Tip - "Creating Doorway Pages..." - Web Tip
5. Webmaster Selections - Ranking, Submitting, etc.
6. Featured Ezines - you'll have to see these
7. Subscriber Link - RobswURLd
8. Discreet Classifieds
9. Who We Are - Contact Information


=====================================================
Editor's Notes:
=====================================================

Hello Subscribers and welcome to another issue of
Webmaster Tips Weekly!

I'm excited about all the new endeavors we are
embarking on.  Can't share them all with you now,
but as time goes on....

I can offer you a "Sneak Peak" into the Subscriber
Special for next month.  We will be offering the
award-winning Web Position Gold software at a
discount.

If you want an even better discount (15%) and want
to purchase Web Position Gold for only $127.50,
you can go to
http://www.andersoncreations.com/track/tracker.cgi?wpg
now and save.

Also - thanks to a subscriber for his idea - I will
be starting a series of articles entitled "Search
Engine Optimization Journal."  Stay tuned....
(Due to my loss of email between 2/23 - 3/17/00,
I do not have the name and information of the
subscriber who gave me the idea.  I always like to
give credit where credit is due - so if you are
reading, dear subscriber, please email me :)  )

Til then  - y'all take care now

Deborah    mailto:webmaster@...


=====================================================
1. Preparing for a "Search Engine Optimization Journal"
=====================================================

This week, as I was preparing for my
"Search Engine Optimization Journal" articles,
I came across some excellent articles out there.
Some were new to me, some were a refresher.

Though I am not able to re-print them all here,
due to size limitation, I have included links to
the articles online - for your viewing pleasure.

Secrets of Search Engine Success
http://marketing-resources.com/art2.html

How To Get Positioned Higher In Search Engines
http://www.marketingtips.com/t.cgi/18151/
(Click on "Web Promotion Tips")

All of the Market Position Archives
http://www.andersoncreations.com/track/tracker.cgi?mk
(Click on "Newsletter" at the bottom of the page)


=====================================================
2.  Featured Webmaster Tips Weekly Award
=====================================================

This week's Webmaster Tips Weekly award goes to
Make Your Site Sell
http://www.sitesell.com/andersoncreations.html

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

This seems rather silly for me to be awarding Ken Evoy's
site - "Make Your Site Sell" the Webmaster Tips Weekly
award.  I mean, after all, it would be like a student
giving his teacher a diploma or certificate of
achievement!

Make Your Site Sell is exceptional in the area of
content - providing a glimpse into the book that will
help you design and "make your site sell."

Easy to Navigate - Mr. Evoy keeps you right on track
at his site. You know where you are and where you are
going.

I, personally, have learned immensely from Mr. Evoy's
site and his material.  You can see for yourself at
http://www.sitesell.com/andersoncreations.html
(Yes, this is an affiliate link)

And, don't miss his "other site"
"Make Your Knowledge Sell" at
http://myks.sitesell.com/andersoncreations.html
(Yes, that is an affiliate link also)


§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


=====================================================
3.  Subscriber Special - for Subscribers only!
=====================================================

=====> Free Domain Hosting Options <=====
          Hosting Information at
http://AndersonCreations.com/hosting

Register your new domain name at
http://AndersonCreations.com
then, email us and we will give you
1 month Free Hosting. Note:  You may
also qualify for some free hosting
with a transferred domain too. See
below.

Sign up for hosting with Anderson
Creations and after three paid
months the next 2 MONTHS are Free!

Also - Pay for 4 months up front and
get an additional month Free!

What does this TOTAL?
If you register your domain name at
http://AndersonCreations.com, pay for
4 months and stay with AndersonCreations
for at least 3 months you will have
8 months for the price of 4!

-OR-

If you transfer your domain name to
AndersonCreations.com, pay for 4
months and stay with AndersonCreations
for at least 3 months you will have
8 months for the price of 5!

If you are interested in any one of these
Free Hosting Options, email me at
mailto:webmaster@...

Note:  These specials apply to the Standard Hosting
Package at http://AndersonCreations.com/hosting


=====================================================
4.  Tip - Creating Doorway Pages for Search Engines
=====================================================

Once you have compiled a list of META TAG
key words that you want to use in your web
pages, you will want to consider creating
Doorway Pages for each key word or phrase.

A Doorway Page is a page that is optimized
for a particular search engine and for a
particular key word or phrase. The goal is
that this Doorway Page would rank high in
the Search Engines and then lead them into
your web site.

You will want to check out the competition
by selecting a search engine and then
searching using your selected key word(s).
What kind of results do you find? Are they
competitors of your web site? Write down
any ideas that may help you to optimize
your site.

Now you are ready to create your Doorway Page.
I recommend that you use WebPosition Gold to
help you create these pages. You may download
a free trial version of the software at....
http://andersoncreations.com/track/tracker.cgi?wpg
Web Position Gold will walk you step-by-step
through the process of creating your doorway page
WITHOUT spamming the search engine

========================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
Subscribe free by sending a blank email to
mailto:subscribe@...
http://webmaster-tips-weekly.com/webtips
========================================
Copyright 2000 by Anderson Creations.
All Rights Reserved


=====================================================
5.  Webmaster Selections - Search Engine Tools
=====================================================

Create your Meta Tags online
http://www.webmaster-tips-weekly.com/tools/meta.shtml
Then, download the script that runs it
http://www.thepobox.com/map/cgi.html

Download Your Free Trial of Web Position Gold
All-In-One Software Solution
    for Search Engine Optimization!
http://www.andersoncreations.com/track/tracker.cgi?wpg

Simple Submit - Add an option for your visitors to
submit to search engines right from your site. (I
would not recommend that you submit your site using
this tool (if you want top ranking).  It is a useful
feature for your visitors.)
http://www.verysimple.com/submit/

Rankthis
http://rankthis.com
The standard for online search engine position checking.

Key Word Sniff Script
http://www.northernwebs.com/set/kw_install.html
I haven't tried this one yet - but it looks like it
is worth a try.


=====================================================
6.  Featured Ezines & Discussion Lists
=====================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
                 F R E E   H O M E   T I P S
       The *Free* ezine for homeowners and handypeople
          mailto:freehometips-subscribe@egroups.com
          http://www.caolson.com/ac-home-inspector/
----------------------------3/5---------------------------
Do-It-Yourself Web Design Ezine
subscribe at http://victoriaring.com/
A weekly ezine designed to teach beginners and intermediates
everything they need to know to create, market, promote and
enhance their web sites. Course developed by Victoria Ring,
web design instructor at The Ohio State University.
----------------------------8/9---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
           mailto:justmykids-subscribe@egroups.com
                    http://JustMyKids.com
----------------------------3/5---------------------------
Promote Plus Gazette, tips, techniques and resources to
promote your web site delivered three times a week
directly into your mailbox. Announce for free your site
on our 'Site of the Day' section.  Send a blank email to
mailto:promoteplus-subscribe@egroups.com or subscribe
online at http://www.webmastergate.com/gazette.html
----------------------------1/5---------------------------
          *** Free Cool-Sites Newsletter ***
      You are cordially invited to subscribe to:
            RobswURLd "Best of the Web"
This newsletter is family-oriented and features best
of the web, and cool-site selections for ALL ages!!
              Subscription instructions:
      http://www.topica.com/lists/RobswURLd  - OR -
            mailto:RobswURLd-subscribe@...
----------------------------1/1---------------------------


=====================================================
7.  Featured Subscriber Link(s) - RobswURLd
=====================================================

RobswURLd
http://www.topica.com/lists/RobswURLd
This newsletter is family-oriented and features best
of the web, and cool-site selections for ALL ages!!


=====================================================
8.  Discreet Classifieds
=====================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

=================> Sponsor Ad 2 of 2 <================

Make $1,500 or More Hosting a Web Design Workshop
      http://victoriaring.com/workshop.html

Victoria Ring, well-known for her free web design
tutorials, is available to speak at a 1-or-2-day
workshop/seminar in your city or town for only $500.
You pocket the rest of the cash, which can be as
little as $1,500 or as much as $5,000. This is not a
business opportunity. Check it out now!

=================> Sponsor Ad 2 of 2 <================

------------------------------------------------------
Hascorp Retail Outlet....
Discover the Finesse in Fashion Collections, Jewelry,
Watches, Books, Music and Exclusive Gifts. Deliver
right to your door step.....Go to our Mall at
www.HassanShareef.com and check out our exclusive
merchandises.
--------------------------1/1-------------------------
Chester's Place
Welcome to.... Chester's place, news and information
on 3D first-person computer games, Lan parties, action
games in general, the hardware used to run them, and
gaming as a whole. Find the latest information here.
http://chesters.jumpgames.com/index.htm
--------------------------1/1-------------------------
Beautiful flowers are a way to put more romance in your
life...and we can help. We have a great selection of
flowers,gifts and even Teddy Bear Baskets!! For a great
selection and great prices. Click on FLOWERS,FLOWERS,
FLOWERS!! http://www.piyb.com/emagic/k5091831-em.htm
--------------------------1/1-------------------------
Fabulous custom Graphics!  To request portfolio e mail
       melanies@...    Member IWA
--------------------------1/1-------------------------
10 Money-Making CDs only $150 plus p&p
Limited Time: 10 Money-Making CDs only $150 plus 30
p&p  Email for Titles, Descriptions or more details.
Dealers Wanted!   cdsales@...
--------------------------1/1-------------------------


=====================================================
9.  Who We Are
=====================================================

@@@@@@@@@@@@@@@@@@
   Resource Links
@@@@@@@@@@@@@@@@@@

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

Hello Subscribers,

I do not make a habit of contacting you in between
issues (nor will I start now).

However,  due to a computer "glitch" we have lost
all email between the dates of 2/23 and 3/17/00.

If you sent in your free ad between those dates,
your ad has been lost and you can resubmit your
ad at...
http://AndersonCreations.com/track/tracker.cgi?freead
User:  subscriber
Password:  access

Also - If you have sent me an email, asked a
question, or any other kind of communication,
please re-send them to me at
mailto:webmaster@...

Thanks!

Sincerely,

Deborah * Anderson Creations
Editor * Webmaster Tips Weekly
http://AndersonCreations.com
   High Quality Affordable
        Web Solutions

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

Online Archives:
http://www.webmaster-tips-weekly/archives   or
mailto:web_tips_archives@...

Thank you for recommending this ezine to a friend at
http://go.MailBits.com/Tell.asp?13938.2

====================> Sponsor Ad 1 of 2 <==================

Ever notice how some people live better than others?
Ever wonder what their secret is?
It could be TargetBarter....

IT'S FREE TO JOIN!  List an Item to Trade & get a $250
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    Sporting Goods...Hundreds of Categories &
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    know what you can find on TargetBarter.com. It's
    Simple, Secure and Fun.

TargetBarter: Trade what you have, for what you want most.
http://www.TargetBarter.com

====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  "Streaming Video...Easier Than You Think"-June Campbell
2.  Webmaster Tips Weekly Award - SpeedyMusic.com
3.  March Special(s) - Free Web Hosting Options
4.  Tip - "The 10-30-60 Marketing Rule" by Dr. Nunley
5.  Webmaster Selections - Video Editing Software etc.
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Loving Creations
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Hello Subscribers and welcome to another issue of
Webmaster Tips Weekly!

As you can see, by the header above, the "nos" have it.
Last week we had a vote to determine whether the ascii
art AndersonCreations logo (boy and girl) should remain
at the top of this ezine.  Well, the subscribers have
spoken - and the ascii art has been removed.  For those
of you who voted "yes" (and probably to stroke my own
pride) I have included the ascii art at the footer of
the ezine instead...:)

We have a great ezine for you this week, focusing
predominantly on video for web sites.  Don't miss
the article below, and the software available (as
listed in Webmaster Selections).  Improve those
sites and let me know!

Til then  - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1. "Streaming Video From Your Website? Easier Than You
     Think" by June Campbell
==========================================================

If a picture is worth 1000 words, then a streaming video
clip must be worth millions of words. Imagine the value
of a video clip showing your product's best features.

Your web video will not have the resolution, clarity and
full screen size that you see on your television. Current
Internet technology has its limitations. And, if you are
wise, your video clip will be of short duration. Even
short video files are huge.

If you have the budget, you can employ the services
of web-video professionals. These people will look after
all of the details for you and in all likelihood will
provide you with a superb product. It will cost you but
you will not have to deal with the technological issues.

On the other hand, if you have a small budget but are
willing to do the work yourself, you can put streaming
video on your web site for a reasonable fee. Here is
how it's done:

1. Plan your video and decide how you want it to be.
    Next, tape the raw footage that you need. An
    inexpensive analog camcorder will do.  The higher-
    end cameras produce a quality that is better than
    the web can handle. Digital video cameras will also
    work, but are not inexpensive.

2. Capture your video in your computer.
    You will need a video capture card, a video editing
    software program, a fast, hard disk with a lot of
    free space, and a set of the cables that you use to
    connect your VCR to your television.

3. Edit your captured video using your video-editing
    software.
    Higher-end software like Adobe Premiere is good.
    If you want to keep the budget as low as possible,
    check the shareware sites for affordable video
    editing programs that could be adequate for your
    purposes.

    Video editing is a creative process. When you are
    editing, you select video clips captured from your
    raw footage, and then you combine these clips into
    sequences. If your software allows it, you can add
    dissolves, transitions, special effects, titles,
    rolling credits, animations and text. When you have
    added the clips and effects that you want, you
    compile the file into a movie.

4. Compress your movie into a streaming video format.
    Many technologies are available for this purpose.
    Since the key word is "low budget," you might want
    to try Real Producer, a free program from Real
    Networks. Your web host does not need a Real Video
    server for you to use Real Producer files on your
    site. Follow the software's instructions to compress
    your video movie into a streaming video file. Real
    Producer will generate a file with a RM extension.
    For example, if your original video file is named
    myshow.avi, the streaming video version will be
    myshow.rm.
    http://www.realnetworks.com/products/producer/index.html

5. Upload your RM file to your web site.

6. Set up HTTP streaming.
    First, open a text editor such as NotePad and write
    the exact path of your RA file on your web site. In
    this case, it might be http://www.mysite.com/myshow.rm.
    Next, save the text file as myshow.ram. Note that you
    use the same filename as the video clip, but you change
    the extension from RM to RAM. Upload the RAM file to
    your web site, and create a link to it from a web page.
    (In this example, the link would be
    http://www.mysite.com/myshow.ram).

And that's it. If you are using the Real Player product,
you now have streaming video that will play from Real
Networks G2 Player.

--------------------------------------------------------
June Campbell is a professional writer whose work has
appeared in a several international print and online
publications. Visit her business resource web site for
a free newsletter, free gifts, articles, guides for
proposal writing, business plan development and more.
http://www.nightcats.com.
--------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
Speedy Music
http://www.speedymusic.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

There are not a lot of sites that make me want to revisit
the site just to watch the home page "load."  Usually, I
don't have the time nor desire to view all the bells and
whistles that people add to their sites.

However, this site is worth the visit, in the intial, to
appreciate the design.

But, don't stop there - view the content of this web site,
which includes videos, DVDs, toys, games, sheet music,
software and more.

Don't take my word for it.  Visit http://www.speedymusic.com,
sit back, and enjoy.


§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


==========================================================
3.  Subscriber Special - Prices dropped for Subscribers!
==========================================================

=====> Free Hosting Options <=====
       Hosting Information at
http://AndersonCreations.com/hosting

Register your new domain name at
http://AndersonCreations.com
then, email us and we will give you
1 month Free Hosting.

Sign up for hosting with Anderson
Creations and after three paid
months the next 2 MONTHS are Free!

Also - Pay for 4 months up front and
get an additional month Free!

What does this TOTAL?
If you register your domain name at
http://AndersonCreations.com, pay for
4 months and stay with AndersonCreations
for at least 3 months you will have
8 months for the price of 4!

If you are interested in any one of these
Free Hosting Options, email me at
mailto:webmaster@...

Note:  These specials apply to the Standard Hosting
Package at http://AndersonCreations.com/hosting


==========================================================
4.  Tip - "The 10-30-60 Marketing Rule" by Dr. Nunley
==========================================================

People often want to know how much they should spend on
marketing.  There is no standard answer, but we do have
some good rules of thumb we can use.

The 10-30-60 Marketing Rule says to spend 10 percent of
your ad budget on untargeted marketing.  Your ads should
be aimed at everyone.  The idea is to do a broad sweep
across the public to find a few people who will become
interested prospects.

Spend 30 percent of your budget on interested prospects.
This is targeted advertising to specific opt-in lists,
postcards to certain people in your industry, and
mailings to people who have called or emailed for more
information.

Finally, spend 60 percent on current and previous
customers.  People who have already bought from you
are by far the most likely to buy again.

One of the Net's biggest problems right now is there
are so many people who are jumping on that it is easy
to forget to market to our past customers.

=============================================
Promote your business with Kevin's Super PRESS
RELEASE Deal.  He writes your release AND sends
it to 5,000 media for just $345 (everyone else
charges $500 for this combination).  Write me
for details at kevin@...
or see my site at http://www.DrNunley.com
=============================================


==========================================================
5.  Webmaster Selections - Video Editing Software etc.
==========================================================

PC
---

Image Explorer Pro * Shareware - $49.97
http://www.softwareblast.com/entries/0000060e.sml
According to Internet.com, "The most complete,
all-in-one image and video solution currently
available."

RealSlideshow
http://www.softwareblast.com/entries/00003a31.sml
According to Internet.com, "RealSlideshow creates
streaming auction listings, documentaries,
promotions, personal stories and multimedia email."



Macintosh
-----------

QuickEditor * Shareware - $35
http://www.wild.ch/quickeditor/
Work with Quicktime Videos.

Geo3D * Free
http://www.topoi.ch/Geo3D-3dmf.html
Software that allows you to work with
3D images - the Editor has not tested
this software yet.



==========================================================
6.  Featured Ezines & Discussion Lists
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
                 F R E E   H O M E   T I P S
       The *Free* ezine for homeowners and handypeople
          mailto:freehometips-subscribe@egroups.com
          http://www.caolson.com/ac-home-inspector/
----------------------------3/5---------------------------
Do-It-Yourself Web Design Ezine
subscribe at http://victoriaring.com/
A weekly ezine designed to teach beginners and intermediates
everything they need to know to create, market, promote and
enhance their web sites. Course developed by Victoria Ring,
web design instructor at The Ohio State University.
----------------------------8/9---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
           mailto:justmykids-subscribe@egroups.com
                    http://JustMyKids.com
----------------------------3/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - Loving Creations
===========================================================

Loving Creations
http://www.lovingcreations.com
Small craft and gift shop.  Free patterns & ideas for
gifts and crafts, kids page, bulletin board, and more


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

Make $1,500 or More Hosting a Web Design Workshop
      http://victoriaring.com/workshop.html

Victoria Ring, well-known for her free web design
tutorials, is available to speak at a 1-or-2-day
workshop/seminar in your city or town for only $500.
You pocket the rest of the cash, which can be as
little as $1,500 or as much as $5,000. This is not a
business opportunity. Check it out now!

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
390,000 SPAM-FREE LEADS?
Why risk sending unsolicited commercial email(spam)when
you could be inundated with people joining your opt-in
list? What if you could have as many as 5,000 before
the end of this year...and at least 20% of those were
earning you $5 a month? For all the details email NOW!
mailto:dpinfo@...?subject=wtw
----------------------------1/1---------------------------
Webmaster! Keep in touch with your visitors.
Give them a free email that pays for 16 level.
Can also be use as an autoresponder. More
at http://themail.com/ref.htm?ref=112743
----------------------------1/1---------------------------
The cheapest domain names in the world!  .co.uk just £9.99
(£8.50 + vat) .com & .net just £35.00 (£29.79 + vat)
Price is fully inclusive.  Prices include all registry
fees, web forwarding, email forwarding for up to 20 email
aliases. Read all about "The Great Domain Name Gold Rush"
and "Why Should I Register My Domain Name Now?"
http://www.nabnames.co.uk   mailto:info@...
----------------------------1/1---------------------------
SmartPromotion learns you how to get more traffic to your
web site and more readers to your newsletter with clever
web master tips, free software, web sites and articles!
Subscribers get 4 FREE gifts!
mailto:smartpromotion-subscribe@onelist.com 
Or sign up via: http://www.smart-web-promotion.com
----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

                         ___       ___
                        /   \     /   \=|
                        \___/     \___/ |=
                          |_       _|_
                         /++\_____/xxx\
                        /++++++|xxxxxxx\
                        |++++|    |xxxx|
                        |++++|    |xxxx|
                          ||        | |_/|
                          ||_      _|

Disclaimer:  The Anderson Creation ascii art logo (above)
does not appear correctly in all email browsers

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••
                                          ___       ___
Thank you for recommending              /   \     /   \=|
this ezine to your friends              \___/     \___/ |=
http://go.MailBits.com/Tell.asp?13938.2   |_       _|_
                                          /++\_____/xxx\
Archives available by                   /++++++|xxxxxxx\
sending blank email to                  |++++|    |xxxx|
mailto:web_tips_archives@...   |++++|    |xxxx|
                                           ||        | |_/|
•••••  Wednesday, March 8, 2000 •••••     ||_      _|

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.


====================> Sponsor Ad 1 of 2 <==================

Free premium product to give away on your website to
pull/drive/incentives traffic. Great way to increase
the pull of your advertising banners. No cost to you or
your client for this product....really! Proven results!
For more info mailto:Melodys@...

====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  "The Honest Truth About Search Engines" -
        Internet Marketing Chronicles
2.  Webmaster Tips Weekly Award - cgi-resources.com
3.  March Special(s) - Free Web Hosting Options
4.  Tip - "Affiliate Success: Add Testimonials" Web Tip
5.  Webmaster Selections - Recommendation Scripts
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - HerIdeas
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Hello Subscribers and welcome to another issue of
Webmaster Tips Weekly!

A couple of things to cover this week....

First, I want to offer an apology to Melody, of
itarget.com.  We featured her site in the Subscriber
Link column last week and did not print her contact
information.  For this reason, we have featured her
in the Sponsor Ad Position in this week's issue.
Please see her ad above.

Secondly...
We have received so many nice comments about our
ASCII art (above).  However, this past week, we
received some advice to remove the ASCII art.

I would love to hear your opinion.  Please let
us know if you think we should KEEP the ASCII
art by sending a blank email to
    mailto:ascii-art-yes@...
or tell us to get rid of it by sending an email to
    mailto:ascii-art-no@...

Thanks, in advance, for your input!  :)

Til then  - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1. "The Honest Truth About Search Engines"
       from Internet Marketing Chronicles
==========================================================

There's a pretty good chance that we can save you
literally hundreds or thousands of hours worth of
research, work, and frustration when it comes to
search engines - and using them to promote your site.
You see, in terms of marketing effectiveness search
engines are highly over rated. And most marketers pay
them too much attention.

The absolute truth of the matter is that for most
online businesses, search engines are definitely not
the most effective way to promote a web site. In fact,
depending primarily on the products and services you're
marketing they can be almost useless.

Don't take that the wrong way, many targeted prospects
discover our web sites at the major search engines. And
we'll show you how to profit from them too. But before
we do, you need to know the truth about search engines -
and how they should fit into your overall Internet
marketing strategy. It's quite possible that they won't
be a top priority, because search engines are just one
little part of a much larger picture.

No doubt you've heard search engine fanatics shouting
things like, "90% of your traffic will come from search
engines!" Well guess what? That's total BS. The only
way that 90% of your traffic will come from search
engines is if you listen to these people, and do nothing
to promote your site but submit to search engines all
day long.

It's a proven fact that most searchers rarely look past
the top ten or twenty listings, so to begin with you
need a really good ranking in order to generate a decent
number of visitors from search engines. This presents
the first big problem with relying on them for web site
traffic - the competition can be extremely fierce.

If you're targeting a small niche market competition may
not be a big problem. With a modest amount of effort you
may find that your web sites get listed in the top ten
or twenty positions at the major search engines,
generally because there aren't 50,000 other marketers to
compete with. But what if your market is a little bigger?

It's a classic Catch-22 really. As the number of web
surfers searching for a particular keyword or keyword
phrase increases, so does the competition for their
attention.

If your intention is to attract web surfers who are
searching for things like "software," "gifts," "games,"
"chat," "jobs," "music," "free stuff," or any other
popular topics, you need to realize that you'll be
competing with thousands of other Internet marketers
for just a few top rankings. After all, how many "Top 20"
listings can there be?

To make matters worse, search engines don't all rank web
pages the same way. In fact they are all quite different.
Here are a few examples:

Using good meta tags in your pages will normally give
your ranking a boost on HotBot and Infoseek, but not on
the other search engines.

AltaVista, Infoseek, and Lycos will index image "alt"
tags which can affect the way your page is ranked, but
other search engines don't.

AltaVista and Infoseek are case-sensitive, but Excite,
Lycos and Webcrawler are not. And HotBot is somewhere in
between.

Most search engines make use of "stop words," which are
common words that are ignored in searches -- but Infoseek
doesn't.

Infoseek and Lycos use "stemming" which means that a
search for "swim" might also turn up "swimmer". But not
on the others it won't.

Excite, Infoseek, Lycos, and Web Crawler will give your
ranking a boost if lots of other sites link to yours -
but AltaVista and HotBot will not.

Meta refresh tags and invisible text will result in a
penalty on AltaVista, but Excite doesn't seem to care.
The rest have mixed feelings.

Each search engine places a different priority on each
of the criteria used to rank web pages, and they change
their procedures often.

And that's just the beginning. After all of your hard
work trying to get everything right, a page that you
manage to get into the famed "Top 10" on Infoseek might
be listed #100 on AltaVista - and a listing in the 100th
spot is almost worthless.

The bottom line is that in order to achieve a high
ranking on each of the major search engines, you'll need
to create a separate web page that is optimized for each.
If there are five keywords or keyword phrases that you're
targeting, you're looking at creating and maintaining at
least thirty different versions of one web page.

Is it worth the time and effort? If you're promoting an
adult site it might be, because "sex" is the most popular
search term with millions of queries per day. But if
you're selling anything else there are more effective
ways to spend your time - especially if yours is a small
business with just a few employees who are already
overworked.

And that's only half of the story. An even bigger
problem with search engines is that unless you're
dealing with a really popular theme, you just won't get
that many visitors from them. Even with a favorable
"Top 10" listing at all of the major search engines,
most businesses will not receive enough traffic to
generate significant profits.

We're talking about daily visitor counts in the five-
figure or higher range - the kind of traffic that 99%
of sites can't get from the search engines.

Stick to basic web page optimization strategies that
everyone should take advantage of while designing a web
site. Then, as you go along you'll need to decide how
important search engine rankings are to you and your
business. Remember, you need to spend your time wisely.

--------------------------------------------------------
Originally published in IMC's Internet Marketing
Chronicles.  Subscribe for FREE and we'll send
you Internet marketing tips, tricks, and strategies
every Wednesday. Just send a blank email to
mailto:subscribe@... or visit
http://www.marketingchallenge.com/ezine.shtml
Over 100,000 opt-in subscribers and counting!
--------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
CGI-Resources
http://www.cgi-resources.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

This site has been invaluable to me, personally, as
a wonderful resource for almost all of our scripts in
our web design projects.  Content?  Self-Explanatory.

The design of the site allows for easy retrieval of
scripts and script resources.  The search page is
easy to use, as well as the ability to browse through
the directory of cgi script resources.


§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


==========================================================
3.  Subscriber Special - Prices dropped for Subscribers!
==========================================================

=====> Free Hosting Options <=====
       Hosting Information at
http://AndersonCreations.com/hosting

Register your new domain name at
http://AndersonCreations.com
then, email us and we will give you
1 month Free Hosting.

Sign up for hosting with Anderson
Creations and after three paid
months the next 2 MONTHS are Free!

Also - Pay for 4 months up front and
get an additional month Free!

What does this TOTAL?
If you register your domain name at
http://AndersonCreations.com, pay for
4 months and stay with AndersonCreations
for at least 3 months you will have
8 months for the price of 4!

If you are interested in any one of these
Free Hosting Options, email me at
mailto:webmaster@...

Note:  These specials apply to the Standard Hosting
Package at http://AndersonCreations.com/hosting


==========================================================
4.  Tip - Affiliate Success: Add Testimonials
==========================================================

The best way to add credibility to the affiliate
program that you are promoting is to add your
own testimonial for the product.

You really need to purchase / use the product or
service yourself and then tell the world how
wonderful the product or service is and the
benefits of the purchase.

In addition to your own testimonial, add the
testimonials of others. Many people are willing
to offer the use of their testimonials in exchange
for a link to their web site or newsletter.


Feel free to reprint this Web Tip with
the following resource box:
=============================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
Subscribe free by sending a blank email to
mailto:subscribe@...
http://webmaster-tips-weekly.com/webtips
=============================================
Copyright 2000 by Anderson Creations.
All Rights Reserved


==========================================================
5.  Webmaster Selections - Recommendation Scripts
==========================================================

The following are some Recommendation (Tell-A-Friend)
Script Options for your web site.

CGI Scripts
-----------

Master Recommend
http://www.willmaster.com/master/recommend/
I haven't implemented this script (yet) but I know
that the Programmer only creates quality stuff!

Birdcast.cgi
http://bignosebird.com/carchive/birdcast.shtml
I have used this script - easy to set up - great script.

CopThis
http://dtp-aus.com/cgiscript/cthssamp.htm
Haven't tried this one yet - looks like an excellent
script for the intermediate script-installing webmaster.


Remotely Hosted
----------------

Let 'em Know!
http://LetEmKnow.com/
I have used this one to recommend a site to friends -
easy to use.

Mailbits
http://aff.webowner.com/info/earn.asp??Code=13938
This option allows the webmaster to make money when
the process is utilized by his/her visitors.


==========================================================
6.  Featured Ezines & Discussion Lists
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
                 F R E E   H O M E   T I P S
       The *Free* ezine for homeowners and handypeople
          mailto:freehometips-subscribe@egroups.com
          http://www.caolson.com/ac-home-inspector/
----------------------------3/5---------------------------
Do-It-Yourself Web Design Ezine
subscribe at http://victoriaring.com/
A weekly ezine designed to teach beginners and intermediates
everything they need to know to create, market, promote and
enhance their web sites. Course developed by Victoria Ring,
web design instructor at The Ohio State University.
----------------------------6/9---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
           mailto:justmykids-subscribe@egroups.com
                    http://JustMyKids.com
----------------------------3/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - HerIdeas
===========================================================

HerIdeas
http://www.herideas.com
HerIdeas is a friendly place where women come to learn
and to share ideas. Crafts and Hobbies. Free email for
women. Free classified ads. Free monthly newsletter.
Scheduled Chats. Gift Shop. Consignment Area.


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

Make $1,500 or More Hosting a Web Design Workshop
      http://victoriaring.com/workshop.html

Victoria Ring, well-known for her free web design
tutorials, is available to speak at a 1-or-2-day
workshop/seminar in your city or town for only $500.
You pocket the rest of the cash, which can be as
little as $1,500 or as much as $5,000. This is not a
business opportunity. Check it out now!

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
Take Five Minutes To Review Our Movie
and Your Life Could be Changed Forever!
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----------------------------1/1---------------------------
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----------------------------1/1---------------------------
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If you are already making money for just surfing and want
extra referrals or if want to check out other more lucrative
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----------------------------1/1---------------------------
MOCK THE NEWS AND THE WORLD MOCKS WITH YOU!
Get the WITNEWS(tm) weekly e-zine - tops in newsmocking
humor - if it's news it's mockworthy! Send
an e-mail to witnews-subscribe@... (text) or
witnewshtml-subscribe@... (html) or visit
http://www.geocities.com/witworld/witnews.html.
----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------

Webmaster Tips Weekly Archives
http://www.webmaster-tips-weekly.com/archives
mailto:web_tips_archives@...

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 1843 * Litchfield Park, AZ  85340-1843
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••
                                          ___       ___
Thank you for recommending              /   \     /   \=|
this ezine to your friends              \___/     \___/ |=
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                                          /++\_____/xxx\
Archives available by                   /++++++|xxxxxxx\
sending blank email to                  |++++|    |xxxx|
mailto:web_tips_archives@...   |++++|    |xxxx|
                                           ||        | |_/|
••••  Wednesday, March 1, 2000 ••••       ||_      _|

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.


====================> Sponsor Ad 1 of 2 <==================

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Ever wonder what their secret is?
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TargetBarter: Trade what you have, for what you want most.
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====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  "Taming Domain Naming" - Internet Marketing Chronicles
2.  Webmaster Tips Weekly Award - New Graphic is ready
3.  March Special(s) - Free Web Hosting Options
4.  Tip - "Making Money With Your Freebie Site" Web Tip
5.  Webmaster Selections - More Great Scripts
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - itarget.com
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Hello Subscribers and welcome to another issue of
Webmaster Tips Weekly!

Busy, Busy week here - Trying to put the last minute
touches on 2 web sites that we started this week.
It's given me some food-for-thought for this ezine...
but you'll have to stay tuned for that :)

Out of these endeavors, we found the exceptional
article below and the scripts in the Webmaster
Selections column.

We're preparing some issues focusing on Search
Engine Optimization and another issue focusing
on Press Releases.

So, til then  - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1. "Taming Domain Naming"
       from Internet Marketing Chronicles
==========================================================

In today's world, we are constantly inundated with
marketing messages. In his new book "The New
Positioning," Jack Trout states that the average
person will have seen over 140,000 TV commercials
by the time he or she reaches 18 years of age. The
Internet is surely no different. It's literally
filled with web sites that range from sheer adver-
tisements to others that are sponsored by them.
Everywhere we turn, it seems, we are faced with
some form of online promotional propaganda.

Our job as consumers has therefore become so
immensely challenging that choosing a business
from which to buy has become a dizzying process.
For an online business to survive and thrive in
today's hypercompetitive marketplace, it takes
more than mere advertising to make a web site
successful (the kind of advertising that says "I'm
open for business"). As marketing guru Dan Kennedy
once said, "Institutional marketing is high-risk
marketing," for the message needs to be repeatedly
advertised in order to work -- if it ever does.


Become A Traffic Magnet
------------------------

Although advertising is the lifeblood of any business,
today's marketing message must therefore stand out
among the commercial quagmire. And it must also do so
in such a way that it creates not only traffic but
also a need for its products or services. In other
words, a company's advertising message must go from
being "in" business to being "the" business of choice.
Where people used to ask "Why should I buy this product
or service?" today, that question has changed to "Why
should I buy this product or service FROM YOUR SITE?"

Simply put, today's consumer will choose one company
over another because the perceived value in their
choice is greater. However, people are given an
increasing multitude of choices on the Internet.
Moreover, they no longer have the time to sift through
all the information that is thrown at them (let alone
the time to shop around for the best product from the
best company at the best price). So, how can a company
communicate that its web site is "the" site of choice?
How can it heighten the perceived value and stand
above the competition?

Ellis Verdi, once president of the National Retail
Advertisers Council, coined the term "top-of-mind
awareness" as the most effectively provocative form
of marketing now available. The idea is to create,
within the subconscious minds of prospects, a psycho-
logical "anchor" that causes people to choose, when
a need presents itself, a company over another
instantaneously. The goal, therefore, is to market
one's site in specific ways so that it stays at the
top of their minds at all times.

In other words, since people no longer have the time
to shop around, when they do have a certain need they
will go to (or search for) the site that happens to be
at the top of their minds at that very moment; the one
that sticks out the most, especially from all the
marketing messages that are so desperately fighting
for their attention. Consequently, top-of-mind aware-
ness on the Internet begins with the most important
element of web site marketing, which is the domain
name itself.


Elements Of A Good Domain Name
-------------------------------

First, realize that a "good" domain name that sticks
in the mind requires more than simply using a
fictitious vanity name. However, it is imperative to
note at this point that registered names have the
ability to stick in the mind more effectively. Jack
Trout once wrote that "The mind hates confusion,
complexity, and change." Therefore, simplicity is
of colossal importance since long or obscure URLs can
be easily forgotten.

For example, rather than having a name with too many
words, such as
   http://www.domain.com/subdomain/yourname/~subfolder
   or http://names-with-too-many-hyphens.com,
you should get a very simple
   http://www.yourname.com. In fact, more and more
companies and commercials are dropping the "www" from
their URLs. Most Internet addresses can simply use
"yourname.com," which is an even better alternative.
In essence, the simpler it is, the better.

The importance of having your own domain name goes
without explanation. It is the same as branding your
business or product. But there are 3 reasons why you
need a good, simple, and memorable domain name. First,
there is the mnemonic factor. Instead of going through
the inconvenience of numerous search engine results to
get exactly what they want, most people will attempt
to go to your site directly by guessing your domain
name and trying a plausible URL.

Mnemonics are words (or a combination of words) that
are easy to remember. A repeatedly visited web site
is one whose URL, for example, includes the use of
mnemonics. If it sticks in the mind, even if the URL
is bookmarked, the site can be easily retrieved and
will be visited often. "Yahoo!" http://www.yahoo.com,
"HotBot" http://www.hotbot.com, and Time Magazine's
"Time" http://www.time.com are perfect examples.

The second element is the credibility factor. People
often associate long URLs with free web sites or sites
of lesser quality. People have a natural tendency to
make what I call UPAs (or unconscious paralleled
assumptions). In other words, if people notice that
your site is hosted by a free or cheap provider, they
will unconsciously assume that a parallel exists (i.e.
that your product or service is just as cheap). Your
domain name is like the headline of an article, and
people will likely judge and visit your site according
to its domain name.

Always remember that perceived truth is more powerful
than truth itself. And a vanity domain name tends to
heighten the perception of the web site's value. As
such, the UPA visitors will make with a domain name
will often be one in which they conclude that the
quality of the web site will be as good as the name
implies.

Finally, the third reason is the actual positioning
process. If your domain name reflects your site's core
benefit and instantly communicates how different you
are from others, your URL will be positioned above the
competition in the minds of your market. Since this
element is the most important, let's deal with it a
little further.


Benefit-Based Domain Names
---------------------------

People usually make a buying decision based on the
kind of information that instantly communicates a
specific benefit; one in which there is an implicit
added value in making the purchase. Therefore, does
your domain name intrinsically reflect the result or
benefit of that which you provide and does so in an
instant?  It should. I am astounded to see many
domain names that are still called by ordinary or
blatantly unappealing names, such as with
hard-to-spell words, numbers, abbreviations, or
acronyms like "www.mgf.com."

Let's take the example of two different web sites
that promote similar products:  Investments. One's
address is "wealthwise.com" while the other
"mgf-investments.com."  Now, with all things being
equal and when placed side-by-side, which site will
be the one more likely to be chosen first? In essence,
your domain name must be able to attract traffic on
its very own. It must also communicate how different
and unique you are when compared to competitor sites,
even before your site is ever visited.

As mentioned earlier, people would much rather skip
the inconvenience of going through numerous search
engine results. But if people do have to resort to an
engine, their search will be greatly simplified and
vastly more efficient if your domain name intrinsically
reflects the core benefit if not the nature of your web
site. Remember that most searches are conducted by
major topics or themes and not by names. Therefore, if
your site's most popular keyword or benefit is within
the domain name itself, that URL has a greater chance
of being listed near the top.

Therefore, play a word association game with your web
site. Look for the word or words that would instantly
pop up in the minds of people when a need presents
itself, a need your site likely fills. For example,
http://free-stuff.com, http://www.allergyrelief.com,
http://www.morebusiness.com, & http://www.fastcar.com
are great benefit-based domain names that effectively
create more top-of-mind awareness (and thus more
traffic).


Domain Names That Drive Traffic
--------------------------------

If the name you want is taken, you can use your
company or product's tagline (or part of it) as a
domain name. A tagline is that small sentence that
follows your business name, such as "You deserve a
break today," "Roaches check in but they don't check
  out," and "It takes a licking but keeps on ticking."
Great examples are http://www.alwayscocacola.com
(a loyal Coca-Cola fan site), http://www.cavities.com
(Crest toothpaste), and, of course,
http://www.start.com from Microsoft.

You can also use the site's main theme, feature, or
product, even the site's nature or main business
activity (i.e., what it does).  Ultimately, choose a
name that people can remember quickly and effectively
so that, when you advertise among a thousand of your
competitors, your URL stands out and sticks in the
minds of the marketplace.

It is also a good practice to register variations of
your name, including different spellings, product
names, taglines, and associated words. One of the
reasons for this is to ensure that these unused
domain names don't end up falling into the hands of
competitors. But more important, when people attempt
to search for your site and enter a variation of your
domain name they will still end up with your site as
a result.

It all boils down to the fact that your domain name
is a fundamental marketing system in itself. Use it
wisely and you'll see more traffic.


--------------------------------------------------------
Originally published in IMC's Internet Marketing
Chronicles.  Subscribe for FREE and we'll send
you Internet marketing tips, tricks, and strategies
every Wednesday. Just send a blank email to
mailto:subscribe@... or visit
http://www.marketingchallenge.com/ezine.shtml
Over 100,000 opt-in subscribers and counting!
--------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

We finally completed the Webmaster Tips Weekly award
graphic.  You can view it at....
http:www.webmaster-tip-weekly.com/awards

Thank you to Swannie Roux, who gave us this feedback
that helped us out in the creation process.
Thank you, Swannie!

==> I would suggest that the graphic is not bigger
==> than 80 x 80 , the reason being that I would
==> like to display it on my home page. Bigger sizes
==> will definitely be a downer for loading time.

==> Regards,

==> Swannie Roux.
==> http://www.opptunlimited.com
==> FREE submissions to 50,000+ sites
==> http://www.opptunlimited.com/advertise
==> $25 1st level! $10 2nd level! 55% residuals
==> http://www.ezze.net/vip/25300


§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


==========================================================
3.  Subscriber Special - Prices dropped for Subscribers!
==========================================================

=====> Free Hosting Options <=====
       Hosting Information at
http://AndersonCreations.com/hosting

Register your new domain name at
http://AndersonCreations.com
then, email us and we will give you
1 month Free Hosting.

Sign up for hosting with Anderson
Creations and after three months
the next 2 MONTHS are Free!

If you are interested in either one
of these Free Hosting Options, email
me at mailto:webmaster@...

Note:  These specials do NOT apply to the
Deluxe Package.


==========================================================
4.  Tip - Making Money With Your "Freebie" Site
==========================================================

This Web Tip is based on my answer to the following
question that I was asked....
   How can I make money through my website
   since I give out freebies to my visitors?

Well, first off, in my opinion, there are basically
two types of money-generating web sites:
   1.  Product or Service based
   2.  Advertising based

While it is advantageous for both types of sites
to offer "freebies" and free information, etc.,
to help entice traffic, it is imperative for the
second type of web site.

To answer your question - focus on the freebies
and making those freebies available to the internet
public. Focus on traffic to your web site. Keep
it useful, resourceful, helpful, and fun. Once
your traffic is there, you may start to solicit
advertisers for your web site, thereby creating
an income-generating site.

Feel free to reprint this Web Tip with
the following resource box:
=============================================
Deborah Anderson, of AndersonCreations.com,
teaches web design and internet marketing in
addition to publishing Webmaster Tips Weekly.
Subscribe free by sending a blank email to
mailto:subscribe@...
http://webmaster-tips-weekly.com/webtips
=============================================
Copyright 2000 by Anderson Creations.
All Rights Reserved


==========================================================
5.  Webmaster Selections - More Great Scripts
==========================================================

This past week, during preparation of one of my client's
web sites, I cam across some more great scripts...

UltraBoard 2000
http://www.ultraboard.org/
Terrific, customizeable Bulletin Board Script.  Easy
automated installation too.

Matt Kruse's Calendar Script
http://www.mattkruse.com/scripts/
Useful online calendar script.  I "tweaked" it so that
it can be viewed by others, but not edited.
Don't miss Matt's other scripts while you are at it :)


==========================================================
6.  Featured Ezines & Discussion Lists
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
                 F R E E   H O M E   T I P S
       The *Free* ezine for homeowners and handypeople
          mailto:freehometips-subscribe@egroups.com
          http://www.caolson.com/ac-home-inspector/
----------------------------2/5---------------------------
Do-It-Yourself Web Design Ezine
subscribe at http://victoriaring.com/
A weekly ezine designed to teach beginners and intermediates
everything they need to know to create, market, promote and
enhance their web sites. Course developed by Victoria Ring,
web design instructor at The Ohio State University.
----------------------------6/9---------------------------
The SmartPromotion Newsletter informs you once a month
about the latest news on how to get more traffic to your
web site, how to get more subscribers to your E-zine,
how to use clever web master tips, where to find the
best and most interesting promotional web sites. A FREE
gift when you sign up:
mailto:smartpromotion-subscribe@onelist.com Or visit the
web site at: http://www.smart-web-promotion.com
----------------------------1/1---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
           mailto:justmykids-subscribe@egroups.com
                    http://JustMyKids.com
----------------------------3/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - itarget.com
===========================================================

itarget.com
http://www.itarget.com
According to itarget.com, "We are not a destination
site.  We are a permission based direct marketing
Internet company."


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

Make $1,500 or More Hosting a Web Design Workshop
      http://victoriaring.com/workshop.html

Victoria Ring, well-known for her free web design
tutorials, is available to speak at a 1-or-2-day
workshop/seminar in your city or town for only $500.
You pocket the rest of the cash, which can be as
little as $1,500 or as much as $5,000. This is not a
business opportunity. Check it out now!

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
Ad Production Company offers FREE classified
advertising promotions, lotteries, links, ffa's and
classifieds.
http://www.adproduction.com/
----------------------------1/1---------------------------
SASSOON! - The LEGENDARY Sassoons invite you to start
your own home business! Brand new opportunity for
anyone seeking serious income and lifestyle improvements.
NO EXPERIENCE NECESSARY. Work PT or FT. Earn $200 a week,
$2,000 a week or more! FIND OUT MORE! Email Kelley
McDonald for additional info right away!
bsassoonandco@...
Visit http://bsassoon.net/kelleymcdonald
----------------------------1/1---------------------------
Free Web Classifieds!
Get Your Own Free Classified Website!
Ad Submission Autoresponder! And More!
Don`t Miss Out on This Offer!
<http://www.simpleprofits.com/cgi-bin/display.cgi/rh291>
----------------------------1/1---------------------------
FREE CLASSES!Are you getting left in the dust on the
information Super Highway? Turbocharge your brain with
over 300 online classes offered by Hand Technology.
Details at: <mailto:homebasedbiz@...>
Home Schooling for Adults and Families. SATs, A+,and MSCSE
classes and more. Go to:
<http://www.handtech.com/homebasedbiz> Click on Learning!!
----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••
                                          ___       ___
Thank you for recommending              /   \     /   \=|
this ezine to your friends              \___/     \___/ |=
http://go.MailBits.com/Tell.asp?13938.2   |_       _|_
                                          /++\_____/xxx\
Archives available by                   /++++++|xxxxxxx\
sending blank email to                  |++++|    |xxxx|
mailto:web_tips_archives@...   |++++|    |xxxx|
                                           ||        | |_/|
••••  Wednesday, February 23, 2000 ••••    ||_      _|

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.


====================> Sponsor Ad 1 of 2 <==================

BePaid.com - Get paid online even when you are NOT surfing!
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====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  "How To Write Sales-Making Headlines and Text"
         by J. R. Beach
3.  February Special(s) - Advertising - 75% off!
4.  Tip(s) - "Success Story: Your Own Poll" by Dr. Nunley
5.  Webmaster Selections - Ad-Writing Articles
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Amy's Albums
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Hello Subscribers and welcome to another issue of
Webmaster Tips Weekly!

Freshen up your internet marketing with some articles
about ad writing, headline writing, and classifieds.

Have you offered a poll yet?  Read the success story
in the Featured Tip by Dr. Nunley.

After all this reading, you say you feel like an ad
swap?  Send me your ad for your ezine or newsletter or
discussion list and I'll send one of our Webmaster Tips
Weekly ads.

We wish you the best!

Til next week - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1. "How To Write Sales-Making Headlines and Text"
       by J. R. Beach
==========================================================

How long does it take to make a first impression? On the
fast-paced internet you’re likely to get less than 15
seconds. That’s all they’ll spend on your opening page
unless you grab visitors with something that interests
them.

And if you’ve spent effort and dollars to attract visitors,
you don’t want to lose them in the time it takes to back
out of the driveway. After all, if you’ve got something to
sell, you’re not looking for “hits”, you’re looking for
sales. The only item someone will buy in fifteen seconds
is a face-value ticket to the Super Bowl.

With the advent of simpler, fast-loading sites with fewer
graphics, headlines and text may be the most important
tools you have during those 15 seconds.

Headlines
---------

The objective of a headline is to interest the visitor in
reading the text. Plain and simple. Without a well-written
headline, visitors will never go far enough to investigate
the details of what you’ve got to offer. You don’t sell
with a headline. That’s the job of your text. All you want
to do is get the reader to desire more information.

--Choose the right words
First, certain subjects create more interest than others.
Among the most effective are money, wealth, love, health
and safety.  Practice writing three or four headlines using
those subjects.

There are also words that seem to attract greater interest
than others. Here are some of those words:
Learn, discover, easy, new, proven, save, you, now and
free

Now re-write your headlines incorporating those words.

And, of course, many effective headlines start with
“How to…” or “How you can…”

--Use a question
Many times a question works well because it involves the
reader. Ever heard this one? “Where Do You Want To Go
Today?” Sure you have.

Here are some other ways to incorporate a question into
your headline:
“Have You Ever…?”
“Do You Want To…”
“Do You Think You Can…”
“How Do You…”


--Experiment with your headlines
Chances are, you’re not going to hit the best possible
headline on your first try. And nobody can tell you in
advance what will work for your product or service. Don’t
be afraid to experiment early on, trying to gauge response
to each headline.

--Put a tracking system in place
Make sure you have a system in place to track which
headlines are generating response and which aren’t. An
easy way is to make multiple, identical pages on your site.
Each page should contain a hit counter. Then assign each
headline you use to a particular page. The highest number
of responses wins. Headline one might be
www.yourdomainname.com/product/hd1.html and the second
headline aims visitors to
www.yourdomainname.com/product/hd2.html.


Writing Effective Website Text
------------------------------

Now that you’ve  perfected your headline, you should tailor
your text to involve the visitor in your site, describe
what your product or service will do for them and lead them
toward a sale. Here are some DOs and DON’Ts:

--Highlight Benefits
People don’t respond to features, they respond to benefits
(what the product or service will DO for them or how it
will make them FEEL). Therefore, turning the product’s
features into benefits is critical. For example, people
aren’t interested in a six-cylinder, turbo charged
280-horsepower engine. That’s a car’s feature. They are,
however, interested in driving a car with quick
acceleration to merge swiftly into highway traffic, pass
slow-moving trucks on two-lane roads, etc. Those are the
benefits of the engine. So stress benefits. Here’s an
easy way to do that:

W T M T Y I

A technique I’ve used for years to help turn features into
benefits, WTMTYI is an abbreviation for “what that means
to you is…”. For every feature your product has, think
“what that means to you is…” and complete the sentence.
You’ll have a benefit. “This quality vehicle has a
turbo-charged six that generates 280 horsepower (and what
that means to you is) You’ll have plenty of power to
maneuver in traffic and enough acceleration to feel
comfortable motoring onto the expressway, and that’s
important, don’t you think?”

--Quality over quantity
It’s not how much you say, it is how well you say it. Less
is better. After you first write your text, go back and
make it tighter. Then do it again. The rationale for doing
this is two-fold: reading a computer screen is harder than
reading from paper and, with one hand on the mouse, your
visitor is prone to use it as soon as he or she feels the
least bit bored.

–-Appeal to emotion rather than logic
Most purchases are made on an emotional level. Remember,
people buy what they WANT, not what they NEED. They buy
because of how the product or service will make them FEEL.
That’s emotion, not logic. Your text, then, should make
them want the product, not insist that they need it. We
need food, water, clothing and shelter. Everything else
is a want.

--Don’t use hype
If they’re smart enough to navigate the web, assume
they’re smart enough to see through hype (and they’ve
likely seen enough of it). If your product or service is
worthy, it doesn’t need hype. Besides, to make repeat or
referral sales, you want to deliver more than you’ve
promised. You can’t do that if you’ve promised the world.

--Avoid incorporating incomprehensible vernacular to
persuade your constituents to purchase (Don’t use big
words to sell) Don’t reach for the Thesaurus in an attempt
to impress your visitor. Text should be easy to read. It
should flow. Don’t use a large word when a smaller one
will do. Please, whatever you do, never write like a
lawyer or the guys who write user’s manuals.

--Use proper grammar
Few things will hurt your credibility as will grammar and
punctuation mistakes. You’ve been to pages containing
misuse of the language. What was your impression? Not
professional, perhaps? No, you don’t have to be an
English professor. Here’s what you can do:
   -Use a spell check program. Let it do the work for you.
   -Have a friend proof-read your site. Have several friends
    proof-read it. If you don’t have any qualified friends,
    pay a professional to help you (that’s the cost of having
    no literate friends).
   -When in doubt, simplify.

There are numerous sources of additional help on website
selling. One of the top sources is
http://www.sitesell.com/andersoncreations.html operated
by Ken Evoy, M.D.

--------------------------------------------------------
Mr. Beach is a veteran marketer and webmaster of
award-winning BUSINESS OPP.COM.  The site focuses
on identifying guaranteed business opportunities and
offers a unique three step money-making process.
Plus free reports, promotional resources, a free e-zine
subscription and free DSL Internet access are available
at http://www.business-opp.com
--------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

Thank you to all of you who submitted your web sites for
the Webmaster Tips Weekly award.

This week we have chosen CodeCraft at
http://www.cyberelectric.net.au/~collins/index.htm

In his own words, Darren describes his site...

"CodeCraft - The C++ Newsletter

CodeCraft is a free weekly newsletter full of tips and
advice for beginner and intermediate programmers. Topics
covered include general programming principles, C/C++
specifics, Unix/Linux environment and utilities, and book
and website reviews. A little humor is thrown in too,
just to lighten things up.."

We, at Webmaster Tips Weekly have to agree that this is
an exceptional newsletter and web site.  View his archives
at http://www.cyberelectric.net.au/~collins/index.htm


§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


==========================================================
3.  Subscriber Special - Prices dropped for Subscribers!
==========================================================

NOTICE:  February is the month for lower media kit prices
for Webmaster Tips Weekly Subscribers - now you can post
a 460 x 68 banner at the TOP of pages of our web sites
            http://AndersonCreations.com and
            http://Webmaster-Tips-Weekly.com
                    for only $9!
     Yes, that is half off the lower Subscriber price!

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

Virtualis  W E B   R E F U G E E   Promotion
F R E E   H O S T I N G   T H R U   F E B R U A R Y

Virtualis, the premier web hosting company (and the
Editor's personal choice) is offering free hosting
for the remainder of January and for the month of
February for those clients who are transferring
their accounts from another hosting company.

AndersonCreations.com has been hosting with Virtualis
for almost a year and we have never had our web site
"go down."  The customer service compares to none -
only an email away - 24 hours 7 days a week.  Now
who can compare to that?

Virtualis.com will transfer your files from your
former hosting company to Virtualis.com when you
sign up with Virtualis within the month of January.

To find out more information and/or to sign up for
your free hosting, go to...
http://www.virtualis.com/vr/danderso
and mention "Refugee Promotion - Anderson Creations"
when asked how you heard about Virtualis.  This is
the way that you can claim your free hosting.


==========================================================
4.  Tip(s) - Success Story: Your Own Poll
==========================================================

People and media both love polls.  Create your own
opinion poll and you will get the interest of customers
AND have a good chance of getting covered by the media.

John Kernell of TheGeezerBrigade.com operates a monthly
humor poll from his web site.  "It's a nice little
feature that draws people to the site," he says.

Kernell posts results on his site, then releases them to
the media.  "When I get a particularly funny poll I send
out an email press release to 350 newspapers that tend
to like this kind of information."

Kernell gets lots of traffic and new members from all
over the country.

Joe Shafran, PR agent to top CEOs, authors, and
politicians, says polls and surveys are always a favorite
with the media.

If you don't have any earthshaking news to announce,
create a poll and announce the results on talk radio,
in ezines, and to your local newspaper.

Make it easy for people to respond.  Don't ask too many
personal questions.  That reduces response.

-----------------------------------------------------------
Promote your business with Kevin's Super PRESS RELEASE
Deal.  He writes your release AND sends it to 5,000 media
for just $345 (everyone else charges $500 for this
combination).  Write me for details at kevin@...
or see my site at http://www.DrNunley.com
-----------------------------------------------------------


==========================================================
5.  Webmaster Selections - Ad-Writing Articles
==========================================================

"How To Write Copy That Sells" by Robert V. Rowe
http://www.internetday.com/archives/111599.html

"The Perfect Classified Ad" by Kevin Nunley
http://www.e-zinez.com/articles/555.htm

Placing Effective Internet Classifieds by Brian Alt
http://www.williecrawford.com/effectiveads.html


==========================================================
6.  Featured Ezines & Discussion Lists & Tutorials
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
                 F R E E   H O M E   T I P S
       The *Free* ezine for homeowners and handypeople
          mailto:freehometips-subscribe@egroups.com
          http://www.caolson.com/ac-home-inspector/
----------------------------2/5---------------------------
Do-It-Yourself Web Design Ezine
subscribe at http://victoriaring.com/
A weekly ezine designed to teach beginners and intermediates
everything they need to know to create, market, promote and
enhance their web sites. Course developed by Victoria Ring,
web design instructor at The Ohio State University.
----------------------------6/9---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
           mailto:justmykids-subscribe@egroups.com
                    http://JustMyKids.com
----------------------------2/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - Amy's Albums
===========================================================

Amy's Albums
http://AmysAlbums.homestead.com/AmysAlbums.html
Find out how you can have your pictures made into
keepsake memory albums.  Amy's Albums uses only
acid-free materials so your pictures are safe from
discoloration or fading.  Rescue your memories and
order your own custom-made memory album today!


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

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       design and marketing to make the sum total of $0?

         -------->  Make Your Site Sell <------------

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       at http://www.sitesell.com/andersoncreations.html

====================> Sponsor Ad 2 of 2 <===================

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----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••
                                          ___       ___
Thank you for recommending              /   \     /   \=|
this ezine to your friends              \___/     \___/ |=
http://go.MailBits.com/Tell.asp?13938.2   |_       _|_
                                          /++\_____/xxx\
Archives available by                   /++++++|xxxxxxx\
sending blank email to                  |++++|    |xxxx|
mailto:web_tips_archives@...   |++++|    |xxxx|
                                           ||        | |_/|
••••  Wednesday, February 16, 2000 ••••    ||_      _|

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.


====================> Sponsor Ad 1 of 2 <==================

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====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  "How To Promote Your Business By Providing Specialized
        Information" by Bob Leduc
2.  Webmaster Tips Weekly Award - maxaid.com
3.  February Special(s) - Advertising - 75% off!
4.  Tip(s) - "Market With Cassettes" by Dr. Nunley
5.  Webmaster Selections - Free Site Tools
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Echo Web
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

Well another busy week flying by - we have moved our web
site to a better server at Virtualis, so be warned - you
may not be able to access AndersonCreations.com or
Webmaster-Tips-Weekly.com properly until Thursday.  Also,
my email is not functional until that time either.  If
you need to reach me, in the interim, send your email
to mailto:webmaster@....

We have some promotional ideas for you in the article
by Bob LeDuc and the tip by Dr. Nunley.  Don't miss
the free site tools too and again, our special this
month.  But then again, you could have read all
that yourself, couldn't you ?  :)

Well...Til next week - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1. "How To Promote Your Business By Providing Specialized
        Information" by Bob Leduc
==========================================================

Copyright 1999 By Bob Leduc

Specialized information is one of the most cost-effective
tools you can use to promote your business. You can use it
to attract prospects and to convert prospects into paying
customers.

A few years ago I worked with an insurance agency that sold
life insurance to military personnel. They advertised a free
booklet titled, "A Guide To Your Military Benefits". It
described the major government benefits available only to
military personnel. It even provided the forms necessary to
apply for those benefits. Offering this booklet was so
effective at generating sales that the entire advertising
budget went into promoting the free booklet. Almost 75% of
those who requested the free booklet were willing to see a
sales representative and almost 40% of those who saw a sales
representative became paying clients.

TWO MAGIC WORDS -- "HOW TO"

The next time you pass a magazine rack, stop and take a look
at the article titles listed on the magazine covers. Notice
how many begin with the 2 words, "How To". Can you guess
why? Because it sells magazines. You can use these two words
the same way to promote your business.

"How To" information that promotes the value of the product,
service or business opportunity you offer is the most
effective for developing business. Your "How To" information
can be a special report, a booklet, a periodic newsletter or
even an article or series of articles for publication. Some
businesses have even used audiotapes or videotapes to
present specialized "How To" information.

Whatever format you use, be sure your "How To" information
promotes the value of the product or service you offer. Here
are some examples of businesses and the titles of the "How
To" information they offer:

** Health Products: "How To Lose 15 Pounds In 30 Days And
    Keep It Off"
** Business Opportunity: "How To Find The Right Business
    Opportunity For You"
** Heating and Air Conditioning Service: "13 Ways You Can
    Cut Your Heating And Cooling Bills In Half"
** Accountant: "How To Reduce Your Income Taxes And Your
    Chances Of Being Audited At The Same Time"

Your writing skill is not important when creating
specialized information about your business. Your purpose is
to establish yourself as an expert in your field of
business, not as an expert writer. Write about what you
know. Much of what you know and do automatically while
conducting your business is unknown to your customers and
prospects. They're eager to learn about it.

LOW-COST AND FREE HELP

Here's a tip for anyone having difficulty getting their
specialized knowledge down in writing. Visit your local
college and ask them to put you in touch with some of their
students who are talented writers. Offer them a small fee to
assemble your ideas and data into a finished product.
They'll be happy to earn a few dollars for an "easy job" and
you'll get a quality product.

Another shortcut you can take is to compile a collection of
suitable articles by different authors into a booklet.
Request permission from each author to use his or her entire
article including the author's byline. Most will agree
provided you include the byline promoting their business.

DISTRIBUTE FREELY

Your first information product will probably be a special
report. Offer it free to your existing customers and
prospects. Offer it as a free article to publishers of
magazines, newsletters, websites and email magazines
(ezines) with themes related to the information in your
report. You can even advertise it free in classified ads or
by direct mail. The military benefits booklet I discussed
above was offered exclusively by direct mail using a double
postcard.

Providing useful specialized information establishes your
credibility as an expert in your field. It's inexpensive to
produce and distribute but highly effective in promoting
business.

--------------------------------------------------------
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@...  Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
--------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

Thank you to all of you who submitted your web sites for
the Webmaster Tips Weekly award.

This week we have chosen Maxaid.com at http://maxaid.com.

In his own words, Patrick Hale describes his site...

"First Aid for Newbies Online - We provide a doorway to
A first aid list for online business development, help
tools, training,manuals and An Elite list of top rated
ezines and opportunities for the home based business owner."

§§*** §§*** Keep those submissions coming... §§*** §§***
        http://Webmaster-Tips-Weekly.com/awards


==========================================================
3.  Subscriber Special - Prices dropped for Subscribers!
==========================================================

NOTICE:  February is the month for lower media kit prices
for Webmaster Tips Weekly Subscribers - now you can post
a 460 x 68 banner at the TOP of pages of our web sites
            http://AndersonCreations.com and
            http://Webmaster-Tips-Weekly.com
                    for only $9!
     Yes, that is half off the lower Subscriber price!

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

Virtualis  W E B   R E F U G E E   Promotion
F R E E   H O S T I N G   T H R U   F E B R U A R Y

Virtualis, the premier web hosting company (and the
Editor's personal choice) is offering free hosting
for the remainder of January and for the month of
February for those clients who are transferring
their accounts from another hosting company.

AndersonCreations.com has been hosting with Virtualis
for almost a year and we have never had our web site
"go down."  The customer service compares to none -
only an email away - 24 hours 7 days a week.  Now
who can compare to that?

Virtualis.com will transfer your files from your
former hosting company to Virtualis.com when you
sign up with Virtualis within the month of January.

To find out more information and/or to sign up for
your free hosting, go to...
http://www.virtualis.com/vr/danderso
and mention "Refugee Promotion - Anderson Creations"
when asked how you heard about Virtualis.  This is
the way that you can claim your free hosting.


==========================================================
4.  Tip(s) - Market With Cassettes
==========================================================

The recording industry has done its best to stamp out the
lowly cassette.  Executives say it just isn't as profitable as
higher priced CDs and other digital gadgets.

But the cassette lives on.  It is easy to record on cassettes
and just about everyone has a cassette player in their car,
office, or home.

If you are leading a seminar, speaking at a conference, or
giving a presentation to a group of customers or staff,
record it on cassettes.

Use your cassette presentation to enhance sales materials.
Put a nice label on your cassette, affix a price, and give it
away as a valuable premium.

Any two-cassette boom box will do for copying cassettes.
Radio Shack carries a low-priced "dubbing" machine for
those making lots of copies.

Most towns have a firm that sells cheap blank cassettes of
any length you need.  They can also make hundreds or
thousands of "dubs" for you.  Look in the yellow pages.

Speak with lots of energy in your voice.  When customers
can't see your face, your voice has to do all the work.

-----------------------------------------------------------
Kevin writes your press release and sends it to 5,000 media
contacts nationwide.  Even one story can be worth $1,000s
in FREE advertising.  See Kevin's low-cost package at
http://DrNunley.com/.  Reach him at kevin@....
-----------------------------------------------------------


==========================================================
5.  Webmaster Selections - Free Site Tools
==========================================================

Sitegadgets.com
http://www.sitegadgets.com
This site offers many "gadgets" to improve your web site.
Many of them pay you to use the services.

ZapZone.com
http://www.zzn.com
Offer free email accounts to your web site visitors.
Fast loading and convenient.  Use your domain name
(i.e.  youremail@...)

WebRing
http://www.webring.org
A free option to help your visitors surf from one
web site to another within your niche market.

Free Web Tips Column
http://Webmaster-Tips-Weekly.com/webtips
As I've mentioned in previous issues of Webmaster Tips
Weekly, we provide free Web Tips for your ezine or web
site.


==========================================================
6.  Featured Ezines & Discussion Lists & Tutorials
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
                 F R E E   H O M E   T I P S
       The *Free* ezine for homeowners and handypeople
          mailto:freehometips-subscribe@egroups.com
          http://www.caolson.com/ac-home-inspector/
----------------------------1/5---------------------------
Do-It-Yourself Web Design Ezine
subscribe at http://victoriaring.com/
A weekly ezine designed to teach beginners and intermediates
everything they need to know to create, market, promote and
enhance their web sites. Course developed by Victoria Ring,
web design instructor at The Ohio State University.
----------------------------5/9---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
           mailto:justmykids-subscribe@egroups.com
                    http://JustMyKids.com
----------------------------1/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - Echo Web
===========================================================

Echo Web:
The Web Developer's Starting Point
http://echodev.com
Developer's Journal
http://echodev.com/journal/


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

BePaid.com - Get paid online even when you are NOT surfing!
May be used with other programs.  Get $20-$120/hr for viewing
ads.  You are notified how much the advertiser is paying prior
to viewing the ad.  You may choose to view it now, in a few
minutes or a few hours or not at all.
http://www.bepaid.com/users.rhtml?REFID=10148911

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
Join the "SUCCESS TEAM". New businesses
come and go on the Net daily.  We are
established, successful and HERE TO STAY.
Great member support, high tech on-line
recruiting system. YOU WILL SUCCEED!
<http://www.jointhesuccessteam.com>
----------------------------1/1---------------------------
4th Year & Growing Daily!!
Pay off your credit cards & other bills
in 90 days--NO selling.  Nothing like it.
Call Toll Free - 1-800-811=2141 x 71110
<http://www.topsecretsinc.com/main.phtml?71110>
----------------------------1/1---------------------------
Discover Microsoft's secret sales recipe
for online success!Plus,we'll show you a
little known way for you to start your
very own online business,get over 9
software products for FREE!
<http://www.cashflowmarketing.com/reporter/index.cgi?10703>
----------------------------1/1---------------------------
We focus on beauty, makeup techniques, and beauty tips, and
an emphasis on HOW to do makeup, written by a top editorial
makeup artist. Because if you don't know how to apply your
makeup, no product is going to make you look as if you do.
To Subscribe: <http://ww.beautynewsletter.gq.nu/subscribe.html>
----------------------------1/1---------------------------
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
         "TAX BYTES" newsletter for Canadians that want to
         save money.  Visit our site for subscription
         information.
         http://www.webmavericks.com/taxtips.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••
                                          ___       ___
Thank you for recommending              /   \     /   \=|
this ezine to your friends              \___/     \___/ |=
http://go.MailBits.com/Tell.asp?13938.2   |_       _|_
                                          /++\_____/xxx\
Archives available by                   /++++++|xxxxxxx\
sending blank email to                  |++++|    |xxxx|
mailto:web_tips_archives@...   |++++|    |xxxx|
                                           ||        | |_/|
••••  Wednesday, February 9, 2000 ••••    ||_      _|

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.


====================> Sponsor Ad 1 of 2 <==================

ªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªª
ªªªªªªªªª> Do you want $20 today for signing up? <ªªªªªªªªªª
ªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªª

Just click on the link below, and sign up for an account at
X.com.  It takes less than two minutes, and they'll put $20
cash into your account to get you started.  What do you get?

   *  FREE $20 cash deposited in your X.com checking account
   *  FREE money transfers (send money instantly to anyone)
   *  No obligation, no minimum balance, no monthly fees
   *  Super-high interest on any money in your checking acct
   *  FREE starter checks, and a FREE VISA debit card.
   *  plus, a whole lot more!

So click on this link right now, and come get your $20!
http://andersoncreations.com/redirect/x.html

NOTE:  This bank has certain "banking hours" which will
be noted on their web site if you access them during
non-banking hours.

====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  "Unlimited Storage and Data - Really?" by Dale Reardon
2.  Webmaster Tips Weekly Award - Suggest A Site
3.  February Special(s) - Advertising - 75% off!
4.  Tip(s) - Add Flexibility
5.  Webmaster Selections - Everyone.net
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - ProSite Design
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

We have yet another quality article on Web Hosting -
very thought-provoking and informative.

Have you added flexibility to your web site and
business?  Read Dr. Nunley's Tip.

See the Webmaster Tips Weekly Award column for information
on how you may suggest a site for an award.

Well...Til next week - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1. "Unlimited Storage and Data - Really?" by Dale Reardon
==========================================================

You've probably heard the old saying "If it sounds too good
to be true, it probably is". This often applies to Web
Hosting, especially with regard to companies that offer
"unlimited" disk space or data transfer.

The truth is that both data transfer and disk storage space
cost money and a truthful host will impose some monthly
limit and inform you of this in advance.

The Hosting companies that claim to offer unlimited storage
or transfer rely on the fact that, in reality,  the majority
of customers do not use very much of either. However as a
user of this "unlimited" service, if you wish to have a
serious and professional on line business you may well offer
free downloads of electronic books or free software trials
for example.  If your business proves to be a success and is
popular then undoubtedly your host will contact you to
discuss their "unlimited" policy.

A host simply cannot afford to stay in business if they
truly let you have unlimited transfer or storage.  If all
their customers were to use large amounts of data transfer
then they would need to dramatically upgrade their bandwidth
capacity to allow access to all the hosted sites at one
time.  Hosting is a matter of meeting the peak demands - in
the same way as your local electricity provider must allow
for supply of  electricity on the coldest days when heating
is most in demand,  your host needs a system to allow them
to provide your data to the world wide web when all their
customers are utilizing their "unlimited" capacity.

On way to avoid some of these problems is to avoid hosts
that host sites that place large burdens on bandwidth. In
particular, I recommend you choose a host that does not
allow MP3 files or adult sites as both these types of sites
place very large burdens on bandwidth and will effect the
performance of your site.  Essentially don't let your site
suffer as a result of other sites hosted by your hosting
provider.

In addition to this problem, unscrupulous hosts will sell
too many accounts for their actual server storage limits.
They cannot possibly cope if everyone tries to store
unlimited data on the disk.  We all know there is no such
thing as an unlimited hard drive so please don't believe
those hosts when they try to tell you otherwise.

A reasonable data transfer limit from a good host is 3
gigabytes of data per month, this is more than ample for
most sites. If the host offers more than this for free,
check out their bandwidth provisions to ensure they can
actually meet their promises.

So remember if it sounds too good to be true it probably is.
If you see a host that claims "unlimited" storage and data
transfer,  make sure you find out the truth in the fine
print.

LocalHost offers 3 gigabytes of data transfer per month and
has a huge bandwidth capacity of 655 Mg which will easily
satisfy all our clients.

--------------------------------------------------------
The author, Dale Reardon, is owner and Sales Manager of
LocalHost - Hosting Your Business Is Our Business.
LocalHost is a Professional hosting provider who employs
only Microsoft Certified Systems Engineers to work on their
servers and provide technical support.  Visit them today for
a faster, more reliable host for your business.
http://localhost.net.au/_cgi/ua/clickthru.cgi?id=articleb
--------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week we are taking a break from the Webmaster Tips
Weekly Award to announce the ability for you to suggest
a site for the award.

Simply visit...
http://Webmaster-Tips-Weekly.com/awards/apply.shtml
and enter the Site Name, URL, and description.  We
will review the site for a possible award.


==========================================================
3.  Subscriber Special - Prices dropped for Subscribers!
==========================================================

NOTICE:  February is the month for lower media kit prices
for Webmaster Tips Weekly Subscribers - now you can post
a 460 x 68 banner at the TOP of pages of our web sites
            http://AndersonCreations.com and
            http://Webmaster-Tips-Weekly.com
                    for only $9!
     Yes, that is half off the lower Subscriber price!

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

Virtualis  W E B   R E F U G E E   Promotion
F R E E   H O S T I N G   T H R U   F E B R U A R Y

Virtualis, the premier web hosting company (and the
Editor's personal choice) is offering free hosting
for the remainder of January and for the month of
February for those clients who are transferring
their accounts from another hosting company.

AndersonCreations.com has been hosting with Virtualis
for almost a year and we have never had our web site
"go down."  The customer service compares to none -
only an email away - 24 hours 7 days a week.  Now
who can compare to that?

Virtualis.com will transfer your files from your
former hosting company to Virtualis.com when you
sign up with Virtualis within the month of January.

To find out more information and/or to sign up for
your free hosting, go to...
http://www.virtualis.com/vr/danderso
and mention "Refugee Promotion - Anderson Creations"
when asked how you heard about Virtualis.  This is
the way that you can claim your free hosting.


==========================================================
4.  Tip(s) - Add Flexibility
==========================================================

The most effective marketing in the 90s has been offering
flexibility. The business that can give customers some
choice often gets the most business.

Take the computer industry's trend of offering customers a
way to build their own computers. This has become so
popular with consumers that even chain computer retailers
have an area where you can buy a computer made-to-order.

Try offering several different versions of your product or
service. This helps customers feel you're offering them
choice. You might also make customers understand that
you will alter the way you do the project, customizing it to
their needs.

Many times offering different versions of a product or
service lets you sell to all the people who used to think it
wasn't quite right for them. Offering a bit of choice lets
them feel they can have it customized to be what they need.
Your sales can take a sudden leap when your flexibility
allows you to address their needs.

-----------------------------------------------------------
Get Kevin's NEW 49 Lesson E-Business Course. Comes
with FREE secure shopping cart, FREE web builder, and
FREE hosting. All for just $30. Affiliate program pays you
$20 for every sale. Just released! See http://DrNunley.com
-----------------------------------------------------------


==========================================================
5.  Webmaster Selections - Everyone.net
==========================================================

Normally I choose to recommend about 5 web sites for this
column.  Today I am going to recommend one web site that
will prove to be a valuable asset for anyone's web site.

Everyone.net
http://www.everyone.net
This web site offers the ability for you to add free
email, free chat, free bulletin board and more to your
web site, with your domain name!


==========================================================
6.  Featured Ezines & Discussion Lists & Tutorials
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
              A C   H O M E   I N S P E C T O R
       The *Free* ezine for homeowners and handypeople
       mailto:subscribe_achome@...?subject=wtw
          http://www.caolson.com/ac-home-inspector/
----------------------------5/5---------------------------
Do-It-Yourself Web Design Ezine
subscribe at http://victoriaring.com/
A weekly ezine designed to teach beginners and intermediates
everything they need to know to create, market, promote and
enhance their web sites. Course developed by Victoria Ring,
web design instructor at The Ohio State University.
----------------------------4/9---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
mailto:justmykids-subscribe@egroups.com
http://www.andersoncreations.com/justmykids/
----------------------------5/5---------------------------
BUSINESS JOKES WEEKLY
A humorous and insightful look at how to improve your
business and your career. This weekly joke list comes with
commentary on how the joke illustrates common business
mistakes, best practices, pitfalls, and successes.
Subscribe at http://www.imswest.com/ezinesi.html
----------------------------5/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - ProSite Design
===========================================================

ProSite Design
http://www.prositedesign.net/index.html
PSD offers web design & internet solutions to fit
any budget. Visit us now for a FREE website
consultation!


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

BePaid.com - Get paid online even when you are NOT surfing!
May be used with other programs.  Get $20-$120/hr for viewing
ads.  You are notified how much the advertiser is paying prior
to viewing the ad.  You may choose to view it now, in a few
minutes or a few hours or not at all.
http://www.bepaid.com/users.rhtml?REFID=10148911

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
EXPLODE YOUR PROFITS using a service that ALL online
marketers NEED! If your marketing without them, or
still using the freebies, your KILLING yourself! More
sales and MONTHLY residuals just using a service WE
ALL need to market online. Get the facts by sending
a blank email NOW! mailto:autopay@...
----------------------------1/1---------------------------
WOW! A SIMPLE SYSTEM TO CASH!
You don't have to wait months to start
making money. You can setup today &
LITERALLY be getting checks tomorrow!
It's simple it's fast and it is
PROFITABLE! To learn more about this
new breakthrough system visit my WebSite.
It will definitely change your life!
<http://www.cc-pages.com/vips/RayArrington/index.htm>
----------------------------1/1---------------------------
Easiest MLM ever!
Stock Market Goes MLM! CLICK HERE NOW!
<http://stoxrus.net/sp553.html>
Plug into Wallstreet's Hottest Money Maker
as a FOUNDING MEMBER! All 3 Phases totaled
together have the potential to pay up to:
$58,550.00 Every month! Cash In on Wall
Street... NOW!  Visit Us At:
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----------------------------1/1---------------------------
$100 Cashback with
Your Online Merchant
Account! No Processing Fee! Plus Earn
Thousands of $$$'s In Referral Bonuses
Helping Others Obtain Accounts! We Do ALL
the Selling FREE Report Tells All!
<http://www.cyber-genesis.com/ecx1003.html>
----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••
                                          ___       ___
Thank you for recommending              /   \     /   \=|
this ezine to your friends              \___/     \___/ |=
http://go.MailBits.com/Tell.asp?13938.2   |_       _|_
                                          /++\_____/xxx\
Archives available by                   /++++++|xxxxxxx\
sending blank email to                  |++++|    |xxxx|
mailto:web_tips_archives@...   |++++|    |xxxx|
                                           ||        | |_/|
••••  Wednesday, February 2, 2000 ••••    ||_      _|

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.


====================> Sponsor Ad 1 of 2 <==================

ªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªª
ªªªªªªªªª> Do you want $20 today for signing up? <ªªªªªªªªªª
ªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªª

Just click on the link below, and sign up for an account at
X.com.  It takes less than two minutes, and they'll put $20
cash into your account to get you started.  What do you get?

   *  FREE $20 cash deposited in your X.com checking account
   *  FREE money transfers (send money instantly to anyone)
   *  No obligation, no minimum balance, no monthly fees
   *  Super-high interest on any money in your checking acct
   *  FREE starter checks, and a FREE VISA debit card.
   *  plus, a whole lot more!

So click on this link right now, and come get your $20!
http://andersoncreations.com/redirect/x.html

NOTE:  This bank has certain "banking hours" which will
be noted on their web site if you access them during
non-banking hours.

====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  "Clean Up That Code!" by windsong
2.  Webmaster Tips Weekly Award - 1001mediakits.com
3.  February Special(s) - Advertising - 75% off!
4.  Tip(s) - Neighborhood Newspaper Ads
5.  Webmaster Selections - Javascript Links
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Lakeview Baptist Church
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

Well - I made the switch - We are now publishing
Webmaster Tips Weekly every Wednesday instead of
every Friday.

We have some great links, tips, and articles for
you in this issue and we have lowered our media
kit prices even more - for our valued Subscribers!
Don't miss the banner ads for only $9 for 1000
impressions!

Well...Til next week - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1.  Article - "Clean Up That Code!" by windsong
==========================================================

How do you write your code so that it shows up on all or
most browsers the way you want it to look? By under-
standing which browsers support which tags, and using a
validation service to check your code.

There are different tags that sometimes do the same thing.
The problem here, is that some browsers read some tags and
not others. If the browser can't read your tags, it will
cause your page to appear in some way other than what you
intended. The trick is to write your code in such a way
that all, or at least most browsers can read and display
it the way it is supposed to be.

You will find an HTML Tag List at:
http://www.ncdesign.org/html/list.htm  You can use this
as you are writing your code and avoid some pitfalls. It
only covers Netscape and Internet Explorer. These are the
most used browsers, and probably includes about 80% or
more of the online crowd.

You can check your html code by going to a validation
service like Net Mechanic. You will find a link to this
and other validation services at:
http://marketing-resources.com/utilities.html  This can
be a humbling experience. It checks your code and gives
you all the errors and warnings.

Do your corrections, and check it again. You may have to
do this a couple of times to end up with no errors.

There is no reason not to have perfectly clean HTML code.
Learn the tags and which browers support them, and you
are almost home. Then just run it through a validator.
Now the world sees your page the way it really is.


--------------------------------------------------------
windsong is the webmaster/publisher Marketing Resources
where you will find marketing and promotional resources.
http://marketing-resources.com/

Subscribe to windsong's free e-zine:

All About Web Design!(tm)  Send a blank email to:
mailto:AllAboutWebDesign-subscribe@onelist.com
--------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
1001 Media Kits.
http://www.1001mediakits.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

The main reason for awarding 1001 Media Kits an award
is the content of the web site and the resource that
it provides to both webmasters and potential advertisers.

The site offers the webmaster the opportunity to add
advertising information, creating an online media kit,
in a virtual media kit directory.

The Yahoo-style directory affords the opportunity for
the potential advertiser to find the right fit for his
or her advertising campaign - providing web site stats
and demographics to help make the right determination.


==========================================================
3.  Subscriber Special - Prices dropped for Subscribers!
==========================================================

NOTICE:  February is the month for lower media kit prices
for Webmaster Tips Weekly Subscribers - now you can post
a 460 x 68 banner at the TOP of pages of our web sites
            http://AndersonCreations.com and
            http://Webmaster-Tips-Weekly.com
                    for only $9!
     Yes, that is half off the lower Subscriber price!

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

Virtualis  W E B   R E F U G E E   Promotion
F R E E   H O S T I N G   T H R U   F E B R U A R Y

Virtualis, the premier web hosting company (and the
Editor's personal choice) is offering free hosting
for the remainder of January and for the month of
February for those clients who are transferring
their accounts from another hosting company.

AndersonCreations.com has been hosting with Virtualis
for almost a year and we have never had our web site
"go down."  The customer service compares to none -
only an email away - 24 hours 7 days a week.  Now
who can compare to that?

Virtualis.com will transfer your files from your
former hosting company to Virtualis.com when you
sign up with Virtualis within the month of January.

To find out more information and/or to sign up for
your free hosting, go to...
http://www.virtualis.com/vr/danderso
and mention "Refugee Promotion - Anderson Creations"
when asked how you heard about Virtualis.  This is
the way that you can claim your free hosting.


==========================================================
4.  Tip(s) - Neighborhood Newspaper Ads
==========================================================

It used to be that a small business' best low-cost
advertising bet was radio.  Radio is still quite
affordable in many communities, but ad rates have gone
through the roof in many others.

This leaves lots of small businesses with nowhere to go
for local advertising.  Fortunately, America's oldest form
of mass media is coming to the rescue.  Many cities are
seeing a big return of neighborhood newspapers.

Small neighborhood papers focus on a particular part of
town.  They carry news on events within a few mile radius
of their readers.  Neighborhood papers also work hard to
appeal to businesses in their immediate area.

One consumer told me she pays closer attention to ads in
her neighborhood paper.  "I know they're all a very short
drive away.  The big daily paper is advertising stores that
are an hour or more away," she said.

Neighborhood papers not only feature far lower rates than
larger papers, they let you tightly focus on a particular
part of town.  Specific neighborhoods feature specific
income levels and lifestyles.  This helps you target your
ads more than you can with other kinds of local advertising.

-----------------------------------------------------------
Promote your business with Kevin's Super PRESS RELEASE
Deal.  He writes your release AND sends it to 5,000 media
for just $345 (everyone else charges $500 for this
combination).  Write me for details at kevin@...
or see my site at http://www.DrNunley.com
-----------------------------------------------------------


==========================================================
5.  Webmaster Selections - Javascript
==========================================================

A1 JavaScripts
http://homes.arealcity.com/themanor/scripts.html
Check here for some great javascripts and more!

JavaScriptSource
http://javascriptsource.com
The Editor's personal favorite web site for java.

Andy's introductory JavaScript tutorials
http://andyjava.simplenet.com/
Need to learn JavaScript - Start here...

Ask the JavaScript Pro
http://www.inquiry.com/techtips/js_pro/
Got a JavaScript question?  Ask it here!

Cut-N-Paste JavaScript
http://www.infohiway.com/javascript/indexf.htm
Ease-of-use for grabbing your favorite JavaScript.


==========================================================
6.  Featured Ezines & Discussion Lists & Tutorials
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
              A C   H O M E   I N S P E C T O R
       The *Free* ezine for homeowners and handypeople
       mailto:subscribe_achome@...?subject=wtw
          http://www.caolson.com/ac-home-inspector/
----------------------------5/5---------------------------
http://victoriaring.com/
Free online web design tutorials specifically designed for
beginners and intermediate webmasters. Courseware developed
by site owner, Victoria Ring, instructor at The Ohio State
University.
----------------------------3/9---------------------------
                   Banner Tips Newsletter
            http://www.orchidwebdesign.com/tips
FREE Monthly ezine featuring news, tips, and information
about banner advertising.  Learn how to generate traffic
                 by building better banners!
              bannertips@...
----------------------------5/5---------------------------
Promote Plus Gazette, articles and resources
to promote your web site. All subscribers will
receive FREE ads and the opportunity to submit
their sites for a free listing on the ezine.
To subscribe email promoteplus-subscribe@egroups.com
or visit http://www.webmastergate.com/gazette.html
----------------------------5/5---------------------------
BUSINESS JOKES WEEKLY
A humorous and insightful look at how to improve your
business and your career. This weekly joke list comes with
commentary on how the joke illustrates common business
mistakes, best practices, pitfalls, and successes.
Subscribe at http://www.imswest.com/ezinesi.html
----------------------------4/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - Lakeview Baptist Church
===========================================================

Lakeview Baptist Church
http://lakeviewbaptistchurch.faithweb.com
This site describes the personnel and services provided by
Lakeview Baptist Church in Selmer, TN. We are dedicated to
use our resources to teach the world about Jesus Christ
until He returns.


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

BePaid.com - Get paid online even when you are NOT surfing!
May be used with other programs.  Get $20-$120/hr for viewing
ads.  You are notified how much the advertiser is paying prior
to viewing the ad.  You may choose to view it now, in a few
minutes or a few hours or not at all.
http://www.bepaid.com/users.rhtml?REFID=10148911

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
THIS DUMB LITTLE AD can put $200 in cash
in your mailbox EVERYDAY!
This little cookie cutter spits out $20
checks. A 3-part automated system, consisting
of a KILLER classified ad - a powerful
sales letter, delivered by auto responder.
-A QUALITY product,delivered to your
customer by the company.
http://www.cc-pages.com/vips/MerriMacartney/index.html
mailto:tell-metell-me@...
----------------------------1/1---------------------------
Have you ever wanted to participate
in the stock market? But didn't know
how?  Well here is your chance to
learn and to earn money in the process.
instant info at:
<mailto:cbr@...>
Signup others who also want to learn
and they can also learn/earn. Or Visit:
<http://www.cbroftx.com/cgi-bin/view.cgi/dh173>
----------------------------1/1---------------------------
Your check is on it's way. Please send your
product to: John Doe 123 Main St Anytown..
This is the kind of e-mails you will get
everyday when you start your own business.
Get your "Business In A Box" You get 500
reports and marketing instructions. Profits
will roll in!
<http://www.expage.com/page/mcphersonsworldx>
----------------------------1/1---------------------------
Echo Web: The Web Developer's Starting Point
<tutorials, articles, tools, award, resources,
live help, store, free-mail, and more>
http://echoweb.newn.com
----------------------------1/1---------------------------
Newfys Marketing & Promotion Course will give you all
you will ever need to know about Promoting & Marketing
your Internet Business.  Blast your Business into Cyber
World with all the Fantastic Submission software.
Thousands of reports for Immediate download.
You will never need any other software or Reports.
http://www.newfy-mailing.com/promotion.htm
----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••
                                          ___       ___
Thank you for recommending              /   \     /   \=|
this ezine to your friends              \___/     \___/ |=
http://go.MailBits.com/Tell.asp?13938.2   |_       _|_
                                          /++\_____/xxx\
Archives available by                   /++++++|xxxxxxx\
sending blank email to                  |++++|    |xxxx|
mailto:web_tips_archives@...   |++++|    |xxxx|
                                           ||        | |_/|
•••••  Friday, January 28, 2000 •••••     ||_      _|

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.


====================> Sponsor Ad 1 of 2 <==================

ªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªª
ªªªªªªªªª> Do you want $20 today for signing up? <ªªªªªªªªªª
ªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªªª

Just click on the link below, and sign up for an account at
X.com.  It takes less than two minutes, and they'll put $20
cash into your account to get you started.  What do you get?

   *  FREE $20 cash deposited in your X.com checking account
   *  FREE money transfers (send money instantly to anyone)
   *  No obligation, no minimum balance, no monthly fees
   *  Super-high interest on any money in your checking acct
   *  FREE starter checks, and a FREE VISA debit card.
   *  plus, a whole lot more!

So click on this link right now, and come get your $20!
http://andersoncreations.com/redirect/x.html

NOTE:  This bank has certain "banking hours" which will
be noted on their web site if you access them during
non-banking hours.

====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  "How to Choose a Web Host" by Deborah Anderson
2.  Webmaster Tips Weekly Award - MediaBuilder.com
3.  January Special(s) - Free Web Hosting with Virtualis!
4.  Tip(s) - Introducing "Web Tips" for your ezine or site
5.  Webmaster Selections - Dynamic Graphics for your Site
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - The Beauty Newsletter
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

Did you have a chance to collect your $20 for signing up
with the online banking at X.com?  If not, you can still sign
up by visiting http://AndersonCreations.com/redirect/x.html
I know - I thought it was silly at first, but then I signed
up - sure is convenient (and free!).

I will not reiterate the entire index here - will let you
figure that one out for yourselves :)

One last thing - I am considering changing the day that
this ezine is published from Friday to Wednesday.  Any
thoughts?  Let me know - I am interested in your opinions.
(mailto:webmaster@...)

Well...Til next week - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1.  Article - "How to Choose a Web Host" by D. Anderson
==========================================================

© Copyright 1999 Deborah Anderson
Anderson Creations * All Rights Reserved

So you've been hosting your free web site on a hard-to-
remember-exceedingly-long-domain-name and have finally
decided to take the plunge and get your own domain and
web hosting.  No?  Maybe you are simply evaluating your
options and are wondering what is out there.  What is
the best option for Web Hosting for you?

Though I may have my opinion of what is best, the purpose
of this checklist is to help you determine what type of
web hosting is best for you, for your business, your needs
and your wants.

1.  How much space?

     One of the most obvious questions that you want to
     answer is how much space you need and how much space
     is available with the potential web host. Be realistic
     here - if your web site contains full screen graphics
     on each web page you are going to need more space than
     a web site that is text only.

2.  What type of Server?

     Determine what type of server you want to be hosted
     on.  Ask questions of the experts. Do you want Unix,
     Windows, or Apple?  Do your research before you choose
     your web host.

3.  Is the Web Hosting "control panel" easy to use?

     Even before you answer this question, you need to
     find out if the web host offers such a thing.  Are
     you expected to upload all of your pages separately
     or is there the capability to edit your pages through
     an "administration page" or "control panel."  Do you
     have to know HTML or are there templates available?

4.  How many POP email accounts are available with your host?

     Maybe even more importantly, how many aliases (or
     forwarding emails) and autoresponder emails are avail-
     able?  How many do you need?  Are more POP accounts or
     autoresponders available for a reasonable charge?

5.  Do you have FTP access?

     Are you able to upload and download your files via FTP?
     Do you want or need this feature?  (It is recommended,
     but may be weighed against the cost of hosting)

6.  Telnet access

     Are you able to telnet directly into your server?  Do
     you want or need this access?  (Again, it is recommended,
     but may be weighed against the cost of hosting.)

7.  How is the Customer Service?

     Find out what hours you may contact your web host.  How
     often is a technician available?  Are they available 24
     hours a day / 7 days a week?  Are they "kind" to you and
     attentive to your requests or do they "wish you would go
     away?"  Also, do they offer a money-back Satisfaction
     Guarantee?

8.  Is your Web Host dependable?

     How often does the server "go down."  If there is an
     unforeseen server problem, how long does it take to get
     your site "back up?"  How often is the down time for
     server maintenance?  What type of notice does the host
     provide for routine maintenance?  How old is the equip-
     ment?  Are inefficient servers, equipment replaced?

9.  What else does your Web Host provide?

     Do they provide a client bulletin board for questions?
     Do they provide scripting assistance?  How about
     search engine submission service?  The list goes on....

10. How much will all of this cost?

     Now that you have ascertained your needs and wants
     versus that which the potential Web Host offers you,
     what will all of this cost you?  Is it worth it?
     Are you ready to pay that amount?

Don't forget the age-old saying
"You Get What You Pay For..."
In Web Hosting - it usually proves true...

This article may be reprinted as long as it contains
the following bio:
=======================================================
Deborah Anderson, the editor of Webmaster Tips Weekly
published by Anderson Creations.     Visit her site
at http://www.andersoncreations.com/subscribe.shtml

We recommend Virtualis Hosting, not because we are a
Virtualis Reseller, but because we host with Virtualis
where Quality and 24 hr / 7 day Customer Service is
guaranteed!  http://www.virtualis.com/vr/danderso
=======================================================
If you do reprint it - please let me know :)
webmaster@...


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
MediaBuilder.com.
http://www.mediabuilder.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

If any of you have ever visited MediaBuilder.com, you
will agree that this site has content, content, content...
and even more content.

And, what is my favorite description of good design?
MediaBuilder.com provides this content in a simple
straight-forward manner which is easy to navigate.

Hey - what can I say - you gotta see it!
http://www.mediabuilder.com


==========================================================
3.  Subscriber Special - 1/2 Price Media Kit & More!
==========================================================

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

Virtualis  W E B   R E F U G E E   Promotion
F R E E   H O S T I N G   T H R U   F E B R U A R Y

Virtualis, the premier web hosting company (and the
Editor's personal choice) is offering free hosting
for the remainder of January and for the month of
February for those clients who are transferring
their accounts from another hosting company.

AndersonCreations.com has been hosting with Virtualis
for almost a year and we have never had our web site
"go down."  The customer service compares to none -
only an email away - 24 hours 7 days a week.  Now
who can compare to that?

Virtualis.com will transfer your files from your
former hosting company to Virtualis.com when you
sign up with Virtualis within the month of January.

To find out more information and/or to sign up for
your free hosting, go to...
http://www.virtualis.com/vr/danderso
and mention "Refugee Promotion - Anderson Creations"
when asked how you heard about Virtualis.  This is
the way that you can claim your free hosting.


==========================================================
4.  Tip(s) - "Web Tips" by Deborah Anderson
==========================================================

My tip for you this week is actually an announcement....

"Web Tips" are now available free of charge for use in
your ezine or web site.

To receive 7 Web Tips per week, for use in your ezine
(or web site), send a blank email to...
mailto:WebTipsDigest-subscribe@egroups.com or visit
http://Webmaster-Tips-Weekly.com/webtips

Also - if you would like a new Web Tip featured daily
on your web site, sign up free of charge at
http://Webmaster-Tips-Weekly.com/webtips


==========================================================
5.  Webmaster Selections - Dynamic Graphics...
==========================================================

The following links are helpful when learning or creating
those Dynamic Graphics for your web site....

ZY Graphics - Create and use graphics today....
http://zy.com

"Make Your GIFs Dance" - by Cecilia Farell * 9-21-99
http://www.builder.com/Graphics/Webanim/

MediaBuilder Animated Banner Maker
http://mediabuilder.com/abm.html

Image Map Tutorial
http://www.intergalact.com/hp/part2/pages.html

Production Graphics with Wendy Peck at Webreference.com
http://webreference.com/graphics/


==========================================================
6.  Featured Ezines & Discussion Lists
==========================================================
ALL FREE PROMOTION DIRECTORY
http://www.allfreepromotion.com)
Hundreds of high quality tools and services to help you
with web promotion and design. Engine submits, FFAs, MLMs,
affiliates, contests, and much more.  Visit or subscribe
to the ezine and receive these tools by email
(freepromo-subscribe@...) or exchange ads with
other ezine owners (ezineadexchange-subscribe@...).
----------------------------1/5---------------------------
                   Banner Tips Newsletter
            http://www.orchidwebdesign.com/tips
FREE Monthly ezine featuring news, tips, and information
about banner advertising.  Learn how to generate traffic
                 by building better banners!
              bannertips@...
----------------------------4/5---------------------------
BUSINESS JOKES WEEKLY
A humorous and insightful look at how to improve your
business and your career. This weekly joke list comes with
commentary on how the joke illustrates common business
mistakes, best practices, pitfalls, and successes.
Subscribe at http://www.imswest.com/ezinesi.html
----------------------------3/5---------------------------
Promote Plus Gazette, articles and resources to promote your
web site. All subscribers will receive FREE ads and the
opportunity to submit their sites for a free listing on the
ezine. To subscribe email promoteplus-subscribe@egroups.com
or visit http://www.webmastergate.com/gazette.html
----------------------------4/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - Beauty Newsletter
===========================================================

"The Beauty Newsletter"-Beauty in your Mailbox
http://www.beautynewsletter.gq.nu/
The Beauty Newsletter. Makeup trends, beauty info
and the newest product reviews in your Mailbox.



===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

BePaid.com - Get paid online even when you are NOT surfing!
May be used with other programs.  Get $20-$120/hr for viewing
ads.  You are notified how much the advertiser is paying prior
to viewing the ad.  You may choose to view it now, in a few
minutes or a few hours or not at all.
http://www.bepaid.com/users.rhtml?REFID=10148911

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
http://victoriaring.com/
Free online web design tutorials specifically designed
for beginners and intermediate webmasters. Courseware
developed by site owner, Victoria Ring, instructor at
The Ohio State University.
----------------------------2/9---------------------------
     Ezine Ads for $2 each!  Could this be a typo? NO!!
     You read it right. Visit the "HOME OF THE $2 ADS"!
  Circulations range from 300 - 10,000+!! Hurry, the sooner
you order, the sooner your ad will run! For details follow
    the banner ad at http://www.webmaster-tips-weekly.com
----------------------------1/1---------------------------
Publicity expert Paul Hartunian has a great deal
you’ve got to check out.  His “Million Dollar
Publicity Newsletter” is packed with how-to
information that'll help you get FREE advertising
on radio, TV, newspapers, etc.  Regular rate is
$197/yr. But a special 6 month trial subscription
is just $7.  Go to:  http://www.prprofits.com/?wtw
----------------------------1/1---------------------------
TIME SAVERS GAZETTE. Double or triple what you can
accomplish at work ... and still have time and energy left
over for family and friends! Free subscription:
<mailto:subscribetsg02@...>
Time and energy-saving techniques and productivity tools
will revolutionize how you think about time and your work!
<http://www.proofpositive.com>
----------------------------1/1---------------------------
Learn how to leverage the power of affiliate programs! Visit
our directory at:  <http://www.affiliatematch.com/?dd>
and let us show you the programs that can help you make money!
If you manage an affiliate program, visit our newest service:
AffiliatePromote! located at
<http://www.affiliatepromote.com/?dd>
----------------------------1/1---------------------------
Valuable Tips -The place for useful information and great
shopping! Need a new pair of sneakers? Holiday gifts? Flowers?
Books? Computer hardware or software? Toys? Drugstore items,
including prescriptions? Weight management tips? All this and
more plus useful information at Valuable Tips.
http://www.valuabletips.com  mailto:shopping@...
----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
          Webmaster Tips Weekly * ISSN: 1526-2235
==========================================================

••••• Providing you with useful quick tips to improve your
       Web Site ==> http://webmaster-tips-weekly.com ••••••
                                          ___       ___
Thank you for recommending              /   \     /   \=|
this ezine to your friends              \___/     \___/ |=
http://go.MailBits.com/Tell.asp?13938.2   |_       _|_
                                          /++\_____/xxx\
Archives available by                   /++++++|xxxxxxx\
sending blank email to                  |++++|    |xxxx|
mailto:web_tips_archives@...   |++++|    |xxxx|
                                           ||        | |_/|
•••••  Friday, January 21, 2000 •••••     ||_      _|

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.


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==========================================================
IN THIS ISSUE
==========================================================

1.  "Meta Tags Are Not A Magic Solution" by windsong
2.  Webmaster Tips Weekly Award - Marketing-Resources.com
3.  January Special(s) - Free Web Hosting with Virtualis!
4.  Tip(s) - "Turn Failure Into Success" by Dr. Nunley
5.  Webmaster Selections - Free Forms and Forms-Related...
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Have you submitted yours?
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

I wanted to provide you with a couple of bonus freebies
this week - to help provide a little extra cash.  You
could use that, now, couldn't you?

First, there is X.com.  X.com is an online banking
experience link no other.  I was not so "sure" about the
whole idea of having an online bank account, until one
of my dear clients paid me with this method. I signed up
and have been very pleased with X.com.  And, the best part,
at least initially, is that X.com will give you $20 for
signing up for an account.  Yes, right away!  Please do me
the favor, if you will, and follow this link if you would
like to sign up for your free X.com account and receive
$20 instantly ===>
http://andersoncreations.com/redirect/x.html

Another freebie that I wanted to tell you about is
BePaid.  This web site gives a whole different twist
on the pay-to-surf programs.  This program will pay
from $20 and up for each hour of viewing ads that you
want to view.  You do not have to be surfing while you
view. Please see the ad (below) in the classified section
for more information.   I think this one is well worth
the free sign-up!

I am still formulating the article on how to choose
the right web host for your needs.  I want to be as
neutral as I can, even though I personally think that
Virtualis is the best that is out there, so stay tuned
until next week for that article.  Instead, we have
provided a great article by windsong on Meta Tags.

Well...Til next week - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1.  Article - "Meta Tags Are Not A Magic Solution"
                by windsong
==========================================================

Meta tags are useful in getting better listings in the
search engines. However, not all search engines support
meta tags. This means that some search engines ignore
them. But include meta tags in your document for the
engines that do use them. It will significantly increase
your rating.

There are many, many different meta tags. The only ones
you need to be concerned with are the "description" and
"keyword" tags. (And "title" tag, of course.) The
description tag provides a summary which appears when your
page comes up on a search. Without this "description" the
search engine will create one. It will generally use the
first few lines of text at the top of your page. Meta tags
are to be placed inside the head tags. Here is what your
meta tags should look like:

<HEAD>
<TITLE>Web Site Utilities for Webmasters</TITLE>
<META NAME="Description" CONTENT="Utilities for every webmaster
who wants to optimize their web site pages.">
<META NAME="Keywords" CONTENT="web site utilities, webmaster
utilities, web site optimization">
</HEAD>

Search engines that read everything on your page will
include alt tags and links to a banner that is at the very
top of your page. This is why it is not a good idea to have
a banner at the top. The beginning of your page should be a
title (use keywords here) and text. The first paragraph
should be heavy with keywords, but not so heavy as to make
it difficult to read or understand. You want to work the
keywords in so it sounds natural for them to be there.

If your site is heavy on graphics and short on text, then
you need to use meta tags. Otherwise, you have very little
chance to come up on the search engines. Consider the meta
tags as tools that make up for a lack of text on your site.
Your best option, however, is to have a site that is heavy
in content and text. You will not only get a better ranking
in the search engines, but you will please the people who
visit your site. After all, isn't this the name of the game?

"Keywords" tags provide keywords for the search engine to
associate with your page. It gives your page a chance to
come up if someone is searching for one or more of your
keywords. Choose your keywords carefully. Try to imagine
what the searcher will enter for their search. Do NOT use
keywords that are not relevant to your site. Many people
think that because "sex" is one of the most common keywords
used for a search, that it is good to include it in their
keyword list. This is just another form of spam. Don't do
it. You could get a lot of hate mail.

Key words should always be two or more words, in other
words, key phrases. If you only use single keywords you
are likely to get lost in the crowd. For example, if you
have a site that specializes in 'free business opportunities',
list that as a keyword phrase instead of listing each word
ie: free, business, opportunities. It is not likely that
someone looking for 'free business opportunities' is going
to type in just 'business' into their search. Can you imagine
all the sites that would come up if that were the case? You
would be lost in the crowd. Be specific with your keyword
phrases. Put yourself in the place of the person doing the
search. What are they likely to type in as their search?

It is not enough to have a list of keywords in your meta
tags. These keywords must also appear in the title tag as
well as in the text on your page. If you fail to do this,
then your ranking with the search engines will be low, no
matter how may keywords you have. It is most important that
your keywords appear in the first paragraph on your page.
They should also be in the title and headers. Some search
engines also read 'alt tags'. Be sure to use relevant
keywords there also.

Some of the search engines don't like line breaks in meta
tags. It is best to have your meta tags as one long line
rather than having it wrap. I have been told that if your
tags wrap, the search engine only reads the first line.

You do not need a mile long string of keywords. The search
engine will not read all of them. The standard is 1024
characters. The spaces between your keywords also count
as a character. Don't use spaces. Use commas to separate
your keywords. Select your keywords very carefully,
and arrange them in order of importance.

There are no 'secrets' to search engine success. Meta tags
are not a magic solution to getting listed. Using meta
tags along with other methods, such as having a content
rich site, will dramatically boost your ranking in the
major search engines.

«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»«€»¥«€»§

windsong is the webmaster/publisher at Marketing Resources,
where you will find marketing and promotional resources.
http://marketing-resources.com/

Subscribe to windsong's free e-zine:

All About Search Engines!(tm)  Send a blank email to:
mailto:aboutsearchengines-subscribe@onelist.com

«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»§«€»¥«€»«€»¥«€»§


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
Marketing-Resources.com at
http://www.marketing-resources.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

The webmaster of this site, windsong, does an excellent
job of providing her internet viewers with marketing
resources and creative ideas as well as useful
information for visiting web designers and webmasters.

Her site is easily navigated to provide every surfer with
exactly what he or she may be searching for, in addition
to answers to your design and marketing questions.

The design of the web site is very clean and straight-
forward with a creative edge that is pleasing to the
eye.

I would recommend taking a moment to visit windsong's
site and learn from her creative web design techniques
as well as the vast amount of useful information that
she provides for you.


==========================================================
3.  Subscriber Special - 1/2 Price Media Kit & More!
==========================================================

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

Virtualis  W E B   R E F U G E E   Promotion
F R E E   H O S T I N G   T H R U   F E B R U A R Y

Virtualis, the premier web hosting company (and the
Editor's personal choice) is offering free hosting
for the remainder of January and for the month of
February for those clients who are transferring
their accounts from another hosting company.

AndersonCreations.com has been hosting with Virtualis
for almost a year and we have never had our web site
"go down."  The customer service compares to none -
only an email away - 24 hours 7 days a week.  Now
who can compare to that?

Virtualis.com will transfer your files from your
former hosting company to Virtualis.com when you
sign up with Virtualis within the month of January.

To find out more information and/or to sign up for
your free hosting, go to...
http://www.virtualis.com/vr/danderso
and mention "Refugee Promotion - Anderson Creations"
when asked how you heard about Virtualis.  This is
the way that you can claim your free hosting.


==========================================================
4.  Tip(s) - "Turn Failure Into Success" by Dr. Nunley
==========================================================

One of the reasons why huge fortunes are being made in
California's Silicon Valley is failure is no big deal.

Among the thousands of Internet start-ups, many are
bound to fail.  Those caught in bad deals simply jump to
a new idea and try again.

AOL founder Steve Case says the harder they fall the
bigger they become.  Case is convinced from his personal
experience that major failures sharpen a company, bring
new knowledge, and help the firm to come back strong.

Here are some ways to brainstorm for new ideas after an
idea, product, or service turns out to be a disappointment.

Find someone outside your circle to look through your
failure and see where things tripped up.  Often a fresh
view can give you clues you hadn't thought of.

Take a long look at your marketing.  Does the average
customer understand it?  Is there a way to refocus it for
a stronger appeal?

Even when business is going well and sales are mounting,
take time to look for things that could challenge your
success.

-----------------------------------------------------------
Get Kevin's BIG new online book “How Web Sites Sell.”
Packed with strategies top sites use to earn big money.
Plus a long list of FREE promotional tools, shopping cart,
and more.     http://DrNunley.com/.
-----------------------------------------------------------


==========================================================
5.  Webmaster Selections - Free Forms and Forms-Related...
==========================================================

The following links cover a wide variety - from web form
processing to offline forms for personal use....

BetterOrganized.com
http://www.betterorganized.com/default.htm
This web site provides a vast amount of high-quality
printable forms for your personal use.  Worth the visit!

Free Forms
http://www.free-forms.com/
I haven't actually used their services, but according to
their description, this web site provides "automatic
database for customized forms.  The place to create, store
and distribute forms over the Internet."

Freedback.com
http://freedback.com/
Again, I haven't used this service myself, but they claim
to help you "have a form running on your site in 10 minutes."

Response-o-matic.com
http://www.response-o-matic.com/
According to Response-o-matic, they let "you design your
forms any way you want, asking your visitors as many
questions as you like. The form submissions are emailed to
you every time a visitor to your Web site submits a form."

cgi-resources.com
http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Form_Processing/
(You may have to cut and paste the above URL)
This is the editor's personal favorite place to visit
when designing forms and form processing techniques.
Great place for all you techies out there!


==========================================================
6.  Featured Ezines & Discussion Lists
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
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       mailto:subscribe_achome@...?subject=wtw
          http://www.caolson.com/ac-home-inspector/
----------------------------5/5---------------------------
http://victoriaring.com/
Free online web design tutorials specifically designed
for beginners and intermediate webmasters. Courseware
developed by site owner, Victoria Ring, instructor at
The Ohio State University.
----------------------------1/9---------------------------
                   Banner Tips Newsletter
            http://www.orchidwebdesign.com/tips
FREE Monthly ezine featuring news, tips, and information
about banner advertising.  Learn how to generate traffic
                 by building better banners!
              bannertips@...
----------------------------3/5---------------------------
BUSINESS JOKES WEEKLY
A humorous and insightful look at how to improve your
business and your career. This weekly joke list comes with
commentary on how the joke illustrates common business
mistakes, best practices, pitfalls, and successes.
Subscribe at http://www.imswest.com/ezinesi.html
----------------------------2/5---------------------------
Promote Plus Gazette, articles and resources
to promote your web site. All subscribers will
receive FREE ads and the opportunity to submit
their sites for a free listing on the ezine.
To subscribe email promoteplus-subscribe@egroups.com
or visit http://www.webmastergate.com/gazette.html
----------------------------3/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - Yours could be here!
===========================================================

Have you submitted your web site yet?
Would you like to be featured here?
Don't be shy.....Submit yours at....
http://www.andersoncreations.com/ezines/wtw.html



===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

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----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
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------------------------------------------------------------
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ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
       Webmaster Tips Weekly  *  ISSN: 1526-2235
==========================================================

           ** Now Combined with AC Designer ***
           * http://www.andersoncreations.com *
           * Providing you with useful quick **
           ** tips to improve your Web Site ***

Archives available by sending blank email to
mailto:web_tips_archives@...          \\//
                                               (o)(o)
Thank you for recommending this ezine           |_
http://go.MailBits.com/Tell.asp?13938.2        \__/

            *****  Friday, January 7, 2000 *****

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

====================> Sponsor Ad 1 of 2 <==================

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====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  Article - "Cross Linking" by Michael Campbell
2.  Webmaster Tips Weekly Award - Web Source
3.  January Special(s) - Free Web Hosting with Virtualis!
4.  Tip(s) - "Get the Right Key Words" by Dr. Nunley
5.  Webmaster Selections - Ezine Publishers Resources
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Business Recorder
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

WOW !  What a week!   I don't even know where to begin,
so I will skip ahead to an exciting piece of information
that I just MUST share with you.....

Virtualis, the high quality web host (and my personal
favorite) is offering free web hosting for the remaining
days of January and for all of February when you sign up
for web hosting with them.  Also - they will transfer
your files FREE.  More information below in the Monthly
Specials column.

Last week we had a wonderful article by Jennifer Stewart.
She provided us with a wonderful bio following her article,
but no link or email to reach her.  After some searching,
I located her URL at http://www.write101.com/.

We will be looking at ways to determine a good web host
next week in our feature article.  This week, I obtained
permission to reprint an excellent article on using pixels
in web site design and promotion.

Well...Til next week - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1.  Article - "Cross Linking" by Michael Campbell
==========================================================

Cross Linking -->
(The when, how and why of using transparent gif graphics
  to cross link pages)

Recently I wrote an article on how your web site can
generate over 25 times more buying customers in less than
a year. There seemed to be some confusion on how a
transparent gif graphic could be used to cross link pages.
Many of you asked for samples or downloads to look at.
Plus how big the gif should be and how many of them should
be used, so I'll try to explain it in detail here.

WHY CROSS LINKING IS IMPORTANT

What is on your web site is only part of the puzzle when
it comes to good search engine positioning. Search engines
are now employing various "off page" criteria. You've
probably heard terms like "link popularity, link density,
link relevancy". They all have slightly different meanings
but what it boils down to is that the links leading to and
from your web site, are being analyzed, assessed,
evaluated and then ranked, to determine where your site
should come up in search results.

There is also one major search engine company - that also
owns two other large engines - that has a real nasty habit
of binging and purging out pages. One month you'll have
100 pages in the indexes, and the next month it purges all
but three or four of your web pages. Now you either have
to scramble and resubmit the indexed pages with links to
all your other pages.

Or, if you used the cross linking technique, every single
page has links to all your other pages. So even if only
one page remains in the index, when the spider comes
crawling to update, all your other pages will be found
again, automatically.

If you want to beat the linking criteria of many the
search engines and stop the binging and purging of your
pages, then it's more important than ever, to get your
web sites cross linked together. Simply put, cross
linking means to link all your sites and pages together
using visible text links or invisible pixel links.

WHY USE INVISIBLE PIXELS

A regular web site might have 10 links to 10 internal
pages and a "links" page that leads to some other sites.
But what if, you've got say, 10 other web sites and want
to link to them all. Plus you have over 100 doorway or
hook pages, and you want to link to all of them too.
Well, that would create a big mess of visible links,
hundreds of links that would do nothing but confuse your
visitors....enter the invisible pixel technique.

HOW BIG IS A PIXEL

An invisible pixel is a transparent gif graphic, one
square pixel in size. Depending on the dots per inch or
dpi of your monitor, that may be 1/72 or 1/80 or even
1/96 of an inch. So you could have links to 70 pages and
it would occupy an area on your monitor screen less than
1 inch wide by 1/72 of an inch high. If you put this
string of pixels at the bottom of your web page, after a
couple of carriage returns, the likelihood of it being
discovered or clicked on by anyone is minimal. The search
engines will find it though, and many of them have spiders
or crawlers that will follow the links.

HOW MANY DO YOU NEED

Place as many gifs on your pages as you require. I have
provided a sample invisible pixel for your own use, you
can find it here....

http://www.1-internet-marketing.com/pixel/

I put the graphic (called follow.gif) in a directory, so
you can save the image to your hard drive. Note that if
you click on it, your browser will display nothing....
because it's invisible. I also made this sample 10 pixels
wide so it's a little easier to grab and work with. You
may want to reduce its width, once you paste it into
your html page.

You can copy and paste the graphic as many times as you
need, each time making the gif link to a different web
page. Some of my customers just make a stock footer that
goes on the bottom of every single web page they create.
This footer contains contact info, navigation panel,
copyright info and you guessed it, hundreds of invisible
pixel links. You can take a look at one such page here:

http://www.dynamicmedia.com

At the bottom of the page there are around fifty or so
links, can you see them? The search engine can. To see
the invisible links, just "View Source" in your browser
window, or save the page to your hard drive and open it
up with an html editor. Note that I have links leading
to home pages, internal pages and hook (doorway) pages.

THE TECHNICAL STUFF

Here is the actual html code that goes into making an
invisible pixel. First of all, there are two parts to a
hypertext link in html code. The first part is the url or
destination of the link that search engines follow. The
second is the part that people see on the web page as
the familiar blue underlined text.

<A HREF="http://www.1-internet-marketing.com">This is the
blue text that people will see.</A>

We can do the same thing with a picture or graphic. The
first part contains the destination.... where I want the
search engine to go. The second part calls up a gif
graphic called "follow.gif", that is 1 pixel by 1 pixel
in size.

<A HREF="http://www.1-internet-marketing.com/store.htm">
<B><IMG SRC="follow.gif" WIDTH="1" HEIGHT="1"
ALIGN="BOTTOM" BORDER="0">

WHAT MAKES IT INVISIBLE

There are two things we need to do, to make the graphic
invisible. First off we need to use image editing software
to make the gif transparent. In other words, it takes on
the same color as the background color of the web page,
which makes it appear invisible. The good news is, I've
already done this part for you with the sample you can
download. The second part is to make sure the BORDER="0"
in the html code. That will prevent a blue border or box
from being drawn around your invisible pixels.

CONCLUSION

Cross link all of your home pages, internal pages, and
hook pages to each other. When the search engine comes to
catalog your page it finds links to all your other pages.
If the engine is a spider it will crawl and add your other
pages to its index. Being cross linked gives your pages a
greater chance of being cataloged and having your pages
"stick" in the index. Some search engines even prefer this
method of "finding" your pages rather than having you
announce them to their submission areas.

-----------------------------------------------------------
Michael W. Campbell is the author of the new internet
marketing book "Nothing But 'Net: How I Generated
$750,000.00 in Internet Revenues in Less Than a Year
With Virtually No Advertising Costs."
< http://www.1-internet-marketing.com/nbn/ >
-----------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
Web-Source.net at http://web-source.net

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

The name says it all - Web-Source.net provides free
resources for the Webmaster.

To give you an idea of what you will find at this
web site -->  Directories for Webmasters, E-zines,
CGI Scripts, JavaScripts and more.  You also have
access to Free Content, Promotion, and Services.

Ok, we've shown that Web-Source.net has content...
but design?

The home page of Web-Source.net clearly lays out
the web site and its contents without overwhelming
the viewer nor appearing too much like a site
navigation page instead of a home page.

Web-Source.net is worth visiting and worth the
vote for the Webmaster Tips Weekly Award!

==========================================================
3.  Subscriber Special - 1/2 Price Media Kit & More!
==========================================================

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

Virtualis  W E B   R E F U G E E   Promotion
F R E E   H O S T I N G   T H R U   F E B R U A R Y

Virtualis, the premier web hosting company (and the
Editor's personal choice) is offering free hosting
for the remainder of January and for the month of
February for those clients who are transferring
their accounts from another hosting company.

AndersonCreations.com has been hosting with Virtualis
for almost a year and we have never had our web site
"go down."  The customer service compares to none -
only an email away - 24 hours 7 days a week.  Now
who can compare to that?

Virtualis.com will transfer your files from your
former hosting company to Virtualis.com when you
sign up with Virtualis within the month of January.

To find out more information and/or to sign up for
your free hosting, go to...
http://www.virtualis.com/vr/danderso
and mention "Refugee Promotion - Anderson Creations"
when asked how you heard about Virtualis.  This is
the way that you can claim your free hosting.


==========================================================
4.  Tip(s) - "Get the Right Keywords" by Dr. Nunley
==========================================================

I read a lot of articles trashing search engine promotion.
Still, when I look closely at where a client is getting
most of their web site visitors, search engines are one
of their best friends.

Tweaking your site for search engines is still one of
the most effective ways to increase your web site hits.
Search engines send people to your site when the user
types a search word or phrase into the engine. If your
site contains that word or phrase, your site is listed
as one of the choices to visit.

Keywords can be tricky. Sites often discover that people
don't search for them with the keywords they expected.
Instead of searching for "sports equipment" they search
for "football supplies." Rather than typing in "CPA" they
type "bookkeeping help."

Think of all the different ways people describe what you
do. Use the same words and phrases you hear many of your
customers use.

Big companies buy access to a database of keywords
supplied by search engines. You can get similar results
with programs that check the effectiveness of your search
terms.

Check out http://WebPositionGold.com/,
AddWeb http://www.cyberspacehq.com/addweb/, and free
AgentWebRanking http://www.aadsoft.com /.

-----------------------------------------------------------
Read Kevin's new book "Marketing After Y2K-Sensible
strategies for staying profitable through thick and thin."
Now on-line at http://drnunley.com/
Reach Kevin at kevin@...
-----------------------------------------------------------


==========================================================
5.  Webmaster Selections - Ezine Resource Web Sites
==========================================================

The following are some of the Editor's favorite
resourceful web sites for Ezine Publishers...
This list may seem rudimentary to some of you, but needs
repeating for those of us that may be new to ezine
publishing.  Also, this list is only a start, there are
so many more web sites, that we are unable to list all of
them here

EzineUniversity.com and all of Kate Schultz's web sites...
http://ezineuniversity.com    http://ezinearticles.com
http://e-zinez.com   http://ezinenewswire.com
Everything you need is provided in these web sites

List-Universe....
Especially http://www.ezine-tips.com   and
http://www.list-tips.com   See for yourself the quality
at this collection of web sites.

Sendfree
http://www.sendfree.com
Wonderful ad exchange autoresponders.  Great for those
articles and ezine archives that you want to make
available to your subscribers and potential subscribers.

Idea Marketers
http://www.ideamarketers.com
The web site that marries the writer and the publisher.
Many useful publisher tools and writer exposure


==========================================================
6.  Featured Ezines & Discussion Lists
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
              A C   H O M E   I N S P E C T O R
       The *Free* ezine for homeowners and handypeople
       mailto:subscribe_achome@...?subject=wtw
          http://www.caolson.com/ac-home-inspector/
----------------------------5/5---------------------------
                   Banner Tips Newsletter
            http://www.orchidwebdesign.com/tips
FREE Monthly ezine featuring news, tips, and information
about banner advertising.  Learn how to generate traffic
                 by building better banners!
              bannertips@...
----------------------------2/5---------------------------
Promote Plus Gazette, articles and resources
to promote your web site. All subscribers will
receive FREE ads and the opportunity to submit
their sites for a free listing on the ezine.
To subscribe email promoteplus-subscribe@egroups.com
or visit http://www.webmastergate.com/gazette.html
----------------------------2/5---------------------------
The "Writers and Publishers Connection Newsletter" lists
many E-zine Publisher's Content Needs, and Articles are
announced!  Say 'Subscribe Me' or get a sample 1st, from:
mailto:writin2@...  or view online archives at
http://www.andersoncreations.com/wp
----------------------------5/5---------------------------
BUSINESS JOKES WEEKLY
A humorous and insightful look at how to improve your
business and your career. This weekly joke list comes with
commentary on how the joke illustrates common business
mistakes, best practices, pitfalls, and successes.
Subscribe at http://www.imswest.com/ezinesi.html
----------------------------1/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - Business Recorder
===========================================================

Business Recorder
http://brecorder.com
Offers business, general and political news from Pakistan,
full Pakistan stocks coverage, FREE Classified Ads, FREE
Email Service, and more ...


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

             F-R-E-E:
          Were hot dogs ever made of dogs?
          How do astronauts use the bathroom in space?
          What's so French about French fries?

          For the answer to these and other curious questions,
          go to http://go.MailBits.com/trivia.asp?13938.1

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
Get free information delivered straight to your email
box. Subscribe to as many newsletters as you want
Go here now http://www.bestnewsletters.com
----------------------------1/9---------------------------
Ezine Ads for $2 each!  Could this be a typo? NO!! You
read it right. Visit the "HOME OF THE $2 ADS"! Circulations
range from 300 - 10,000+!! Hurry, the sooner you order, the
sooner your ad will run! For details follow the banner ad
at http://www.webmaster-tips-weekly.com
----------------------------1/9---------------------------
Learn the incredibly PROFITABLE trade
of Mobile Locksmithing!  Earn up to
$5500 per month, be your own boss, and
have the time of your life helping others!
We have the tools you'll need and an
EXCLUSIVE online e-book showing exactly
what to do to get set up!
<http://www.lockpickers.com>
----------------------------1/1---------------------------
With all the money everyone on
the internet is making, don't
you deserve to make some too?
Learn how!  Check out this
website, to receive information
on how you can learn, what the
success stories are doing to
make their profits!
<http://www.cc-pages.com/vips/LorettaMavis/index.htm>
----------------------------1/1---------------------------
       Tired of spending all your time on your web site
       design and marketing to make the sum total of $0?

         -------->  Make Your Site Sell <------------

       Don't take my word for it, get your *Free* taste
       at http://www.sitesell.com/andersoncreations.html
----------------------------1/1---------------------------
FIREBALL2000 - RAPID $$$ REPLICATOR !!!
IT'S BRILLIANT !!! EUREKA !!!  You Have
Found THE MOST EXCITING WEB SITE ON THE
INTERNET !!! Here You Will See How .....
YOU CAN GET 19,530+ VISITS TO YOUR WEB
SITE AND EARN $156,250+ IN JUST 6 WEEKS!!!
It's SIMPLE and EASY !!! Go NOW to:
<http://www.fireball2000.net/ads.cgi/BR2364>
----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
   Webmaster Tips Weekly / AC Designer * ISSN: 1526-2235
==========================================================

           ** Now Combined with AC Designer ***
           * http://www.andersoncreations.com *
           * Providing you with useful quick **
           ** tips to improve your Web Site ***

Archives available by sending blank email to
mailto:web_tips_archives@...          \\//
                                               (o)(o)
Thank you for recommending this ezine           |_
http://go.MailBits.com/Tell.asp?13938.2        \__/

            *****  Friday, January 7, 2000 *****

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

====================> Sponsor Ad 1 of 2 <==================

       Tired of spending all your time on your web site
       design and marketing to make the sum total of $0?

         -------->  Make Your Site Sell <------------

       Don't take my word for it, get your *Free* taste
       at http://www.sitesell.com/andersoncreations.html

====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  Article - "The Saga of the alt tags..." - J. Stewart
2.  Webmaster Tips Weekly Award - GreatDomains.com
3.  January Special(s) - 1/2 Price Media Kit & More!
4.  Tip(s) - "Promote To Local Media" by Dr. Nunley
5.  Webmaster Selections - Free Web Building Tools
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Secrets2Success
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

Hello all and welcome to the year 2000 AND welcome
to our new domain - http://www.webmaster-tips-weekly.com!

We are not quite fully "up" yet - still have some work
to do, but we are hoping to go beyond just an archive
center for this ezine, and become a useful webmaster
free resource site too.  Got a suggestion?  Drop me a
line at mailto:webmaster@...

Til next week - y'all take care now

Deborah    mailto:webmaster@...


==========================================================
1.  Article - "The Saga of the alt tags..."
                by Jennifer Stewart
==========================================================

Six months ago, my experience with PCs was limited to
basic word processing, and the most technical term I
knew was, "Load game".

Today, I maintain my own simple website and I roam the
internet with confidence.

In the months in between, I gained more worry lines and
lost more sleep than I ever did when my children were
teenagers!

Most of my frustration was due to the lack of any
simple instructions on how to do the most basic things.
Allow me to illustrate with the Saga of the alt tags....

After creating a killer of a website, complete (or
should that be "replete"?) with dancing raisins,
goldfish swimming in bowls, bounding panthers, five
different fonts on every page and a flock of birds
that flew from one side of my page to the other (is
that cool, or what?!) - I decided that I'd log on to
one of those sites that offered a free assessment of
web pages.

I couldn't understand 90% of the report, but one point
did penetrate, and that was the warning that I should
use "alt tags".

I was convinced of the need to use alt tags (I'd
received so many "warnings"); I was willing to use
alt tags; I was desperate to use alt tags - but what
on earth were alt tags?

I scoured the Help files on all my programs; I visited
all the message boards and help forums I could find; I
instigated searches on the internet's finest search
engines .....

Every source told me that I should definitely use alt
tags, without explaining what they were.

As the time decreased and the frustration increased, I
finally found out that alt tags were the alternative
names for images and that they should provide a
description of the image.

I dutifully went through, typing in names for every
image on my site..."red bullet; black square bullet;
black round bullet; black squiggly bullet ......."

This seemed totally pointless - but I'd been told by
the web's finest to include the name of each image and
who was I to argue?

A couple of weeks later, I happened to be viewing the
source code for a site that was number one in a search
listing, when I noticed that their alt tags included
the name of their site.

Clever!

I spent another few hours, changing all my alt tags to
read, "mysite red bullet; mysite black square bullet ...."

This nagged at me, however; it seemed a bit too close
to trying to fool the search engines for my comfort.

It wasn't until another month had passed that I read
yet another article that explained why alt tags were
necessary. It seems that many people turn off the
images on their browsers and the alt tags show up in
place of the missing goldfish, birds etc.

Suddenly, it all made sense - there was actually a
logical reason to include alt tags - they weren't names
or descriptions, they were captions. (I have to confess,
that I haven't added 'captions' to all my bullets this
time - I know it's possible to use "invisible tags"
- alt=" " - but I haven't quite had time to do it ....
it's next on my list ...)

So, now when you visit my site, you'll notice that my
alt tags are phrases that tell you something about what
the site has to offer, "Professional writing services,"
"Home study tutorials," "Improve your writing" and so
on.

And it only took me four months to discover this!

How many millions of hours have been spent in fruitless
searches for such simple problems? We could have found
the answer to the meaning of life in less time!

If you're struggling to get started, email me now.

-----------------------------------------------------------
Jennifer Stewart offers professional writing services -
copy writing, editing and proof reading your: web pages,
press releases, technical booklets, newsletters, business
proposals, reports or any other writing projects.

Jennifer has a degree in English and History and taught
senior High School for over twenty years. During that
time, she was Head of Department, responsible for
devising and implementing teaching programs, and for
supervising young teachers. After leaving full-time
teaching, she wrote (and now markets) writing courses
for students and adults who want to improve their writing
skills.
-----------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
GreatDomains at http://www.greatdomains.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

In addition to our criteria above, I couldn't help but
also apply the template for a Site That Sells as taken
from Ken Evoy's book "Make Your Site Sell."  Mr. Evoy
indicates that the criteria for a Site That Sells is:
   ° Product or Service
   ° Traffic
   ° Web Site Design

Product ==>
GreatDomains.com has a great service - enabling buyers
and sellers of domain names to congregate.  This is
definitely a growing field of interest for internet
marketers and webmasters alike.

Traffic ==>
In surfing through GreatDomains.com you will see that
they are very effective in their advertising and search
engine submissions (that's how I found them), thereby
creating traffic.

Design ==>
Well anybody who is able to read could navigate this
site and find what they are looking for here. The
inclusion of their successful sales of domain names
also lends itself to credibility.  As it relates to
design and content - this is a beneficial asset.

Note: For more information about the book referenced
above "Make Your Site Sell" you may follow this affiliate
link ---> http://www.sitesell.com/andersoncreations.html)

==========================================================
3.  Subscriber Special - 1/2 Price Media Kit & More!
==========================================================

1/2 Price on any and all Media Kit Prices for
Anderson Creations and Webmaster Tips Weekly.
To view the current media kit, send a blank
email to mailto:mediakit@...

Then, simply divide any price you see in half
and that is YOUR cost as a valued subscriber!

When you decide on a media package or ad, contact
me at mailto:webmaster@...

--------- A N D ---------

I have a "surprise" special for you starting next
week :)


==========================================================
4.  Tip(s) - "Promote To Local Media" by Dr. Nunley
==========================================================

Media are constantly looking for new stories and
information that will interest their audiences.

Chances are, your town has at least one major newspaper,
several smaller papers, a few TV stations, a bunch of
radio stations, and at least one cable company.

Local media like to cover local stories.  You have a
much better chance of getting free publicity from a
reporter in your area than from national media.

Send media a press release when you have something new
to announce: a new product, service, public service
program, or alliance with another business.

Small businesses often make good feature stories.  Work
up a sheet of helpful tips related to your business.
Make sure they are things the media audience will be
interested in.

Local talk radio stations and programs are constantly in
need of interesting guests.  Watch for times when your
area of expertise fits with a breaking story, holiday, or
issue the media is covering.

Work with local charities and  blow your own horn.

-----------------------------------------------------------
Kevin writes your press release and sends it to 5,000 media
contacts nationwide.  Even one story can be worth $1,000s
in FREE advertising.  See Kevin's low-cost package at
http://DrNunley.com/.  Reach him at kevin@....
-----------------------------------------------------------


==========================================================
5.  Webmaster Selections - Free Web Building Tools
==========================================================

The Editor of this ezine would like to thank Mr. Karl
Resch of Free Webmaster Tools Ezine for introducing us
to these valuable web sites.  Visit his site at
http://www.freewebmastertools.com

Hand Made Web - The Free Web Graphics Library
http://lightning.prohosting.com/~hmweb/

Free web graphics by Art for the web
http://www.webpagedesign.com.au/bg.html
Get your free web page template(s) in exchange for a
link to their web site.

Free News Pages, Journals, Weblogs and More
http://www.velocinews.com/

JanSoft Freeware and Shareware
http://members.xoom.com/JanVee/freeware.htm

123Utilities
http://www.123utilities.com/
HTML Table Generator and more


==========================================================
6.  Featured Ezines & Discussion Lists
==========================================================
        Benefit from the experience of 30 plus years
       =========>  for what?   Your home!  < =========
              A C   H O M E   I N S P E C T O R
       The *Free* ezine for homeowners and handypeople
       mailto:subscribe_achome@...?subject=wtw
          http://www.caolson.com/ac-home-inspector/
----------------------------5/5---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
mailto:justmykids-subscribe@egroups.com
http://www.andersoncreations.com/justmykids/
----------------------------1/1---------------------------
                   Banner Tips Newsletter
            http://www.orchidwebdesign.com/tips
FREE Monthly ezine featuring news, tips, and information
about banner advertising.  Learn how to generate traffic
                 by building better banners!
              bannertips@...
----------------------------1/5---------------------------
Promote Plus Gazette, articles and resources
to promote your web site. All subscribers will
receive FREE ads and the opportunity to submit
their sites for a free listing on the ezine.
To subscribe email promoteplus-subscribe@egroups.com
or visit http://www.webmastergate.com/gazette.html
----------------------------1/5---------------------------


===========================================================
7.  Featured Subscriber Link(s) - Secrets2Success
===========================================================

Secrets2Success
http://www.secrets2success.com/special69140/index.html
Learn how to make at least $5,000 a week.  Simple & easy
to learn, guaranteed!


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

             F-R-E-E:
          Were hot dogs ever made of dogs?
          How do astronauts use the bathroom in space?
          What's so French about French fries?

          For the answer to these and other curious questions,
          go to http://go.MailBits.com/trivia.asp?13938.1

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
Get free information delivered straight to your email
box. Subscribe to as many newsletters as you want
Go here now http://www.bestnewsletters.com
----------------------------1/9---------------------------
Ezine Ads for $2 each!  Could this be a typo? NO!! You
read it right. Visit the "HOME OF THE $2 ADS"! Circulations
range from 300 - 10,000+!! Hurry, the sooner you order, the
sooner your ad will run! For details follow the banner ad
at http://www.webmaster-tips-weekly.com
----------------------------1/9---------------------------
*FREE*    ONLY THE BEST JOKES!    *FREE*
That's all you will hear from the Joke Wizard. I weed
through all the junk and send out the freshest funniest
jokes around. Guaranteed to make you laugh.
--Give it a try today!--   http://www.jokewizard.net
To Subscribe: mailto:JokeWizard-subscribe@onelist.com
Weekly Version:
mailto:JokeWizardWeekly-subscribe@onelist.com
----------------------------1/1---------------------------
Two very exciting and money making activities to promote:
Business on a Disk http://www.onlinetrader.com/1996 and
The Blowout Center Super Store offering spectacular
savings on everyday household items.
http://www.blowoutcenter.com/mainfrm.cfm?tpid=43&rid=1996
For any questions contact me:
Liz White  girlz44@...
----------------------------1/1---------------------------
Dozens of companies will pay you to surf!
Send Someone A Smile
http://www.refmaker.com/funpages/minnie.shtml
Did you know there are dozens of companies that pay
you to surf?  Join Now...
https://www.alladvantage.com/joinsecure.asp?refid=BUE-168
email: SawyerCft@...
----------------------------1/1---------------------------
GET THE HOSTING YOU DESERVE!
With ABC Hosting you get fast,
professional webhosting, FREE
marketing and promotional support,
FREE unlimited tech support,
and fast, dependable, personal
service. Money Back Guarantee!
<http://www.abchosting.net/?refid=29333>
----------------------------1/1---------------------------
How did Eve get Adam to eat the Apple
in the Garden of Eden? Why did Adam
eat the Apple? You will be amazed and
enjoy the simple answer to this long
unsolved mystery that has been recently
discovered in Europe. You can use it
on your Adam or your Eve too~ Visit:
http://www.angelfire.com/mi2/tobaccoparadize/compulsion.html
----------------------------1/1---------------------------
* FREE *  T R A F F I C   T E C H N O L O G Y    T O O L S
/^\/^\/^\Trade Links With As Many Sites as You Want!/^\/^\
*Free Service Allows AUTOMATIC Trades With YOUR Site!
*Checks for Return Links, Removes Cheaters, & Deletes Dead
  Sites!
*Plus Additional Free Traffic Tools that You Will LOVE!
http://www.linkmatrix.com
----------------------------1/1---------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
   Webmaster Tips Weekly / AC Designer * ISSN: 1526-2235
==========================================================

           ** Now Combined with AC Designer ***
           * http://www.andersoncreations.com *
           * Providing you with useful quick **
           ** tips to improve your Web Site ***

Archives available by sending blank email to
mailto:web_tips_archives@...          \\//
                                               (o)(o)
Thank you for recommending this ezine           |_
http://go.MailBits.com/Tell.asp?13938.2        \__/

            *****  Friday, December 31, 1999 *****

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

====================> Sponsor Ad 1 of 2 <==================

       Tired of spending all your time on your web site
       design and marketing to make the sum total of $0?

         -------->  Make Your Site Sell <------------

       Don't take my word for it, get your *Free* taste
       at http://www.sitesell.com/andersoncreations.html

====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  Article - "10 Cool Ways To Attract People To Your Web
                Site!" by Larry Dotson
2.  Webmaster Tips Weekly Award - ToyTime.com
3.  December Special(s) - Free Web Site Design
4.  Tip(s) - Reader Tip & Tip by Dr. Nunley
5.  Webmaster Selections - eBook Promotion Sites
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Time Maximizers
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

Well, we have arrived!  Imagine --> tomorrow is the new
millennium!  (Like you didn't already know that :)  )

We have included a "refresher" article - great for the
newbie webmaster and seasoned webmaster alike - on ways
to attract people to your web site.  This article has
been generously provided by Mr. Larry Dotson.

In the mood to create your own eBook?  We have included
some links to sites where you can promote your eBook (and
pick up some more great reading while you are at it!).

We have set up a domain for Webmaster Tips Weekly and will
be officially announcing it next week, provided we have
the electricity and all that is necessary to continue
working on it after Y2K - but then I am an optimist...
(She says, as she fades off into a philosophical moment...)

Well - best to you and see you in the year 2000!

Sincerely,

Deborah
mailto:webmaster@...


==========================================================
1.  Article - "10 Cool Ways To Attract People To Your Web
                Site!" by Larry Dotson
==========================================================

1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it's important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.


2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it's up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.


3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.


4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don't want to
take the time to write one, you could ask other
writers permission to use their articles.


5. Hold free online classes or seminars. They
could be held in your web site's chat room. The
idea of "live" information will definitely entice
people to visit your web site. You will become
known as an expert on the topic.


6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.


7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.


8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.


9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.


10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for club members only.

-----------------------------------------------------------
1075   FREE   Internet   Marketing   E-Books!
http://www.ldpublishing.com
-----------------------------------------------------------

==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
Toy Time at http://www.toytime.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

We chose Toy Time as receiver of this award mostly
because of the user-friendly aspect of this web site
design.  There are many web sites out in cyberspace
that utilize similar search capabilities and directory-
like structure, but Toy Time seemed to stand out as
exceptional in our opinion.

Toy Time gives the surfer the ability to choose toys by
categories such as age, brand, and type of toy, in
addition to searching for a specific toy.  The web site
seamlessly guides you through your selection process as
if knowing exactly what you have in mind to purchase.

Content need not by analyzed.  Toy Time offers a wide
selection of toys for tots through adults with a child-
like heart.

==========================================================
3.  Featured Subscriber Special - Free Web Site Design +++
==========================================================

Free Web Site Design (with Paid Hosting Contract)

We will...
  ° Help you choose your desired domain name
  ° Register YOUR domain name (you pay InterNic fee)
  ° Design up to 5 pages for your web site
  ° Assist you in marketing techniques to get you started

You agree...
  ° To use Anderson Creations Hosting for 12 months and
    prepay for 12 months
                          OR
  ° To use Anderson Creations Hosting for 24 months and
    prepay for 6 months


Hosting options are viewable at
http://www.andersoncreations.com/hosting.shtml


___________We GUARANTEE YOUR SATISFACTION___________
        If you are not pleased, you walk away
        having paid nothing and owing nothing!
____________________________________________________


What is included in your Web Design?
---> Free email account(s)
---> Free script installation
---> Free Shopping Cart
---> Free Forms
---> Free Frames Design or whatever you please....
---> and much more!

All *Free* for one month....Valued at over $500!
           (some limitations apply)

---> http://www.andersoncreations.com/specials.shtml


==========================================================
4.  Featured Tip(s) - Reader Tip & BizTips by Dr. Nunley
==========================================================

When you advertise companies and recommend great
articles, give your audience a choice of how they
want the article or "tip" printed.  Just text
or entire copy, and/or email to a friend. Limit
the number of white space between the top and bottom
and try to have enough information to cover one page or
two. Not one and a third or two lines to make it two
pages.  This is very helpful in printing the great tips!

-----------------------------------------------------------
The tip above has been generously provided by....
Angela Clay of Designs for Impact at
http://www.designs-for-impact.com
Printing/ Service/ Wedding Accessories/
Webpage Design Business Forms, etc.
-----------------------------------------------------------


Short Paragraphs Energize Your Writing by Dr. Nunley

Here's a very simple idea that works wonders for any kind
of writing.

Keep your paragraphs SHORT. Sales copy should rarely use
paragraphs longer than three sentences. One and two sentence
paragraphs work great.

Why? Most readers are in a big hurry. Long paragraphs look
intimidating and hard to read. Short chunks of copy separated
by white space immediately say "get this information fast."

Use the short paragraphs strategy for web copy, sales
letters, and email messages.

Recently an editor of a major national magazine told me he
favors articles with two and three sentence paragraphs. The
look of the article is almost as important as what it is
about.

-----------------------------------------------------------
Read Kevin's new book "Marketing After Y2K-Sensible
strategies for staying profitable through thick and thin."
Now on-line at http://drnunley.com/
Reach Kevin at kevin@...
-----------------------------------------------------------


==========================================================
5.  Webmaster Selections - eBook Promotion
==========================================================

The following links are eBook promotion web sites where
you can submit your free eBook without charge (at least
at the time of this writing)...

FreeHound
http://www.freehound.com/add.shtml
List a wide variety of free stuff

The eBook Directory
http://www.the-ebook-directory.com/submit.shtml
All eBooks are in the form of html or pdf.

TopBizNews
http://www.topbiznews.com/free_ebooks.html
TopBizNews offers an eBook entitled "EBooks Galore"
which lists 50 plus eBooks available.  Contact
Teresa Williams, editor at http://www.topbiznews.com
and let her know that you would like to add your
eBook.  Tell her Deborah Anderson referred you :)


==========================================================
6.  Featured Ezines & Discussion Lists
==========================================================
Benefit from the experience of 30 plus years.....
=========>  for what?   Your home!  < =========
      A C   H O M E   I N S P E C T O R
The *Free* ezine for homeowners and handypeople
mailto:subscribe_achome@...?subject=wtw
http://www.caolson.com/ac-home-inspector/
----------------------------5/5---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
mailto:justmykids-subscribe@egroups.com
http://www.andersoncreations.com/justmykids/
----------------------------1/1---------------------------


===========================================================
7.  Featured Subscriber Link(s)
===========================================================

Time Maximizers
http://members.theglobe.com/vcf99/default.html

In their own words...
"Would you like to get paid for doing what you already
do. Check us out we'll show you how to maximize your time
online."


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

             F-R-E-E:
          Were hot dogs ever made of dogs?
          How do astronauts use the bathroom in space?
          What's so French about French fries?

          For the answer to these and other curious questions,
          go to http://go.MailBits.com/trivia.asp?13938.1

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
Get free information delivered straight to your email
box. Subscribe to as many newsletters as you want
Go here now http://www.bestnewsletters.com
--------------------------9/9---------------------------------
Ezine Ads for $2 each!  Could this be a typo? NO!! You
read it right. Visit the "HOME OF THE $2 ADS"! Circulations
range from 300 - 10,000+!! Hurry, the sooner you order, the
sooner your ad will run! For details follow the banner ad at
http://www.andersoncreations.com/webmaster-tips-weekly/
--------------------------9/9----------------------------------
THROW AWAY THOSE CALLING CARDS
Fixed Rate  LD.  $75/month. LD Block?
No Problem! No Carrier Switch!
Agents Needed. For more information
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--------------------------1/1----------------------------------
Cyber Discount Mall
Quality brand name products all at discount prices
from your one stop, online international discount
shopping mall. Please visit:
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E-mail:    2franksr@...
--------------------------1/1----------------------------------
Exciting fast growing online company needs honest,
dependable people work at home. Use your own computer
on your own time. Checks are mailed daily. This is
not a get rich quick operation, but a proven method.
Join for FREE and start your work at home career. You
could have check in the mail by tomorrow.
For information on this opportunity e-mail me today:
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--------------------------1/1----------------------------------
It won't happen...unless you make it happen!
Start building your Empire today!!!
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--------------------------1/1----------------------------------
      THIS IS WORKING WONDERFULLY FOR ME!
We are currently looking for 25 HONEST PEOPLE to
offer our products and services. A full turnkey
internet business. No experience necessary, we
train you and you really can earn 75K a year working
from home.  For free information, just e-mail:
mailto:More--Info@...?Subject=AD15-12/99
--------------------------1/1----------------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
http://www.andersoncreations.com/webmaster-tips-weekly/
mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
   Webmaster Tips Weekly / AC Designer * ISSN: 1526-2235
==========================================================

           ** Now Combined with AC Designer ***
           * http://www.andersoncreations.com *
           * Providing you with useful quick **
           ** tips to improve your Web Site ***

Archives available by sending blank email to
mailto:web_tips_archives@...          \\//
                                               (o)(o)
Thank you for recommending this ezine           |_
http://go.MailBits.com/Tell.asp?13938.2        \__/

            *****  Friday, December 24, 1999 *****

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

====================> Sponsor Ad 1 of 2 <==================

Are you tired of searching for newsletters to advertise in?
If so, you need "Newsletters Galore". This FREE e-book
contains over 200 ezines in over 30 categories. Complete
with detailed descriptions, ad and article submission rules.
Why search the Net? Find what you need FAST with
this Colossal Newsletter Collection. Download here
http://www.topbiznews.com/free_ebooks.html

====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  Article - "How to link to yourself to get repeat
                visitors!" by Pamela Heywood
2.  Webmaster Tips Weekly Award - CEBN.com
3.  December Special(s) - Free Web Site Design
4.  Tip(s) - Advertising Database
5.  Webmaster Selections - Our Holiday Gifts to You
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - NameThatMovie
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

Is it really Christmas 99 already?  I thought yesterday
was Thanksgiving....

I would love to give each and every one of you, my
subscribers, all the riches of the world, if I had them to
give...  But let me wish you a very Happy Holiday Season
and sincere heart-felt greetings to you and yours!

You may find our humble gifts to you in the Webmaster
Selections column.

Good Night to all and to all a Good Night :)

Sincerely,

Deborah
mailto:webmaster@...


==========================================================
1.  Article - How to link to yourself to get repeat
                         visitors! by Pamela Heywood
==========================================================

What do I mean? OK, assuming you have a website with some
very useful reference material on it. You do, don't you?
Content is king and all that. And you get lots of visitors ...
(OK, that's a whole other article.) Well, your visitors
might wish to save that information for later.

They can do this in various ways. They could send the page
to themselves by email, they can copy and paste the text.
You might even provide them with a print-friendly version
or offer to deliver it to them by autoresponder. All great,
but....

There are bound to be a number of people who will simply
save your page as a file, because that is the simple
option. Not to steal it, but to refer back to it.

OK, also assuming that if the information is good, the
design is too and that you will have correctly coded all
your internal links as just pagex.html and not
http://www.yourdomain.com/pagex.html
If you do the latter, it slows things down while
your visitor's browser goes right back out on the net
again ...

But, that is exactly what I am going to suggest that
you do for your one most prominent link. Pick the title
or logo, something which is graphic and sticks out like
a beacon at the top of each page. For this use the full,
external link back to your domain's home page
http://www.yourdomain.com/ and in the ALT text of the
graphic also include www.yourdomain.com

This way, if your visitor has saved your page onto
their hard disk, when they refer back to it eons later,
they will be able to see easily and quickly just
exactly where they got it from. They will be able to
come back for more information, order your product or
service ...

It will also serve to deter petty content thieves who
would otherwise think, "Oh, I cant remember where it
came from so it must be public domain" - just like the
real world, you'll never stop the pros.

Beware CGI scripts which you can use to insert the page
location on your pages. Whilst on the www, they will give
your page's address correctly as
http://www.yourdomain.com/pagex.html Once they are on
someone else's computer, they will not work.

This is also yet another reason to have good and
meaningful titles to your pages, (as well as making
sense for both site-specific and external search engines)
as likely as not that will also be the file name under
which your visitor will have saved your page.

Call it *Secrets revealed - how to sell profitable
widgets in 10 easy steps FREE* and they are much more
likely to click on their saved file - and remember why
they saved it - than if each and every page of your
site is called JimBobWidgets.com

_________________________________________________
          ---- >^,,^< ----- >^,,^< ----
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
Pamela Heywood webmistress@... is
bottom in the line of command at TuCats-Design
http://www.tucats-design.com and guarantees that
all work is carried out with at least one cat
supervising so it is Purr-fect! She also writes
for local newspapers and produces the weekly
TuCats Mewsletter. To subscribe, send a blank
Emewl to tucats-mewsletter-subscribe@egroups.com
_________________________________________________
          ---- >^,,^< ----- >^,,^< ----
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
CEBN.com at http://www.cebn.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

Content?  Mr. Ted Holmes definitely provides content
at his web site!  Most prominently, at least in my
opinion, is his "Free Internet Marketing Course" which
begins with a simple autoresponder.  This autoresponder
is not simple in content, but provides answers to a vast
number of questions that you may have about marketing
on the 'net

In addition to all of the training information available
from Mr. Holmes, you can rest assured that you will not
get lost in his web site.  Again, as my favorite term,
his web site is "straight-forward and easy to navigate."

CEBN gets my "thumbs up" (both of them :)  )


==========================================================
3.  Featured Subscriber Special - Free Web Site Design +++
==========================================================

Free Web Site Design (with Paid Hosting Contract)

We will...
  ° Help you choose your desired domain name
  ° Register YOUR domain name (you pay InterNic fee)
  ° Design up to 5 pages for your web site
  ° Assist you in marketing techniques to get you started

You agree...
  ° To use Anderson Creations Hosting for 12 months and
    prepay for 12 months
                          OR
  ° To use Anderson Creations Hosting for 24 months and
    prepay for 6 months


Hosting options are viewable at
http://www.andersoncreations.com/hosting.shtml


___________We GUARANTEE YOUR SATISFACTION___________
        If you are not pleased, you walk away
        having paid nothing and owing nothing!
____________________________________________________


What is included in your Web Design?
---> Free email account(s)
---> Free script installation
---> Free Shopping Cart
---> Free Forms
---> Free Frames Design or whatever you please....
---> and much more!

All *Free* for one month....Valued at over $500!
           (some limitations apply)

---> http://www.andersoncreations.com/specials.shtml


==========================================================
4.  Featured Tip(s) - Advertising Database
==========================================================

*œ®ø**œ®ø**œ®ø**œ®ø**œ®ø**œ®ø*
   Quick Tip from the Editor...
     Advertising Database
*œ®ø**œ®ø**œ®ø**œ®ø**œ®ø**œ®ø*

In one of your creative moments, try sitting down and
coming up with different ads for your web site, ezine,
or product(s).  Brainstorm and write out as many ads
as you possibly can.  Vary your ads by...
° target audience
° length of ad
° focus of ad (i.e. "Free," money to be earned...)
° type of ad (i.e. classified, feature ad...)
° and anything else imaginable

Done with that?  Do it again with another aspect of
your website, another ezine, or another product or
service.

Done with that, too?  Now write these down somewhere.
I use a database record and track the results of each
ad.

After doing this exercise, you will have a list of
different ads to use when you are contacted for an
ezine ad swap, free feature ad, or other opportunity.

In this way you can respond to the opportunity
immediately instead of waiting for that moment when
you may (or may not) come up with that "perfect ad."


==========================================================
5.  Webmaster Selections - Our Holiday Gifts to YOU!
==========================================================

This issue, we want to wish you a wonderful Holiday
Season by offering you these Holiday Gifts...

* Free Mouse Pad
http://www.freemousepads.com/?partnerid=3412

* 5000 free ad exposures in Free Ad Post
Your text ad or banner ad be viewed by 1200+ subscribers!
mailto:free-ad-post-owner@egroups.com?subject=free_ad


==========================================================
6.  Featured Ezines & Discussion Lists
==========================================================
Benefit from the experience of 30 plus years.....
=========>  for what?   Your home!  < =========
      A C   H O M E   I N S P E C T O R
The *Free* ezine for homeowners and handypeople
mailto:subscribe_achome@...?subject=wtw
http://www.caolson.com/ac-home-inspector/
----------------------------1/1---------------------------
Sunset Opportunities Ezine is packed with marketing info,
ideas, resources, freebies & more. *New* Subscribers receive
a Free Premium Ad. All Subscribers receive 1 free 3 line
ad per week.  Find out how you can WIN a Free Premium Ad for
ONE YEAR!
mailto:erod@...?subject=SubscribePremAd_viada
----------------------------5/5---------------------------
D O   Y O U   H A V E   T A L E N T E D   K I D S ? ? ?
Discuss them here --- Share Your Ideas to help them grow!
mailto:justmykids-subscribe@egroups.com
http://www.andersoncreations.com/justmykids/
----------------------------1/1---------------------------


===========================================================
7.  Featured Subscriber Link(s)
===========================================================

NameThatMovie
http://www.namethatmovie.freeservers.com
This web site is the companion to the newsletter of the same
name. There is a Hall of Fame at the web site, where scores
are kept for people who choose to enter the newsletter contest.
There is also a newsletter archives page at the site. For
more information, visit the site at
http://www.namethatmovie.freeservers.com


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

====================> Sponsor Ad 2 of 2 <===================

             F-R-E-E:
          Were hot dogs ever made of dogs?
          How do astronauts use the bathroom in space?
          What's so French about French fries?

          For the answer to these and other curious questions,
          go to http://go.MailBits.com/trivia.asp?13938.1

====================> Sponsor Ad 2 of 2 <===================

----------------------------------------------------------
Get free information delivered straight to your email
box. Subscribe to as many newsletters as you want
Go here now http://www.bestnewsletters.com
--------------------------9/9---------------------------------
Ezine Ads for $2 each!  Could this be a typo? NO!! You
read it right. Visit the "HOME OF THE $2 ADS"! Circulations
range from 300 - 10,000+!! Hurry, the sooner you order, the
sooner your ad will run! For details follow the banner ad at
http://www.andersoncreations.com/webmaster-tips-weekly/
--------------------------9/9----------------------------------
DIRTY TRICKS WITH AUTORESPONDERS
Learn how to use an autoresponder to WIPE OUT YOUR
COMPETITION. Discover promotion techniques
that NOBODY WANTS YOU TO USE! (Our competitors
have accused us of being aggressive, but you
can't make an omelette without breaking a few eggs!)
income@...?subject=WTW4_DirtyTricks
--------------------------1/1----------------------------------
Six Figure Income is BOOMING NOW.
Over 7000 Affiliates in 6 weeks. Thousands
joining up worldwide. See the company that
has the industry abuzz. A first "4th Wave",
company. Do not pass this opportunity. Sign
up for FREE and receive our $295.00 value
Internet Marketing Course for FREE.
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--------------------------1/1----------------------------------
With Our Amazing Web building program!
Earn Huge Residual Checks Month after
Month.... from the Privacy of Your Own
Home...BY Simply giving AWAY a 1.4 floppy.
<mailto:skybizinfo@...?subject=Presentation>
Yes, your heard me right. You can earn
huge residual checks every month...giving
away a floppy.
<http://www.skynary.com/bacpro>
<a href=http://www.skynary.com/bacpro">Click</a>
--------------------------1/1----------------------------------
Are you needing a service or product
to promote on the Internet?  Check
out the Blowout Center.  This site
has been very good to me! Unbelievable
prices on great items for online auctions.
<http://www.blowoutcenter.com/default.cfm?rid=1996>
--------------------------1/1----------------------------------
Sex Sites Are Not The Only Ones That Can Pull In
$5000 A Week Using The Power of Instant Access!
You can learn the secrets now!  Free ebook
download with Breakthrough secrets for hidden
internet profits.  Send blank email to
experts@....
http://www.thewarriorgroup.com/cgi-bin/index.cgi?8941aaxxEX2WTW
--------------------------1/1----------------------------------


===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
      ° Small Business...Your Business Web Site
      ° Web Site Building Tools
http://www.andersoncreations.com/ezines/wtw.html
mailto:webmaster@...

Webmaster Tips Weekly Subscriber Special(s)
http://www.andersoncreations.com/specials.shtml

Webmaster Tips Weekly Archives
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mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
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------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
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ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
   Webmaster Tips Weekly / AC Designer * ISSN: 1526-2235
==========================================================

           ** Now Combined with AC Designer ***
           * http://www.andersoncreations.com *
           * Providing you with useful quick **
           ** tips to improve your Web Site ***

Archives available by sending blank email to
mailto:web_tips_archives@...          \\//
                                               (o)(o)
Thank you for recommending this ezine           |_
http://go.MailBits.com/Tell.asp?13938.2        \__/

            *****  Friday, December 17, 1999 *****

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

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====================> Sponsor Ad 1 of 2 <==================


==========================================================
IN THIS ISSUE
==========================================================

1.  Article - "How To Get Free Testimonials And Use Them To
                Increase Your Sales"  by Bob Leduc
2.  Webmaster Tips Weekly Award - JavaScriptSource.com
3.  December Special(s) - Free Web Site Design
4.  Tip(s) - "Three Quick Ways to Drive More Customers to
                Your Site" by Steven Chiong
5.  Webmaster Selections - Favorite "Easy" Scripts
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Designs For Impact
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

Well, we're nearing the end of this year, this millennium,
and I don't feel any more prepared for the year 2000 than
I was for 1999!  Still, life, and work goes on, as we know
it..

Ok, enough philosophizing...

There are so many wonderful techniques out there, on the
internet, to use while designing (or promoting) your web
site.  The one that we look at this week is the use of
Testimonials in promoting our web sites.  Although, I
have not fully completed implementing the technique
myself (Do I hear New Year's Resolution?), it is indeed
an excellent promotional tool to prove your credibility.

I think that an excellent site that implements this
technique is "Make Your Site Sell" at
http://www.sitesell.com/andersoncreations.html. (Yes,
that is my affiliate link :) )  This particular site
uses the drop-menu-box technique to showcase the
testimonials without taking up a lot of the precious
space on each page.  It also generates curiosity in
the viewer's mind, to see what is "hidden."

Again, this week we have a "grab bag" collection for
you -->  But, then again, I know you can read, so I
will let you do so :)

Sincerely,

Deborah
mailto:webmaster@...


==========================================================
1.  Featured Article -
     "How To Get Free Testimonials And Use Them To
         Increase Your Sales"  by Bob Leduc
==========================================================

Copyright 1999 Bob Leduc

One of the most valuable marketing tools for a business is
the testimonials it receives from satisfied customers. Yet,
many businesses never use these testimonials in their sales
efforts.

Testimonials are valuable proof to prospective customers
that your product or service actually delivers the benefit
you claim it will. In some ways, testimonials are like
referrals. A customer coming to you by referral from one of
their friends or acquaintances is already pre-committed to
do business with you. You don't have to convince them that
your product or service will provide the benefit they seek.
Your ability to deliver is already "guaranteed" by the
person giving the referral.

Testimonials from satisfied customers provide that same
assurance to a potential customer coming to you without a
referral. In every test I performed using the same messages
with and without testimonials, those with testimonials
increased sales, often by as much as 65% or more.

HOW TO GET GOOD TESTIMONIALS

Satisfied customers will occasionally call or write to you
expressing their appreciation without any prompting from
you. If you've been in business for some time you probably
already have a file of these. However, if you're new in
business you may have few or none of these "spontaneous
testimonials". How can you get some... and get them fast?

Here's a simple procedure any business can use effectively.
A short time after completing a transaction, send your
customer or client a personal postcard asking what they
liked best about your product or service. You'll be amazed
at some of the glowing comments you'll get. When you receive
comments you want to use in your advertising, simply ask the
customer to sign a release giving you permission to quote
those comments in your promotional material.

The release form I use includes the full text of the
customer's comments. I request permission to use the
comments "in complete or edited form" so I can shorten the
text when it's too long. I also request permission to use
the customer's name, city and state so it appears as
"Ann Smith, Austin, TX" instead of "A.S., TX". The
customer's privacy is protected by omitting the street
address.

HOW TO USE TESTIMONIALS EFFECTIVELY

My online and print sales letters usually include 3
testimonials. Each one is only 2 or 3 lines plus the
customer's name, city and state.

Be sure to select testimonials stating a specific benefit
gained by using your product or service. A testimonial
saying, "I bought your widget and am very happy with it"
won't motivate anybody else to buy your widget. Instead, use
testimonials like this actual testimonial I received from
one of my customers:  "Hi Bob. I purchased your manual and
used one of the ideas to do a mailing which received about a
10% response rate." That's a powerful testimonial and I use
it regularly in my promotional material. It states
specifically what the customer gained by ordering my manual.

What do testimonials cost? Nothing! They're FREE! I've
learned by experience that some customers get offended if I
offer to pay for the right to quote their comments.
Therefore, I don't offer any compensation. I simply send the
release form with a pre-stamped return envelope and ask them
to sign and return the form. I don't remember the last time
somebody refused my request.

If you're not using testimonials in your promotional
material, start using them today. Begin by looking in your
customer files for comments you can use. Send postcards to
some recent customers asking what they liked most about your
product or service. Get permission to quote their comments
and include them in your sales material. You'll soon
discover FREE testimonials have the amazing power to
increase your sales and profits without increasing your
costs.

-----------------------------------------------------------
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@...  Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
-----------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
JavaScript Source.com at http://www.javascriptsource.com
which is aliased to http://javascript.internet.com.

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

JavaScript Source is a part of the internet.com family.
In their own words, "The JavaScript Source is an excellent
JavaScript resource with tons of 'cut and paste' JavaScript
examples for your web pages. All for free!"

The content of this web site need not be reiterated.  It
is loaded with useful JavaScripts.  You have step-by-step
directions available to you, in addition to the ability
to have the JavaScript(s) emailed to you for later implemen-
tation.

The design?  Well, to put it simply, the design for a site
like this MUST be straightforward and easy to follow, or
it would not survive.  In other words, who would use a
resource web site if no resources could be found, and found
with ease?

This web site goes beyond the expectations of the normal
assessor.  At the same time, it easily matches the high
quality that we have come to expect from any member of
the internet.com family.


==========================================================
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==========================================================

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We will...
  ° Help you choose your desired domain name
  ° Register YOUR domain name (you pay InterNic fee)
  ° Design up to 5 pages for your web site
  ° Assist you in marketing techniques to get you started

You agree...
  ° To use Anderson Creations Hosting for 12 months and
    prepay for 12 months
                          OR
  ° To use Anderson Creations Hosting for 24 months and
    prepay for 6 months


Hosting options are viewable at
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---> http://www.andersoncreations.com/specials.shtml


==========================================================
4.  Featured Tip(s) - Three Quick Ways to Drive More
                            Customers to Your Site
==========================================================

By Steven Chiong
Bizland.com

There are many times when you need a quick boost in web
site traffic. Maybe you have a new product or service you
want to draw attention to or your established site's hits
are going through a slump.

More promotion almost always produces more hits and
additional sales. But what if you're short on time and
cash?

Here are three quick and easy ways to give yourself a big
helping of online promotion.

1.  Fix up several pages just for search engines.  We
     find over and over that search engines are one of
     the richest promotion tools on the Internet.

     Provide a paragraph or two covering a very specific
     topic right at the top of your web page. Include two
     or three words that best describe your topic in the
     title of the page.  Put those same words in your Meta
     Tag.

     Take time to write a good Meta Tag description for
     your web page. Even if your site isn't listed highest
     by search engines, people will click your link if it
     has an inviting description. Focus on the benefits
     your page will bring anyone who reads it.

2.  Here's a tip that many overlook. Find several popular
     portal sites and list yourself in their site direc-
     tories.  As the Net gets bigger and more bewildering,
     many customers are drawn to good portal sites that
     help make the Internet easier to navigate. The business
     directories on these sites get a lot of browsers
     looking for a business like yours.

3.  Look for ways to get visitors to refer their friends
     and associates. Word-of-mouth is a prime marketing
     tool for any business, but it is particularly impor-
     tant on the Internet.

     Why leave world-of-mouth to chance?  Simply ask
     visitors to tell someone they know.  Provide a
     discount or free report to anyone who tells a
     friend. (They can cc their message to you.  Be sure
     to remind visitors not to spam.)

     You can use a refer box to encourage visitors to tell
     others about your site. This simple email tool let
     visitors send your pre-prepared promotional message to
     a friend.  Have your message bullet several of your
     most important features and the benefits they provide.

-----------------------------------------------------------
Steven Chiong provides the promotional tools he talks
about at http://bizland.com/.  Use their search engine
promotion area and list your site in their popular business
directory.  Reach Steven at stevenc@....
-----------------------------------------------------------

This article has been generously provided by EZ Wire at
http://www.EzineNewsWire.com


==========================================================
5.  Webmaster Selections - Favorite "Easy" Scripts
==========================================================

Though there are many excellent scripts available on the
internet, the following scripts are some of the easiest
scripts that I have implemented in our web site.  And, the
best part?  They are all free!  If you have any problems
with any of them, drop me an email I will help you out :)

----------------------------------------------------------
Cliff's Banner Rotater
http://www.shavenferret.com/scripts
I use this script for more than just a banner rotator.
I use it to control my footer and my site navigation.
With this technique, all I need to do is change the
navigation bar one time, and all my pages are updated.
----------------------------------------------------------
BizCard
http://web-works.hypermart.net
Demo at http://www.andersoncreations.com/bizcards/
This fun little script gives your visitors the opportunity
to add their virtual business card and view the business
cards of the previous surfers.  Great promotional tool!
----------------------------------------------------------
JumpBox
http://scripts.riffnet.com/
A simple script that helps your visitors navigate your
site.  View a demo, used in one of our banner designs,
at http://www.andersoncreations.com/banners/
----------------------------------------------------------
Simple Search
http://www.worldwidemart.com/scripts/
Many of you are familiar with Matt Wright's script for
searching a web site.  There are many more detailed
scripts available, but this one is very simple and very
easy to implement into every page of your web site.
----------------------------------------------------------

==========================================================
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==========================================================
Did you know that subscribers to Bob Osgoodby's "Tip of
the Day" Newsletter get a Free Ad for their Business on his
Web Page? Go to http://www.adv-marketing.com/business and
you can subscribe for your Free Newsletter and place your
Free Ad.
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Discuss them here --- Share Your Ideas to help them grow!
mailto:justmykids-subscribe@egroups.com
http://www.andersoncreations.com/justmykids/
----------------------------1/1---------------------------


===========================================================
7.  Featured Subscriber Link(s)
===========================================================

Designs For Impact
http://www.designs-for-impact.com
Printing/ Service/ Wedding Accessories/ Webpage Design/
Business Forms, etc.


===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

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===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
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   ° Reader tips, articles, ad-swaps, suggestions, etc.
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Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

------------------------------------------------------------
Subscription Management
------------------------------------------------------------
If you are receiving more than one copy of this ezine
refer to the unsubscribe directions below on your duplicate
copy of this ezine.  If you continue to receive more than
one copy of this ezine, send an email to
mailto:webmaster@...?subject=SubHelp

To subscribe:
...mailto:webmaster-tips-weekly-subscribe@egroups.com
...or <http://www.andersoncreations.com/subscribe.shtml>
To unsubscribe:
...mailto:webmaster-tips-weekly-unsubscribe@egroups.com

ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com

==========================================================
   Webmaster Tips Weekly / AC Designer * ISSN: 1526-2235
==========================================================

           ** Now Combined with AC Designer ***
           * http://www.andersoncreations.com *
           * Providing you with useful quick **
           ** tips to improve your Web Site ***

Archives available by sending blank email to
mailto:web_tips_archives@...          \\//
                                               (o)(o)
Thank you for recommending this ezine           |_
http://go.MailBits.com/Tell.asp?13938.2        \__/

            *****  Friday, December 10, 1999 *****

This ezine is never sent out unsolicited.  You are receiving
this ezine because you subscribed to it Subscribe and
Unsubscribe directions are found at the end of this ezine.

====================> Sponsor Ad 1 of 2 <==================

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==========================================================
IN THIS ISSUE
==========================================================

1.  Article - ...Selecting A Logo Design  - Grantastic
2.  Webmaster Tips Weekly Award - SaneMarketing.com
3.  December Special(s) - Free Web Site Design
4.  Tip(s) - ...Sell More Books From Your Site - Andrew Hill
5.  Webmaster Selections - Online Storage
6.  Featured Ezines - you'll have to see these
7.  Subscriber Link - Hylton Enterprises
8.  Discreet Classifieds
9.  Who We Are - Contact Information


==========================================================
>From the Editor...
==========================================================

Welcome to Webmaster Tips Weekly!

In this season of hectic schedules and short fuses, we
have provided a "grab bag" of interesting tidbits in this
week's issue - not really a theme, but some nice quick
reading.

We have another great article from Grantastic Designs
for you this week.  Whether you are designing your first
logo, re-designing your old logo, or giving up on logos
altogether - this article will help you in your decision-
making process(es).

Hope you all are finding the time (and energy) to complete
your "to do" lists.  My Tip for you?  Don't forget to...
   ° sit down
   ° kick your feet up
   ° enjoy your favorite sip of tea (pepsi, coffee...)
   °...and don't fogive to hug the ones you love :)

Sincerely,

Deborah
mailto:webmaster@...


==========================================================
1.  Featured Article -
     "Guidelines To Selecting A Logo Design"  by Grantastic
==========================================================


What is a logo?
===============

Simply put, a logo is a name, symbol, or trademark of a
company or organization. Logos can be made up of text that
is configured in a unique way. Your logo can be an illus-
tration with your company's name on or around the illus-
tration. Or your logo can be a symbol. A logo may also be
a combination of these, but its goal is always to project
the company's intended image.


Why should you use a logo?
==========================

One reason is that people process an image in their mind
more readily than words alone. A logo serves as the visual
stimulation to kickstart the audience's memory, leaving a
greater and lengthier impact than words alone can do. It
is the simplest and most direct way in promoting a business
presence; it's a "what we're about" statement without the
long-winded speech.

Logos give brand name recognition and add visual appeal to
any document or web page. Because your logo is a unique
graphic image, your visitors' eyes will naturally be drawn
to it both on the web and on your printed materials.


Types of Logos
==============


Text Logos
----------

Words in their purest form ARE images. Type fonts come
in all shapes and sizes, which convey different im-
pressions on the audience. A thick font conveys strength
and power. A script font conveys elegance and austerity,
and a slanted typeface conveys movement. Your company
name thus can be your own logo, provided your type font
displays the intended qualities of the organization.


Symbol Logos
------------

A symbol uses an image or images that convey an actual or
abstract representation of a business.  Because a symbol
alone is less direct than text, it leaves itself open to
a wider interpretation of what the business is about.
Using a symbol in your logo has several possibilities.

It may be a take on a company name. One example would be
showing a logo with an ocean wave in a company that calls
themselves "Wavelength Optics," which has nothing to do
with the ocean but is actually an optical engineering
business.

It may create an entirely new symbolic meaning.  For
instance people did not originally associate the Nike
"swoosh" with the company. But due to its corporate rise
and presence everywhere, people have immediately grown
to think "Nike" whenever they see a swoosh. The same is
true for the McDonald's golden arches, or a national flag.


Text and Symbol Logos
---------------------

A brief amount of text, or sometimes just an abbreviation,
compliments the symbol and provides that extra bit of
clarity of what the business is about.

There are many choices to consider when deciding the logo
that best fits the image of your company.  Never limit
yourself to one option. It can be very easy to see an
image you personally like and think it would look attrac-
tive in one format without giving thought to how it will
look everywhere else. In the end, it's not about what you
want your logo to look like. How your audience will
perceive your logo - that is more important.

Fullbrite Learning is an excellent example of good use
of text (in a "child-like" typeface) and symbols (teacher/
mother reading with children)


Your Logo Should Be Compatible With Your Image
===============================================

If you are a financial or legal institution, you will
probably want a logo that is more conservative in design
and color. Navy blue, maroon, and dark teal are good color
selections for projecting a conservative image.

If you are an artist or a state-of-the-art computer company,
you may want a logo that is more abstract and contemporary.
Shapes and symbols are good choices for an abstract look.
Even using black and white as colors on a unique design
gives a contemporary look and feel.


Your Logo Design Should Be Simple
=================================

One reason your logo should be simple is that people
process an image in their mind more readily than words
alone. The other reason that your logo should be "simple"
is that the simpler your logo is, the easier it will be
for your graphic designer to resize and recolor it for
various design purposes. You should have various logo
sizes (small, medium, and large), a web version and a
print version of your logo, and a black-and-white and
color version. Always plan beyond your initial design
purposes for your logo since the ultimate goal of your
business is to expand.


Your Logo Should Be Unique and Recognizable
===========================================

There are two reasons you need an unique logo. First,
you want people to see a visual representation of
your company or business. When people see your logo,
you want them to immediately associate that logo design
with you and no one else. You don't want your logo to be
a piece of clip art because someone might associate that
clip art with your competitor. Using an image or a type-
face that is all too common defeats the purpose of having
a logo, and can even have a negative backlash among your
audience who would view your company as unimaginative.

Second, a unique corporate identity is important because
you don't want to violate any copyrights or trademarks of
other companies. If your logo is too similar to another
company's logo, it is in your best interest to modify or
redesign the logo. What it would cost you in time and money
to have it redone would be very small compared to winding
up in court for a copyright violation.

If your logo is simple and unique, and if people visit your
website repeatedly, people will associate your logo with your
company. When done properly, a logo is one of the simplest
ways to make a brand name recognition impact.

-----------------------------------------------------------
Shari Thurow is the Webmaster/Marketing Manager for Gran-
tastic Designs, a graphic design studio specializing in
web site design and print design. She has been designing
and marketing web sites since 1995.  Shari's areas of ex-
pertise include HTML coding, search engine optimization,
and web graphics  design. Her services are outsourced to
various companies throughout the U.S.
mailto:shari@...

Grant Crowell is the CEO and founder of Grantastic Designs
(http://www.grantasticdesigns.com).  Grant has over 8 years
of print design experience and specializes in illustration,
photo retouching, and web graphics design. His graphic de-
sign services are outsourced to various companies through-
out the U.S.   mailto:grant@...
-----------------------------------------------------------


==========================================================
2.  Featured Webmaster Tips Weekly Award
==========================================================

This week's Webmaster Tips Weekly award goes to
Sane Marketing at http://www.sanemarketing.com

The criteria used to determine award winners is grouped
into two categories:
   ° Content (including relevance, usefulness, etc.)
   ° Design (including ease of navigation, user-friendly,
     etc.)

I have to admit that it is the second criteria, Design,
that most impressed me about this web site, and not for
the obvious reasons.  Ms. Loskot does a superb job of
laying out the content of her web site in a manner which
is easy to read and easy to navigate.  What makes her
home page exceptional is that she provides a vast amount
of content without overwhelming or boring the viewer in
the process.  Her page is both fun and informative.

The content of SaneMarketing.com is geared toward the
"Cyber Realtor" and has everything a Real Estate Agent
could want or desire, including, but not limited to...
   ° Articles (i.e. "Top Ten Ideas for a Great Real
     Estate Web Site")
   ° Five Star Sane Marketing Ideas
   ° Personal Business Coaching
   ° and more...

Real Estate Agent? -- don't miss this site
Webmaster or Designer? - learn by example


==========================================================
3.  Featured Subscriber Special - Free Web Site Design +++
==========================================================

Free Web Site Design (with Paid Hosting Contract)

We will...
  ° Help you choose your desired domain name
  ° Register YOUR domain name (you pay InterNic fee)
  ° Design up to 5 pages for your web site
  ° Assist you in marketing techniques to get you started

You agree...
  ° To use Anderson Creations Hosting for 12 months and
    prepay for 12 months
                          OR
  ° To use Anderson Creations Hosting for 24 months and
    prepay for 6 months


Hosting options are viewable at
http://www.andersoncreations.com/hosting.shtml


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---> http://www.andersoncreations.com/specials.shtml


==========================================================
4.  Featured Tip(s) - Sell More Books From Your Site
==========================================================

Four Ways To Sell More Books From Your Site

by Andrew Hill
BillionBooks.com

It seems like just about everybody sells books from their
web site these days. It can be an excellent way to earn a
steady income online. Yet a great many sites make very few
books sales. They become discouraged and give up on selling
books. Here are four tried-and-true ways you can sell lots
of books from your web site.

1. Include a graphic of the cover. It's one of the oldest
rules in marketing products.  You can always sell more if
people can see a picture of the product.  Book sales are no
different. Even though you can't always tells a book from
its cover, you can sell a LOT more copies of a book if you
SHOW its cover.

Shrink graphics down so they load quickly.  Pages that take
more than 10 seconds to appear make customers click away.

2. Use your own recommendation and the testimonials of
customers. Nothing sells a book like a strong endorsement
from someone who has already read the book. This is
particularly true if you or your reader is recognized as an
expert in the field. Notice how Amazon.com uses reader
comments as their number one tool for moving books. They
start with comments from experts or expert publications,
then move on to opinions submitted by customers.

3. Call your book selling area a "store."  Put a link to
your store near the top of your opening web page.  If
people can't find a way to get to your store from the very
first screen they see of your site, your book sales will be
far lower. On the other hand, putting a prominent link to
your book pages near the top of your opening page can make
your book store one of the most popular locations on your
site.

Be sure to include some copy that makes people want to
click the link.

4.  I've saved the most important strategy for last.
Nothing helps you sell lots of books like carefully
targeting your book list to your best customers.
A site that specializes in business start-up information
will do well selling books about how to start a new
business. A site with hints for teachers will always sell
lots of books on education.

Display books that relate to the main theme of your site.
Don't try to mix books about yachting on a site that's
mostly about home improvements.

----------------------------------------------------------
Andrew Hill is founder of http://www.BillionBooks.com/
The site specializes in books and tools for starting and
running a successful business. Stop by for top recommended
titles that help you get online, get noticed, and make
money. See his 13 tools to make your business a success.
----------------------------------------------------------

This article has been generously provided by EZ Wire at
http://www.e-zinez.com


==========================================================
5.  Webmaster Selections - Online Storage
==========================================================

               *Note*
These links are compliments of
FreeWebmasterTools.com -->  Please
visit this site for more great tools...
http://www.freewebmastertools.com

----------------------------------------------------------
Files Anywhere --> 50 meg
http://www.filesanywhere.com/
Many features at this web site - including the ability
to email anyone links to your site using "elink."
----------------------------------------------------------
The docSpace Company --> 20 meg
http://www.docspace.com/
Collaborate * Send * Store - Access with any browser
----------------------------------------------------------
Tips:
   ° Don't forget the free web sites available (i.e.
     hotyellow98.com, myfreeoffice.com, etc) - these
     are great places to store your "extra" web pages
     for public viewing
   ° Make sure that you read the policies for each of
     these online storage web sites -->  Find out the
     privacy of your stored documents, etc., etc.
----------------------------------------------------------

==========================================================
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7.  Featured Subscriber Link(s)
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http://www.HyltonEnterprises.com

Our site has various products and services used by all
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===========================================================
8.  Discreet Classifieds
===========================================================
Anderson Creations does not claim any responsibility for
any other companies, ads, or what is represented here.

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===========================================================
9.  Who We Are
===========================================================

                     ------------------
@@@@@@@@@@@@@@@@@@ |  Resource Links  |  @@@@@@@@@@@@@@@@@@
                     ------------------
To submit
   ° Reader tips, articles, ad-swaps, suggestions, etc.
   ° Considered for a possible Webmaster Tips Weekly Award
   ° Suggest a site for http://www.go.com/WebDir
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mailto:web_tips_archives@...


Webmaster Tips Weekly and the occasional
   AC Designer Issue

Anderson Creations * Ezine Publishing
To see a complete list of ezines
published by Anderson Creations go to...
http://www.andersoncreations.com/subscribe.shtml
Deborah Anderson, Editor
PO Box 393 * St. Francis, MN  55070
mailto:webmaster@...

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ISSN: 1526-2235  -  Library Of Congress, Washington D.C., USA
© Copyright 1999 by Anderson Creations * All Rights Reserved
              http://www.andersoncreations.com